Dentist Promotional Items: Why Freebies Alone Won’t Save Your Practice (But This Will)

June 21, 2025
Topics: Dental
Written by: Lisa Rasmussen

How Smart Practice Owners Are Ditching PPOs and Adding $500K+ in Recurring Revenue

Join our exclusive course and discover the proven strategies that practices use to add $10,000+ in monthly recurring revenue with patient membership plans. Dr. Evans took this course and now has over 800 members and $37,000/mo of predictable recurring revenue. Watch this webinar before we take it down in 24 hours.

This course normally sells for $297.

But right now, I’m giving you access for just $47.

That’s cheaper than a hygiene cleaning.

And it could be the most profitable $47 you ever spend.

Get the Course Here → The Six-Figure Membership Plan Course

What You Will Learn:

- How to Build a Membership Plan That Pays You Monthly (Even While You Sleep!)

- Why PPOs Are Stealing Your Revenue—And How to Take Control of Your Profits

- The 3-Step System to Scale Recurring Revenue
(Even If You’ve Never Sold a Membership Plan Before!)

- The #1 Mistake Dentists Make When Dropping PPOs (And How to Avoid It!)

LIVE Case Study: How One Dentist Went from PPO-Dependent to $500K+/Year in Recurring Revenue With a Membership Program!

In dentistry today, PPOs are not your friend, they hurt your cash flow, demolish your profit margins, jeopardize your patient relationships & use A.I. to deny claims!!

If I had an employee or partner that messed up my business like that, I would FIRE them ASAP! 

$47. No fluff. Just results.

You in?

Alright doc, gather ’round.
We need to talk about your dentist promotional items.

Yeah, I see you flexing your branded toothbrushes, floss sticks, and cheap logo pens that explode ink in your patient’s purse. Cute. But here’s the million-dollar question:

Are your freebies actually building loyalty? Or just ending up in a junk drawer next to expired coupons and IKEA hex wrenches?

Spoiler: Swag alone won’t keep patients loyal or fill your hygiene chairs.

Want to REALLY make your dentist promotional items work for you? Tie them to something powerful: a BoomCloud™ Membership Plan.

Today, I’m gonna show you:
✅ How to turn everyday swag into loyalty magnets.
✅ How membership patients spend 2–4X more than regular patients.
✅ How smart dentists are using BoomCloud™ to pump up MRR (Monthly Recurring Revenue) & ARR (Annual Recurring Revenue) while handing out toothbrushes with purpose.

Let’s roll.


Story: Dr. Brooke’s Swag Saga

Meet Dr. Brooke in Boise.
She had killer dentist promotional items:
✅ Branded floss picks.
✅ Custom lip balm.
✅ Kids’ toothbrushes with her cartoon face (nightmare fuel, but memorable).

Yet patients still bounced.
New ones came for a freebie, then ghosted forever.
Her team kept begging for more new patients. Her CPA kept begging for more revenue per patient.

Then Dr. Brooke stumbled onto BoomCloud™ at a dental conference. She learned:

Membership patients stick longer, come more often, say yes more often, and spend more per visit.

Lightbulb moment:
She didn’t need more swag. She needed to use her dentist promotional items to sell her membership plan.

Boom.


Why Dentist Promotional Items Fail (Alone)

Let’s get brutal, doc:
❌ Floss sticks don’t build loyalty.
❌ Pens don’t guarantee re-bookings.
❌ Lip balm won’t make Mr. Jones schedule that crown.

In 2024, patients want predictable costs, convenience, and VIP perks—not another cheap tote bag.


The Fix: Turn Dentist Promotional Items into Membership Magnets

Here’s how to make your dentist promotional items pull real ROI:

Tie swag to a membership plan.
“Join our Smile Club & get a premium whitening kit + swag bag today!”

Offer exclusive gifts for members.
New brush heads, custom water bottles, or a quarterly surprise box.

Use swag to promote referrals.
Members who refer a friend get a free electric brush.

Make membership the real prize.
The swag is the cherry on top—not the whole sundae.


How BoomCloud™ Supercharges Swag ROI

BoomCloud™ is the turbocharger behind your membership plan and your dentist promotional items strategy:

✨ Automates billing & renewals (bye AR headaches)
✨ Tracks MRR, ARR, churn & revenue per patient
✨ Customizes membership perks (like gift packages)
✨ Gives you branded landing pages to promote your plan online
✨ HIPAA-compliant & PMS-friendly

Now, every toothbrush handed out is a foot in the door to predictable, recurring revenue.


Case Study: Dr. Brooke’s $20k MRR Smile Club

Here’s how Dr. Brooke turned promo junk into a profit machine:

Step 1: Built 3 Smile Club tiers in BoomCloud™:

  • Basic: 2 cleanings/year, 10% off treatment

  • Gold: 3 cleanings/year, whitening kit, 20% off

  • VIP: 4 cleanings/year, electric brush, whitening gel, 25% off

Step 2: Created custom swag bags for each tier:

  • Branded brush + floss + lip balm + tote for Basic.

  • Add pro whitening kit for Gold.

  • Add premium electric brush for VIP.

Step 3: Trained her front desk & hygienists to pitch the plan:
“Mrs. Smith, for just $30/month you get all this, plus big savings on treatment!”

Step 4: Ran an email blast: “Join by Friday & get a FREE whitening kit!”

Step 5: Watched BoomCloud™ handle the billing, tracking, and renewals.

12 months later?
✅ $20,000 MRR locked in.
✅ $240,000 ARR guaranteed.
✅ Patients stuck around 2–4X longer.

All thanks to smart swag tied to a membership plan.


Why Dentist Promotional Items Need Strategy

Promo items are great, but they’re only powerful when they:
✔️ Drive sign-ups
✔️ Drive referrals
✔️ Make patients feel like insiders

Membership patients don’t think like coupon-hunters. They feel invested in your practice. Swag becomes a badge of loyalty, not a throwaway trinket.


Want Swag that Pays for Itself?

Alright, doc. Time to ditch freebie freeloaders and build your Smile Club tribe.

Download the Million-Dollar Membership Plan eBook — Real pricing, promo ideas & scripts.

Take the Six-Figure Patient Membership Plan Course — Learn to pitch like a Netflix subscription.

Schedule a BoomCloud™ Demo — See it work in 15 minutes.

Create Your BoomCloud™ Account for FREE — Start today. Profit forever.


Dentist Promotional Items Ideas to Boost Membership

New Patient Starter Kit: Brush, floss, toothpaste, and “Join Smile Club & save $500/year” insert.

Referral Gift: Bring a friend, get an electric brush or premium water bottle.

Quarterly Member Gifts: Surprise boxes keep loyalty sky-high.

Swag for Reviews: Patients who leave a 5-star review get branded goodies.

Event Freebies: Hand out membership flyers + swag at local events.


FAQs

Are promotional items worth it?
Yes—if tied to a strategy like membership sign-ups or referrals. Free stuff alone = wasted dollars.

How fast can I build $10k MRR?
Ambitious practices hit it in 3–6 months with BoomCloud™ + good promo.

Can BoomCloud™ handle my plan perks?
Absolutely. Automates billing, renewals, member perks—everything.

Do patients really spend more?
BoomCloud™ data proves it: membership patients spend 2–4X more over their lifetime.

Is it HIPAA-compliant?
You bet. Your lawyer can sleep tonight.


Million-Dollar Membership Plan eBook

Six-Figure Patient Membership Plan Course

Schedule BoomCloud™ Demo

Create BoomCloud™ Account for FREE


Internal Link Suggestions

  • Link to your “Patient Savings Plan” page.

  • Link to your “Meet the Team” or About page.

  • Link to your patient reviews.

External Link Suggestions

My Top Podcasts

How Smart Practice Owners Attract, Retain & Create Recurring Revenue

Get the book that’s helping over 65,000  practices ditch insurance, boost cash flow, and create financial freedom with a patient membership program.

Membership Plans For Optometrists

vision-membership-plan-ebook Creating a patient membership plan is the smartest strategy to implement in your practice. You will increase patient satisfaction & loyalty, Increase predictable recurring revenue & increase sales!

Fire The PPOs!

Say goodbye to PPOs and hello to a thriving, independent dental practice. Don’t miss out – your journey to financial freedom starts here!

Subscribe to Our Podcasts!

Jordon Comstock

Author Bio

Jordon Comstock is the Founder & CEO of BoomCloud™, a software that allows practice, clinic & spa owners to build, manage and scale a membership program. This helps practice & clinic owners to create recurring revenue & improve loyalty via membership programs. Jordon is passionate about Music, Hawaii, Healthcare businesses like: dentistry, optometry, med spas and massage spas. Schedule a demo of BoomCloud™ and learn how membership programs can improve your business. Here are more dental books to improve your practice

Calculate Your Potential

with BoomCloud™

Recurring Revenue Growth Calculator

Discover the revenue potential of your practice’s membership plans. This calculator helps you project growth by analyzing key factors like patient volume, plan pricing, and service utilization. See how implementing a custom plan can boost your bottom line.

Revenue Calculator

 PPO Loss Calculator – How Much are YOU Losing?

Calculate the hidden costs of relying on traditional PPO plans. Our PPO Loss Calculator reveals the revenue you could be missing out on and helps you strategize for greater profitability with a membership-based model.

PPO Loss Calculator