Dental Magazines: How the Oldest Dental Marketing Channel Can Fuel 21st Century Loyalty, Revenue, and Recurring Growth (and Why Membership is the New Cover Story!)

August 02, 2025
Topics: Dental
Written by: Lisa Rasmussen

Let’s be honest: When’s the last time you actually read one of those dental magazines sitting in your office?

Yeah, I know—maybe you leafed through an issue during a slow hygiene recall or while waiting for a burr change, but most end up as coasters, coffee spill catchers, or inspiration for your next “how not to design a waiting room” TikTok.

But what if I told you dental magazines aren’t just for the waiting room—or even just for reading? What if you could use the lessons, reach, and credibility of dental magazines to launch a practice membership program that multiplies your revenue, loyalty, and patient happiness? Strap in, because we’re about to break it all down Jordon Comstock style—fun, edgy, loaded with stats, and ready for you to copy-paste into your own playbook.

“If Print is Dead, Why Are Dental Magazines Still Driving Big Growth for the Smartest Practices?”

In a world obsessed with TikTok, Instagram, and whatever the next shiny app is, you’d think dental magazines would’ve gone the way of the rotary phone. But here’s the wild truth: dental magazines—print AND digital—are still some of the best sources of fresh ideas, new products, and most importantly, case studies of practices that are absolutely crushing it.

Here’s why:

  • 73% of dental professionals say they first hear about new technology, trends, or business models from dental magazines (ADA Media Survey, 2023).

  • Industry research shows print materials (like dental magazines) boost trust and memory retention by up to 35% compared to digital alone (Forbes, 2024).

So if you want to scale, stand out, and double your revenue per patient, you need to read (and be featured in) the right dental magazines—and use what you learn to drive the next wave of growth: the membership movement.


STORY:

“How One Practice Ditched Ads, Leveraged Dental Magazines, and Built a 7-Figure Membership Engine”

Dr. Carla, owner of Midtown Smiles, used to spend $2,500 a month on random Facebook ads. (And don’t even get her started on Yelp…) She realized her waiting room had three untouched dental magazines—so she started actually reading them.

What did she notice?

  • EVERY issue highlighted a practice profile or “Dentist of the Month” case study.

  • The most successful practices all had one thing in common: recurring revenue from membership plans.

Inspired by an article on BoomCloud™ in Dental Economics, Dr. Carla built her own membership plan, featured it on her website, and pitched it in her next patient newsletter (which quoted stats and stories she found in—you guessed it—dental magazines!).

6 Months Later:

  • Active members: 412

  • Monthly Recurring Revenue (MRR): $13,568

  • Annual Recurring Revenue (ARR): $162,816

  • Member retention: 96%

  • Patient reviews mentioning “membership”: Up 2X

Her secret weapon? She sent a copy of her favorite dental magazine article with every new patient welcome kit. And she shared stories from those articles on social media (with her own twist).


“From Magazine Page to Practice Growth: Start Your Own Membership Program”

Why are all the coolest stories in dental magazines about membership programs? Because they work. Here’s why:

  • Membership patients spend 2X to 4X more per year compared to non-members (ADA Practice Survey).

  • Recurrence = Revenue: MRR and ARR bring stability and freedom—no more insurance drama.

  • Loyalty on autopilot: Members are 80% more likely to return for hygiene and elective procedures.

The best dental magazines showcase these real results, not just ads for impression material.

So don’t just read about membership. Launch your own, with help from BoomCloud™—the platform that powers practices featured in major dental magazines nationwide.


“Why the Stories You Read in Dental Magazines Are Your Shortcut to Practice Wealth”

Ever read a “Practice Success” feature in a magazine and thought, “Why not me?” Here’s the epiphany:
The practices winning today aren’t relying on luck or insurance—they’re building systems, investing in recurring revenue, and obsessing over revenue per patient.

Dental magazines are packed with case studies, benchmarks, and success blueprints. If you leverage what you learn—especially about membership—you can double your own patient value and retention. Print isn’t dead; it’s your shortcut to outgrowing your competition.


CASE STUDY:

“BoomCloud™ + Magazine Coverage = Revenue Rocketship”

After launching her membership plan with BoomCloud™ (inspired by stories she read in DentalTown and RDH Magazine), Dr. Carla submitted her story. The next quarter, her practice was featured in a “Membership Growth” article:

Impact:

  • Website traffic: +45% in the month following publication

  • Membership sign-ups: +37% after the article dropped

  • Referrals: Existing members bragged about “their dentist” being in the magazine, driving organic growth

  • Practice valuation: Up by $500,000 within one year (thanks, MRR & ARR!)

If you want to see the next practice success story in dental magazines, it can be yours.


BULLET LIST:

“How to Use Dental Magazines to Grow Your Practice (and Launch a Membership Program)”

  • Read the top 3 dental magazines every month for trends, new tech, and real-world case studies

  • ✍️ Submit your own success story—magazines love featuring practices with unique membership models

  • Feature magazine stats in your patient materials to boost credibility

  • Network with contributors and thought leaders (great way to cross-promote and swap membership tips)

  • Share stories on your website and social media—position yourself as the local expert

  • Leverage everything you learn to optimize revenue per patient, grow loyalty, and build recurring revenue

  • Use BoomCloud™ to automate your membership program, billing, and member engagement (so you’re ready when the magazines call)


THE BIG PICTURE:

It’s Not About the Most Patients—It’s About the Most Revenue Per Patient

The best practices in dental magazines aren’t bigger—they’re smarter. They use membership to turn every patient into a recurring revenue powerhouse.

Why it matters:

  • Practices with strong membership programs are valued higher (MRR/ARR = more attractive to buyers and banks)

  • Members return more, refer more, and accept more treatment

  • Practice culture and staff morale go through the roof (“We’re featured in the magazine!” is a team-builder)


FINAL TAKEAWAY

Don’t let those dental magazines gather dust.
Read, apply, and get featured. Then, use your story to build the membership program that drives your next wave of growth.

“Membership patients spend 2–4X more.
Recurring revenue is your safety net.
The best ideas are out there—you just need to use them.”


Turn Dental Magazines Into Your Membership Playbook


My Top Podcasts

How Smart Practice Owners Attract, Retain & Create Recurring Revenue

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vision-membership-plan-ebook Creating a patient membership plan is the smartest strategy to implement in your practice. You will increase patient satisfaction & loyalty, Increase predictable recurring revenue & increase sales!

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Jordon Comstock

Author Bio

Jordon Comstock is the Founder & CEO of BoomCloud™, a software that allows practice, clinic & spa owners to build, manage and scale a membership program. This helps practice & clinic owners to create recurring revenue & improve loyalty via membership programs. Jordon is passionate about Music, Hawaii, Healthcare businesses like: dentistry, optometry, med spas and massage spas. Schedule a demo of BoomCloud™ and learn how membership programs can improve your business. Here are more dental books to improve your practice

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