Average Dental Fees: Stop Racing to the Bottom—Start Charging What You’re Worth (and Getting Paid!)

August 03, 2025
Topics: Dental
Written by: Keilani

Average Dental Fees—Who Decided We Should All Charge the Same?

Let’s rip the Band-Aid off:
Average dental fees are a trap.
You see the numbers from the ADA, get the PPO “allowed amount” spreadsheets, and suddenly you’re playing The Price Is Right—except the only winner is the insurance company!

Here’s a truth bomb:
You didn’t build your practice, hire a killer team, and invest in top tech just to be the “average” doc down the block.

Ready to break free, charge what you’re worth, and watch your profit soar (while delivering killer value to your patients)?
Let’s roll.


Dr. Emily’s Escape From The Average Dental Fees Trap

Dr. Emily was a superstar. Gorgeous office, five-star reviews, yet…
She felt stuck. Every insurance contract kept her “competitive” (translation: underpaid).
Her average dental fee for a crown? $950. But the PPO paid $650.

Her monthly collections plateaued. Her AR (accounts receivable) ballooned. She felt like a hamster on a wheel—busier, not richer.

Then she found BoomCloud™, launched a membership plan, and started tracking MRR (Monthly Recurring Revenue) and ARR (Annual Recurring Revenue) instead of production.
In less than a year:

  • MRR grew to $11,100

  • Membership patients paid full fee—and spent 2.8X more per year

  • Revenue per patient shot up

  • Dr. Emily quit two PPO contracts…and made more, not less


The Day Dr. Emily Ditched “Average”

Her “aha” moment?

“Why should insurance set my value? My best patients care about experience, convenience, and relationship—not just price.”

She discovered that by offering memberships, she could set her own average dental fees, reward loyalty, and make her numbers predictable and profitable.


The Data: The Truth About Average Dental Fees

  • ADA 2024: The average dental fee for a cleaning (prophylaxis) is $120; for a crown, $1,250; for an extraction, $260

  • PPO “allowed amounts” are often 20–40% BELOW average dental fees

  • Membership plan patients spend 2X–4X more annually (BoomCloud™ Data)

  • Practices with high MRR/ARR grow 32% faster and have 31% higher valuations

  • Top-performing practices optimize revenue per patient (often $1,000–$1,400/yr)


Bullet List Bonanza: How to Beat the Average Dental Fees Game

  • Ditch “Race to the Bottom” Thinking:
    Stop competing only on price; focus on what makes you different.

  • Launch a Membership Program:
    BoomCloud™ lets you set YOUR fees, not insurance rates.

  • Track & Boost MRR/ARR:
    Predictable, recurring revenue makes you insurance-proof.

  • Optimize Revenue Per Patient:
    Bundle services, educate patients, reward loyalty.

  • Market Value, Not Just Price:
    Patients will pay more for convenience, experience, and trust.

  • Automate Billing and AR:
    Less time chasing money, more time providing care.

  • Train Your Team:
    Every staffer should know how to communicate the value of your care (not just “our price is lower”).


Real-World Case Study: Dr. Emily’s BoomCloud™ Transformation

Metric Before BoomCloud™ 12 Months After
Average Crown Fee (PPO) $650 $1,250 (full fee)
Monthly Recurring Revenue (MRR) $0 $11,100
Revenue per Membership Patient $410 $1,080
Patient Retention Rate 59% 91%
AR (Over 60 Days) $24,800 $7,400

Source: BoomCloud™ Practice Report, 2024

Dr. Emily stopped being “average”—and became a magnet for patients who valued her skills, not her discounts.


Ready to Leave “Average Dental Fees” in the Dust?

Here’s your blueprint:

  1. Launch a Membership Plan:
    Use BoomCloud™ for recurring revenue, full-fee patients, and loyalty.

  2. Ditch Bad Insurance Contracts:
    Track MRR, ARR, and revenue per patient—not just “production.”

  3. Educate and Engage:
    Share your value (not just price) on social, email, and in-office.

  4. Optimize Patient Experience:
    From online booking to Netflix in the chair, give them a reason to pay YOUR fee.

  5. Track What Matters:
    Revenue per patient, retention, referrals, and your practice’s valuation.


The Big Takeaway: The “Average Dental Fees” Trap is Real—But YOU Can Escape

Don’t settle for being “competitive.” Be the doc who’s in demand, charges their worth, and gives patients something they can’t get from a coupon.

Ready to boost your average dental fees, loyalty, and profit? Start your BoomCloud™ journey today.


Take Action Now

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vision-membership-plan-ebook Creating a patient membership plan is the smartest strategy to implement in your practice. You will increase patient satisfaction & loyalty, Increase predictable recurring revenue & increase sales!

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Jordon Comstock

Author Bio

Jordon Comstock is the Founder & CEO of BoomCloud™, a software that allows practice, clinic & spa owners to build, manage and scale a membership program. This helps practice & clinic owners to create recurring revenue & improve loyalty via membership programs. Jordon is passionate about Music, Hawaii, Healthcare businesses like: dentistry, optometry, med spas and massage spas. Schedule a demo of BoomCloud™ and learn how membership programs can improve your business. Here are more dental books to improve your practice

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