Breaking Up with Dental Insurance? Here’s the Letter That Keeps Patients Loyal and Revenue Flowing
Letter to patient regarding insurance termination. So you’ve finally done it.
You dumped that shady PPO plan that was ghosting your reimbursements, slashing your fees, and treating your team like a call center from the ’90s.
Now comes the scary part: telling your patients.
Crafting a letter to patient regarding insurance termination might sound like dental suicide—but if you play it right, it can be your GREATEST growth move yet.
What if I told you that with the right message (and the right membership strategy), you could turn this breakup letter into your most profitable marketing asset?
Yeah, we’re going full-on breakup-to-glow-up mode. Let’s do it.
Let’s be clear: you’re not just canceling insurance contracts — you’re canceling insanity.
No more:
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40% write-offs
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45-minute insurance hold times
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Zero treatment acceptance because “insurance doesn’t cover it”
But to patients, insurance = safety. So, how you deliver the news? That’s everything.
The Story: Dr. Max Broke Up with PPOs and Gained $225K in Recurring Revenue
Meet Dr. Max, a scrappy dentist from Denver who was DONE with PPO drama.
He was losing $18K/month in write-offs and couldn’t even hire another hygienist because of how thin the margins were.
So, he wrote a bold, honest letter to his patients explaining why he was leaving insurance — and what he was offering instead: a simple, affordable membership plan via BoomCloud™.
And guess what?
12 Months Later:
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622 active members
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$23,596 MRR
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$283,152 ARR
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87% of departing PPO patients STAYED
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Members spent 3.5X more than non-members
Insurance didn’t build his practice. Trust and loyalty did.
It’s Not About Coverage — It’s About Care and Connection
Dr. Max’s “aha” moment came when a long-time patient said:
“Honestly, I’d rather keep seeing you than mess with some random dentist on my insurance list.”
Boom.
That’s the Epiphany Bridge.
He realized that patients value relationships, not insurance.
So he doubled down on connection, transparency, and value. That letter wasn’t just a formality — it was a rebrand.
Sample Letter to Patient Regarding Insurance Termination (That Actually Works)
Subject: Important Update About Your Dental Coverage — But Don’t Panic
Dear [Patient Name],
We want to thank you for trusting us with your dental care. That means everything to us. ❤️
Starting [Date], we will no longer be in-network with [Insurance Company]. This decision didn’t come lightly. After years of fighting red tape and declining reimbursements, we realized it was affecting our ability to give you the time, care, and quality you deserve.
BUT — we’ve got good news.
We’ve created an in-house Membership Plan that makes your care simple, affordable, and insurance-free.
For just $[XX]/month, you’ll get:
2 cleanings per year
1 emergency exam
15–20% off ALL other treatment
Transparent pricing, no deductibles, no surprises
Plus, our members spend less than those with traditional insurance — and get better care.
We’d love to have you join the plan. Visit [YourMembershipURL.com] or call us at (555) 123-4567 to sign up in 3 minutes or less.
We’re still here. Still your dental family. Just no longer tied to insurance BS.
With gratitude,
Dr. Max & the Smile Squad
Replace Insurance with Recurring Revenue Using BoomCloud™
You don’t need to go it alone.
BoomCloud™ is the plug-and-play membership engine built specifically for dental practices going insurance-free.
Here’s what you get:
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️ A customizable plan builder (cleanings, discounts, perks—whatever you want)
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Automated billing & renewals (zero staff headaches)
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MRR, ARR, churn tracking, member reports (hello, KPIs)
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Letter templates, marketing scripts, onboarding flows
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Team training to sell your plan like pros
Start your FREE trial now at BoomCloudApps.com
How BoomCloud™ Memberships Supercharge Practice Metrics
You know what happens when you stop working for insurance and start working for patients?
Your numbers explode. Let’s run the data:
| Metric | Pre-Membership | Post-Membership |
|---|---|---|
| MRR | $0 | $20,000+ |
| ARR | $0 | $240,000+ |
| Avg. Revenue Per Patient | $325 | $1,100 |
| Treatment Acceptance | 43% | 78% |
| No-Show Rate | 18% | 6% |
2X–4X more revenue per patient isn’t a fluke. It’s the power of recurring revenue, trust, and a simple monthly payment.
Bonus Ideas: How to Announce Your Insurance Exit Like a Boss
Don’t just send a letter and hope for the best. Here’s your game plan:
BoomCloud™-Powered Marketing Tips:
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Mail the letter with a personal note from the doc
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Call high-value patients before the letter hits
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Post a video on your website/social media explaining the WHY
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Use BoomCloud™’s pre-written email/text scripts
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Host a “Membership Launch Party” (yep, food, fun, and dental swag)
You’re not apologizing — you’re elevating your care model. Be proud of it.
❓FAQs About Writing a Letter to Patient Regarding Insurance Termination
Won’t patients leave if I drop insurance?
Some might. But most stay when you give them a better option (like a BoomCloud™ membership).
How much should I charge for my plan?
Most practices charge $30–$50/month. BoomCloud™ helps you price it right based on your area.
Is this legal?
Yes! BoomCloud™ provides legally vetted templates and helps ensure compliance in all 50 states.
Do I need to cancel all insurance contracts?
No. Many practices drop just one or two PPOs at a time and run hybrid models.
What if my team isn’t good at explaining this?
BoomCloud™ includes onboarding + training so your front desk becomes a conversion machine.
Final Word: Your Letter Isn’t a Goodbye — It’s a New Beginning
That “letter to patient regarding insurance termination” isn’t just an admin task.
It’s a fork in the road.
You can:
❌ Keep playing the PPO game and bleeding profits
✅ Or flip the script, launch a membership plan, and build a freedom-focused, profitable, patient-loyal empire
Start your freedom journey today with a free trial of BoomCloudApps.com — and make your letter the first step to 6-figure recurring revenue.
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