How to Get More Patients Into Your Practice (Without Begging, Discounting, or Breaking the Bank)

June 05, 2025
Topics: Dental
Written by: Lisa Rasmussen

How Smart Practice Owners Are Ditching PPOs and Adding $500K+ in Recurring Revenue

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- How to Build a Membership Plan That Pays You Monthly (Even While You Sleep!)

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(Even If You’ve Never Sold a Membership Plan Before!)

- The #1 Mistake Dentists Make When Dropping PPOs (And How to Avoid It!)

LIVE Case Study: How One Dentist Went from PPO-Dependent to $500K+/Year in Recurring Revenue With a Membership Program!

In dentistry today, PPOs are not your friend, they hurt your cash flow, demolish your profit margins, jeopardize your patient relationships & use A.I. to deny claims!!

If I had an employee or partner that messed up my business like that, I would FIRE them ASAP! 

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You in?

More Butts in Chairs (And Cash in the Bank)

How to get more patients into your practice.Let’s be honest:
Getting new patients feels a lot like dating in your 30s.

They ghost.
They’re picky.
And they all want something “affordable.”

Sound familiar?

If you’ve ever asked yourself how to get more patients into your practice, the first thing you need to realize is this:

It’s not just about getting more patients.
It’s about getting the right patients — who stay, pay, and refer.

In this guide, we’re going to flip the traditional dental marketing model on its head — and show you how one simple shift (hint: it rhymes with “schmembership”) can transform your practice from stale to scaling.


Story: Dr. Nate’s Dental Desert Turned Into a Gold Mine

Dr. Nate had a beautiful practice in a growing suburb…
…but no one knew he existed.

He spent $1,800/month on Google ads and SEO, only to get tire-kickers who came in for free X-rays and vanished faster than fluoride at a candy convention.

One night over tacos (because all epiphanies start with tacos), a buddy told him about BoomCloud™, a tool to launch his own dental membership program.

He said, “Try it. Worst case, you still get paid.”

Nate did more than try. He implemented hard.

⚙️ Set up three plans
Promoted them on his website and social
Trained his front desk like ninjas

Nine months later, here’s what changed:

  • ✅ 386 active members

  • ✅ $13,100 in MRR

  • ✅ $157,200 in ARR

  • ✅ Treatment acceptance up 4X

  • ✅ Walk-in new patients up 62% (thanks to referrals from happy members)

Now that’s how you get more patients into your practice — sustainably and scalably.


More Patients, Less Chaos — with BoomCloud™

We all want full chairs, but not if they come with:

❌ Insurance claim nightmares
❌ No-show rates through the roof
❌ Patients who just want the cheapest deal

How to get more patients into your practice. BoomCloud™ flips the game:

You control the payment model
Patients pay you directly — every month
You can incentivize referrals with actual perks
You track MRR, ARR, retention, and churn like a Silicon Valley startup

It’s not “get-rich-quick” — it’s get-rich-forever.

Try BoomCloud™ and start building your patient tribe


“I Needed a Tribe, Not Traffic”

Dr. Nate’s ‘aha’ moment didn’t come from a consultant or YouTube guru.

It came from realizing his business model — not his website or logo — was what kept him stuck.

Once he stopped relying on traffic and started building trust, everything changed.

His membership patients became:

  • Evangelists

  • Repeat buyers

  • Premium patients

  • Referral machines

He didn’t need to spend more on ads — he needed to monetize his existing community.

BoomCloud™ gave him the tools.


Data Doesn’t Lie: Membership Patients Spend More (A Lot More)

Let’s talk numbers — because we’re all adults here.

Metric Insurance Patients Membership Patients
Annual Visits 1.4 3.2
Treatment Acceptance 48% 85%
Average Spend $780 $2,400
Referral Rate 19% 51%

You’re not just getting more bodies in chairs.

You’re getting better bodies in chairs.

Ones who pay, stay, and don’t delay.


How to Get More Patients Into Your Practice (The Irreverent Guide)

Start With a Killer Membership Plan

  • 2 cleanings

  • Emergency exams

  • Whitening perks

  • 10–25% off everything else

Make Your Offer Irresistible

  • Promote your plan on your homepage

  • Mention it on voicemail

  • Train your team to offer it at checkout

Create a Referral Loop

  • Give members $25 credit for referrals

  • Offer a FREE whitening kit to the new patient

  • Print referral cards or QR codes

Run Membership Ads (Yes, Even on TikTok)

  • Video testimonials

  • Before/after smiles

  • Share your membership perks with a call-to-action

Leverage Email & SMS

  • Reactivate lapsed patients

  • Invite followers to join the plan

  • Send exclusive offers for members only

Offer “Membership-Only” Appointments

  • Early AM slots

  • Weekend hours

  • Same-day emergency access

Track Everything with BoomCloud™

  • New member signups

  • MRR & ARR

  • Churn rate

  • Most profitable patients


BoomCloud™ Case Study Snapshot: The Multi-Location Beast

Dr. Gina runs a 3-location practice in Arizona. She used to rely heavily on insurance.

In 2022, she rolled out BoomCloud™ at one location.
By the end of 2023, all three were on board.

Results?

  • 1,024 members across 3 practices

  • $39,650 MRR

  • Over $475,000 ARR

  • Reduced insurance dependence by 47%

  • Staff bonuses tied to new memberships = team morale

BoomCloud™ didn’t just grow her patient base — it grew her business value.


Why Revenue Per Patient Is the Growth Metric You’re Ignoring

Getting more patients into your practice is awesome.

But optimizing revenue per patient is how you scale without burnout.

Let’s do some math:

500 patients x $800/year = $400K
300 members x $2,400/year = $720K

Fewer patients.
Less chaos.
Way more profit.

Membership plans turn your practice into a cash-flow machine.


❓ FAQs

What if I already take insurance?
You can run a hybrid model. Many patients will choose your plan once they understand the benefits.

How much should I charge for a membership?
Most successful plans are $29–$49/month. Offer value, but keep it profitable.

Do patients really like membership plans?
Yes. They love knowing what they’re paying, feeling like VIPs, and saving money on care.

How long does it take to see results?
Some practices see 50+ new members within 30 days. Depends on promotion.

Is BoomCloud™ HIPAA compliant?
Absolutely. Built for dental, with security baked in.


Conclusion: Getting More Patients Isn’t About Volume — It’s About Value

Anyone can run a Google ad.
Anyone can discount their services into oblivion.
But not everyone can build a practice where patients feel like part of something.

Membership models — powered by BoomCloud™ — let you attract, retain, and delight patients in a way that scales.

So if you’re tired of grinding for new leads…
…start building your patient community.

Claim your BoomCloud™ free trial now

More patients. Better patients. Predictable revenue. That’s the move.


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Jordon Comstock

Author Bio

Jordon Comstock is the Founder & CEO of BoomCloud™, a software that allows practice, clinic & spa owners to build, manage and scale a membership program. This helps practice & clinic owners to create recurring revenue & improve loyalty via membership programs. Jordon is passionate about Music, Hawaii, Healthcare businesses like: dentistry, optometry, med spas and massage spas. Schedule a demo of BoomCloud™ and learn how membership programs can improve your business. Here are more dental books to improve your practice

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