How to Get New Patients for Dental Practice: The No-Fluff, Modern Playbook to Fill Your Chairs (and Bank Account)

August 02, 2025
Topics: Dental
Written by: Keilani

Tired of Waiting for New Patients? Let’s Flip the Script

Here’s the truth:
If you’re relying on postcards, coupon sites, or “hope and pray” marketing to get new dental patients, you’re losing.
The best practices in 2025?
They’re using smarter, proven systems—leveraging memberships, digital marketing, automation, and radical patient experience to fill their schedules (and bank accounts) month after month.

If you want to know how to get new patients for dental practice without the grind, the burnout, or the guesswork—buckle up.


How Dr. Avery Turned Her Empty Chairs into a Waiting List with a New-Patient Engine

Dr. Avery was tired of slow months, Groupon shoppers, and begging for Google reviews.
But she was also over high-stress marketing with little ROI.

Her “Aha!” moment:
She invested in a membership program (BoomCloud™), automated her new-patient journey, and went all-in on value and experience—not discounts.

Her new-patient flow looked like this:

  1. Targeted social ads with an invite to join the VIP Smile Club (membership!)

  2. Online scheduling and instant SMS/text confirmation

  3. Welcoming team, “Netflix & Numb” (streaming during treatment), and a VIP new patient welcome kit

  4. Automatic referral rewards for every patient who brought a friend

What happened?

  • New patients per month jumped from 8 to 32 in 90 days

  • Membership patients 4x’d their recare and brought in friends and family

  • Monthly recurring revenue (MRR) covered 65% of fixed expenses

  • Dr. Avery spent less time marketing—and more time enjoying her practice


How to Get New Patients for Dental Practice (2025 Edition): A Proven Formula

Forget “spray and pray.” Here’s your real-world, battle-tested formula for filling your schedule with high-value new patients:


10 Moves to Get New Patients for Dental Practice

Launch an In-House Membership Plan

  • Attracts uninsured and price-sensitive patients—plus, members refer more

Maximize Google My Business & Reviews

  • Most new patients search “dentist near me”—you must dominate Google Maps

Automate Text & Email Follow-Ups

  • Convert leads fast, confirm appointments, and remind for recare

Build a Modern, Mobile-Friendly Website

  • Fast, clear calls to action, online scheduling, and smiling faces (not stock photos!)

Video Testimonials & Office Tours

  • Real patient stories win trust (and boost SEO)

Run Referral & Review Contests

  • Reward patients for bringing in friends (gift cards, free whitening, exclusive events)

Partner with Local Businesses & Employers

  • Offer exclusive membership deals to their staff

Leverage Social Media (with Value, Not Spam)

  • Instagram Reels, Facebook lives, TikTok “day in the life”—be fun, be human

Track MRR, ARR & Revenue Per Patient

  • Know where your profit comes from—and double down

Host Free Community Events or Screenings

  • Get new faces in the door, collect leads, offer membership deals


Why Membership Programs Are the #1 Growth Hack for New Patients

Want a surefire way to get new patients for dental practice?
Launch a membership program—and make it the center of your marketing.

Why it works:

  • Patients crave predictable costs, discounts, and VIP perks

  • Membership = loyalty = built-in referrals (the cheapest, best kind)

  • Predictable monthly revenue (MRR) stabilizes your cash flow

  • Membership patients spend 2–4x more, refer 2–3 friends on average, and stick with you for years

Pro-Tip:
Bundle new-patient offers with a membership sign-up:
“Join our Smile Club today—get your first cleaning, exam, and X-rays for just $99 and enjoy VIP discounts all year!”


CASE STUDY: Dr. Avery’s BoomCloud™ New Patient Playbook

Before BoomCloud™:

  • New patients/mo: 8

  • MRR: $1,500

  • Case acceptance: 54%

  • Memberships: 41

After 6 Months:

  • New patients/mo: 32

  • MRR: $6,400

  • Case acceptance: 86%

  • Memberships: 197

  • Referrals per month: 18

Her words?

“We made it easy to join, easy to refer, and fun to be a patient. BoomCloud™ let us automate it all—patients do the marketing for us now.”


MRR, ARR & Revenue Per Patient: The “Secret Sauce” of New Patient Growth

  • MRR (Monthly Recurring Revenue):
    Each new membership is predictable revenue—even if insurance slows down

  • ARR (Annual Recurring Revenue):
    More members = exponential annual growth (and bankable profit)

  • Revenue Per Patient:
    Membership patients are 2–4x more valuable. Track this, optimize it, and watch your practice thrive.

Stat Check:

  • Practices with membership plans grow new-patient flow 2x faster (ADA, 2024)

  • 86% of new patients prefer online scheduling and digital communication

  • Membership-driven practices report 40–70% of collections from recurring revenue


BoomCloud™ Power Moves for Attracting New Patients

  • Automate onboarding, reminders, and referral tracking in one dashboard

  • Offer founding member deals for the first 100 sign-ups

  • Send welcome gifts or swag to new members

  • Share patient wins and stories online—social proof sells!

  • Host a “Membership Open House” and let patients bring friends

  • Collaborate with gyms, salons, schools for co-branded events

  • Celebrate every referral and member milestone with rewards


FAQs

What’s the best way to get new patients for dental practice?
Membership programs + digital marketing + local partnerships = proven formula.

How much should I spend on marketing?
Aim for 5–8% of revenue, but reinvest in what works (track every channel!).

Does a membership plan really help?
Absolutely—attracts uninsured, boosts referrals, and grows revenue fast.

How long does it take to see results?
Many practices see a 2–3x increase in new patients within 3–6 months.

How do I get my team on board?
Train them on the value of memberships and make referral rewards a team sport.

Should I still take insurance?
If it fits your market, sure—but prioritize membership for loyal, high-value patients.


How to Get New Patients for Dental Practice—The Modern Way

Stop crossing your fingers for new patients.
Launch a membership program, create an unbeatable patient experience, automate your marketing, and track the numbers that matter.

The result?
Full chairs, happy team, and a steady stream of new, loyal patients—month after month.


Ready to Fill Your Schedule With New Patients?

My Top Podcasts

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Get the book that’s helping over 65,000  practices ditch insurance, boost cash flow, and create financial freedom with a patient membership program.

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Jordon Comstock

Author Bio

Jordon Comstock is the Founder & CEO of BoomCloud™, a software that allows practice, clinic & spa owners to build, manage and scale a membership program. This helps practice & clinic owners to create recurring revenue & improve loyalty via membership programs. Jordon is passionate about Music, Hawaii, Healthcare businesses like: dentistry, optometry, med spas and massage spas. Schedule a demo of BoomCloud™ and learn how membership programs can improve your business. Here are more dental books to improve your practice

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