Summer Marketing Ideas for Dental Offices That Actually Make Money

May 25, 2025
Topics: Dental
Written by: Jordon Comstock

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In dentistry today, PPOs are not your friend, they hurt your cash flow, demolish your profit margins, jeopardize your patient relationships & use A.I. to deny claims!!

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Your Marketing Shouldn’t Melt Like Ice Cream

Summer is not the time to chill if you’re running a dental practice. While your patients are sipping piña coladas and taking selfies at the lake, you should be cashing in on the hottest season for growth. Spoiler alert: lazy marketing gets lazy results—and worse, PPOs are still out here sucking your profits like sunburned vampires ‍♂️. No thanks.

If your summer marketing strategy is just a discount teeth whitening post on Instagram, we need to talk.

Because here’s the truth: the best dental offices are using summer to fill their chairs, grow recurring revenue, and finally ditch the insurance chains.


STORY: How This Practice Turned Summer Slowdown Into a $38K Revenue Spike

Let’s get real. One of our BoomCloud™ clients—let’s call them Lakeview Smiles—used to hate summer. No-shows, travel excuses, and insurance slowdowns left them begging for back-to-school season.

Then they launched a summer membership campaign using BoomCloud™.

  • ✅ They emailed every inactive patient with a “Sun’s Out, Smiles Out” promotion.

  • ✅ Used PPC ads targeting “no insurance dentist near me” with a summer twist.

  • ✅ Trained their front desk team to pitch the membership like pros.

Result? 411 new members in 10 weeks. And a predictable $38,232 in monthly recurring revenue. They even ran a “BBQ & Braces” summer community event to sweeten the deal.

No more slow summers. Just scalable growth.


EDUCATION: Your Summer Marketing Toolkit for Dental Domination

Why PPOs Are Basically Vampires ‍♂️

Let’s be honest—insurance companies aren’t here to help your bottom line. They want to control your pricing, delay your payments, and drown your team in paperwork. Summer is the perfect time to go rogue. And by rogue, I mean build a better model.

BoomCloud Membership Plan = Your Summer Secret Weapon

Here’s how BoomCloud™ turns your summer marketing into a revenue engine:

  • Customizable Membership Plans: Create summer-specific deals (e.g., 3 months free for signing up in July).

  • Built-in Payment Automation: No chasing patients—get paid while you’re at the beach.

  • Marketing Templates: Summer-themed email, SMS, and social campaigns ready to launch.

  • Analytics Dashboard: Track your summer spike in real-time with revenue, churn, and member data.

We make it easy. You make it profitable.

Hot Summer Marketing Ideas for Dental Offices

Let’s talk real tactics:

SEO That Surfs the Wave

  • Optimize for “summer dental checkup deals”, “no insurance dentist near me”, and “kids dental summer specials”.

  • Create a blog post like “5 Reasons to Book a Dental Cleaning Before Your Summer Trip.”

  • Use Google My Business posts with bright, summer visuals and CTAs.

PPC That Pays Off

  • Run time-sensitive Google Ads: “Smile Ready for Summer? Join Our $1 Membership Trial.”

  • Geo-target parents searching for pediatric dentists while school’s out.

  • Use retargeting ads for website visitors who didn’t book.

Social Media That Converts

  • Run giveaways like “Free Whitening for You + a Friend!”

  • Host a TikTok or Instagram Reels challenge: “Show Us Your Summer Smile”

  • Partner with local gyms, yoga studios, or smoothie bars for cross-promos.

Community Events That Build Trust

  • Host a “Free Popsicle & Prevention” Day—offer cleanings + treats.

  • Sponsor a local 5K or beach day with signs promoting your membership plan.

  • Raffle off a summer-themed gift basket for new sign-ups.

BoomCloud Patient Membership = No Insurance? No Problem.

  • Offer a “Summer Smile Membership”: $1 trial, includes exam + cleaning + whitening pen.

  • Use BoomCloud’s auto-renewal to keep them past Labor Day .


OFFER: Want a Summer That Sizzles Instead of Sputters?

You don’t need another postcard coupon or “10% off fluoride” special.

You need a strategy. A system. A revenue machine.

You need BoomCloud™.

Start your $1 membership plan trial today and turn summer into your most profitable season yet.

Start Your Trial

Download the Million Dollar Membership Book

Schedule a Free Demo


FAQs: Summer Marketing for Dental Offices

Is summer really a good time to market dental services?
Absolutely. Families have more flexibility, school’s out, and patients are planning ahead.

What kind of promotions work best in summer?
Bundled services, short-term membership deals, and seasonal perks like whitening or gift cards.

How can I use BoomCloud™ in my summer campaign?
Use it to launch a time-sensitive membership offer, automate payments, and market to inactive or uninsured patients.

Do I need special training to use BoomCloud™?
Nope. Our onboarding team holds your hand. You’ll be up and running fast.

What’s the ROI of a summer membership campaign?
Practices have added $20K–$50K in monthly recurring revenue with seasonal promos.

What if I already have a membership plan?
Perfect. We’ll migrate your data and help you scale it smarter with our tools.


Conclusion: Make Summer Your Money Season ☀️

You could coast through summer and blame the heat for your slow schedule…
OR
You could launch a killer campaign that builds your brand, fills your chairs, and locks in monthly revenue like a boss.

BoomCloud™ isn’t just here for software. We’re here for strategy.

This summer, let’s ditch the bloodsucking PPOs and build a practice that thrives on your terms.


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vision-membership-plan-ebook Creating a patient membership plan is the smartest strategy to implement in your practice. You will increase patient satisfaction & loyalty, Increase predictable recurring revenue & increase sales!

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Jordon Comstock

Author Bio

Jordon Comstock is the Founder & CEO of BoomCloud™, a software that allows practice, clinic & spa owners to build, manage and scale a membership program. This helps practice & clinic owners to create recurring revenue & improve loyalty via membership programs. Jordon is passionate about Music, Hawaii, Healthcare businesses like: dentistry, optometry, med spas and massage spas. Schedule a demo of BoomCloud™ and learn how membership programs can improve your business. Here are more dental books to improve your practice

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