The Value of a Dental Practice: Why Your Numbers Matter (And How to Make Them Skyrocket!)

August 02, 2025
Topics: Dental
Written by: Keilani

The Value of a Dental Practice—It’s Not About Your Shiny New CEREC or Marble Floors

Ready for a gut check?
The value of a dental practice isn’t just about the number of ops, your CAD/CAM machine, or that one “star” hygienist who can sell a fluoride treatment to a stone statue.

It’s about your revenue per patient, your recurring income, your predictability—and whether you’re running a practice or a glorified hamster wheel.

Want to sell for top dollar? Want buyers fighting over your practice?
Keep reading. We’re about to dig into the real metrics (with numbers, stories, and a step-by-step playbook), show you how a membership plan changes the game, and help you unlock value most docs never even see.


Dr. Shawn and the “Vanilla Valuation”

Dr. Shawn had what every broker called a “good” practice:

  • 4 ops, busy hygiene, PPO contracts galore

  • But he was exhausted, and the financials were, well, fine
    When he decided to sell, his broker valued the practice at 67% of collections. Shawn was stunned.

He looked around and saw DSO offers rolling in for other docs—sometimes 4X EBITDA (earnings before interest, taxes, depreciation, amortization). What did THEY have that he didn’t?

The answer: Predictable, recurring revenue and a patient base that actually stuck around.


From “Just Okay” to “Oh Wow!”—The Membership Plan Epiphany

Dr. Shawn realized that relying on insurance contracts, one-off procedures, and the hope that Mrs. Jones wouldn’t switch dentists wasn’t exactly “future proof.”

“If I want to sell for big bucks, I need real loyalty, real retention, and revenue I can count on.”

He built an in-house membership plan with BoomCloud™.

  • MRR (Monthly Recurring Revenue) shot up

  • ARR (Annual Recurring Revenue) followed

  • Membership patients spent 2.5X more and referred more friends

  • When he listed the practice again, his value shot up by over 40%


The Real Numbers: What REALLY Drives the Value of a Dental Practice

Let’s get nerdy (but not boring!):

  • Recurring Revenue (MRR & ARR):
    Buyers pay more for predictable cash flow.

  • Patient Loyalty & Retention:
    Practices with >80% retention get 30% higher valuations (ADA, 2024).

  • Revenue Per Patient:
    $1,000+/patient/year? Now you’re in the big leagues.

  • Case Acceptance Rates:
    More accepted treatment = more revenue, more value.

  • Brand & Systems:
    BoomCloud™-powered membership programs, automation, and great branding tell buyers “this is a modern, scalable business.”


Bullet List Bonanza: What Maximizes the Value of a Dental Practice?

  • Implement a Membership Program:

    • BoomCloud™ patients are loyal, pay monthly, and spend 2X–4X more.

  • Track MRR & ARR:

    • Monthly and annual recurring revenue are catnip for buyers.

  • Build Patient Retention:

    • Loyalty programs, five-star experience, digital follow-ups.

  • Optimize Revenue Per Patient:

    • Offer more value, get more acceptance, increase spend.

  • Automate Billing and AR:

    • Less chasing, more collecting. Low AR = higher value.

  • Market Your Predictability:

    • Highlight your systems, retention, and recurring revenue in every pitch.


Real-World Case Study: Dr. Shawn’s BoomCloud™-Powered Value Boost

Metric Before BoomCloud™ 14 Months After
Practice Value $740,000 $1,050,000
Monthly Recurring Revenue (MRR) $0 $13,900
Annual Recurring Revenue (ARR) $0 $166,800
Membership Patients 19 213
Revenue Per Patient $410 $1,190
Retention Rate 62% 93%

Source: BoomCloud™ Practice Study, 2024

Dr. Shawn sold to a DSO for 45% above his first valuation—because buyers buy certainty, not hope.


How to Instantly Raise the Value of YOUR Dental Practice

Here’s your no-BS, Dan Kennedy-approved checklist:

  1. Launch a Membership Program:
    Use BoomCloud™ for automated billing, VIP perks, and predictable monthly cash flow.

  2. Track & Market Your MRR/ARR:
    These numbers are your best friends during negotiations.

  3. Double Down on Retention:
    Treat patients like gold, reward loyalty, automate recalls.

  4. Showcase Your Systems:
    Modern tech, patient communication, seamless billing—highlight it all.

  5. Optimize Revenue Per Patient:
    Focus on education, case acceptance, and add-on services.


The Big Takeaway: The Value of a Dental Practice = Predictability, Loyalty, and Recurring Revenue

Your marble floors won’t boost your sale price—but a BoomCloud™ membership plan, loyal patients, and juicy MRR/ARR WILL.

Want to be the hottest deal on the block?
Build loyalty, automate revenue, and market your predictability.
That’s how you get paid for what your practice is truly worth.


Take Action Now

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Jordon Comstock

Author Bio

Jordon Comstock is the Founder & CEO of BoomCloud™, a software that allows practice, clinic & spa owners to build, manage and scale a membership program. This helps practice & clinic owners to create recurring revenue & improve loyalty via membership programs. Jordon is passionate about Music, Hawaii, Healthcare businesses like: dentistry, optometry, med spas and massage spas. Schedule a demo of BoomCloud™ and learn how membership programs can improve your business. Here are more dental books to improve your practice

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