The Dental Savings Epiphany: Why Cigna Dental Savings for Seniors Isn’t Just a Discount—It’s a Revolution (And Your Practice Needs to Get On Board)

August 02, 2025
Topics: Dental
Written by: Lisa Rasmussen

Imagine this:

You’re a senior, staring at a dental bill that could fund your grandkid’s first car. The dentist shrugs, the insurance barely covers a cleaning, and you’re left picking which tooth is most “optional.”
Relatable? You’re not alone.

Fact: Over 70% of seniors will face significant out-of-pocket dental costs after retirement. Medicare doesn’t cover most dental, and traditional dental insurance? It’s often loaded with fine print and annual maximums that dry up faster than your mouth after three hours at the DMV.

But what if there was a way to get affordable dental care, build loyalty, and help practices thrive?
Enter the hero of our story…


Story:

Seniors Are Getting Chewed Up By the Dental System

  • Statistic: The American Dental Association reports that only 30% of seniors have dental insurance.

  • Data bomb: The average retired senior spends $928/year on dental services—often with ZERO help from insurance.

Let’s face it: Traditional insurance is designed to squeeze as much from the patient and pay out as little as possible. Seniors—who need the most care—often get the worst deals. You know what seniors hate more than root canals? Surprise dental bills.

The Cigna Dental Savings Program: The Underdog Upset

Enter Cigna Dental Savings for Seniors—not insurance, but a membership plan that unlocks discounts instantly. No waiting periods. No annual maximums. No crazy exclusions.

What makes this model win?
Membership programs, powered by platforms like BoomCloud™, create predictable, recurring revenue for dental practices and actually help patients get the care they need—when they need it.


The Membership Plan Advantage—For Seniors AND Practices

Let’s get real—dental membership programs aren’t just a trend. They’re the best-kept secret for patient loyalty, skyrocketing treatment acceptance, and killer business metrics.

The BoomCloud™ Effect: Case Study Snapshot

Practice: Main Street Dental (Fictional, Based on Real Outcomes)

  • Before BoomCloud™: Chasing insurance claims, low case acceptance, patients canceling due to cost.

  • After BoomCloud™:

    • 320+ active senior members.

    • Monthly Recurring Revenue (MRR): $7,800+

    • Annual Recurring Revenue (ARR): $93,600+

    • Patients with a membership plan spent on average 3x more per year than non-members.

    • No more unpaid claims. No more surprises.

“Since launching our Cigna-style dental savings membership with BoomCloud™, our senior patients get the care they actually need, and we’ve more than doubled our hygiene production. Membership patients never miss their check-ups, and the office cash flow is smoother than ever!”
— Dr. Jane Real, DDS


Why Membership Patients Are a Goldmine for Dental Practices

Membership Math:

  • Patients with a membership plan spend 2-4x MORE than uninsured patients.

  • Loyalty rates are 80%+ (vs. 40-50% for insurance patients).

  • Practices with 400+ members see a predictable monthly cash flow—no more feast or famine.

Why? Because when seniors pay monthly, they:

  • Come in for routine care (hello, hygiene schedule FULL)

  • Say “yes” to treatment (no more “I’ll wait till it hurts”)

  • Refer friends and family (“You mean you don’t have a plan?!”)

  • Stay with your practice for years (less marketing, more relationships!)


From Dental Doubt to Membership Believer ‍♂️

Here’s the “aha!” moment:
Most seniors WANT to say yes to treatment, but fear the cost. When you introduce a simple, transparent dental savings plan, suddenly patients feel taken care of—not taken advantage of. Your practice isn’t “selling” them; you’re helping them invest in their health.

BoomCloud™ automates everything—signups, payments, reminders—so your team focuses on care, not paperwork. Imagine opening every month with thousands of dollars in MRR before the first patient walks in.

This is the secret sauce to growing your practice’s revenue-per-patient, not just the number of new patients.
The best practices don’t have more patients—they have more VALUE per patient.


️ How To Launch a Senior-Focused Dental Savings Program in 5 Steps

Ready to ditch insurance drama and build a patient base of raving, loyal seniors? Here’s how:

1. Audit Your Patient Base

  • How many seniors do you serve?

  • What percent have insurance? (Probably less than half.)

2. Build a Simple, Transparent Membership Plan

  • Discounted exams, cleanings, x-rays.

  • Reduced rates on major services.

  • NO waiting periods or annual maximums.

  • Pro-tip: Use “Cigna Dental Savings” or similar in the plan name for instant trust.

⚙️ 3. Use BoomCloud™ to Manage Your Plan

  • Automated billing, renewals, and reporting.

  • HIPAA compliant, headache-free.

  • Instant recurring revenue dashboard (watch that MRR climb ).

4. Educate & Enroll Your Patients

  • Use print, email, text, and in-person scripts.

  • Share data: “Members save $400+ per year on average!”

  • Address the #1 objection: “No, this isn’t insurance. It’s better.”

5. Track, Optimize, and Scale!

  • Monitor ARR/MRR.

  • Upsell additional care (members are 2x as likely to accept treatment plans).

  • Encourage referrals (offer bonus months for friend signups).


Bullet List: Cool Ideas & BoomCloud™ Topics

  • Predictable, recurring revenue every month.

  • Less dependence on insurance = more freedom.

  • Boost treatment acceptance rates and hygiene visits.

  • Easy-to-use dashboards and automated renewals.

  • Increase practice value (great for transitions or sales).

  • ‍⚕️ Deliver truly personalized care to your favorite patients—seniors!


The Bottom Line: Cigna Dental Savings for Seniors—Win for Patients, Win for Practices

The future of dental is NOT waiting for insurance companies to approve your claims.
It’s about empowering patients (especially seniors) with transparency, value, and a relationship—not a transaction.

Data shows:

  • Practices using BoomCloud™ grow 30-50% faster than peers.

  • Memberships aren’t “nice to have”—they’re a must if you want to maximize MRR, ARR, and your practice’s impact.

Ready for Your Practice’s Epiphany Moment?

Download the Million-Dollar Membership Plan Ebook
Take The Six-Figure Patient Membership Plan Course
Schedule a Demo of BoomCloud™ & Learn how to manage & grow your membership plan
Create Your BoomCloud™ Account For FREE


References & Further Reading


Go forth. Help your seniors. Grow your practice. Let’s make dental savings cool again.

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vision-membership-plan-ebook Creating a patient membership plan is the smartest strategy to implement in your practice. You will increase patient satisfaction & loyalty, Increase predictable recurring revenue & increase sales!

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Jordon Comstock

Author Bio

Jordon Comstock is the Founder & CEO of BoomCloud™, a software that allows practice, clinic & spa owners to build, manage and scale a membership program. This helps practice & clinic owners to create recurring revenue & improve loyalty via membership programs. Jordon is passionate about Music, Hawaii, Healthcare businesses like: dentistry, optometry, med spas and massage spas. Schedule a demo of BoomCloud™ and learn how membership programs can improve your business. Here are more dental books to improve your practice

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