Dental Business Success: Ditch the PPOs and Print Your Own Damn Money

May 06, 2025
Topics: Dental
Written by: Jordon Comstock

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Want Real Dental Business Success? Drop the Insurance Ball & Chain

Let’s be real, Doc. If you’re trying to build dental business success while shackled to PPOs, you’re basically playing poker with half the deck — and the insurance companies are dealing.

Every month, you’re:

  • Writing off 30–50% of your fees

  • Fighting with insurance reps for pennies

  • Wondering why your bank account doesn’t match your production reports

And all you’ve got to show for it? A wall full of thank-you cards from Delta Dental. Cute.

Here’s the hard truth:

If you want to succeed in this game, you’ve got to flip the script.

And today, I’m going to show you exactly how to do it.


The Story: When a PPO Dentist Said “Screw This,” Everything Changed

I once spoke with a dentist — let’s call him Dr. B — who’d been in the game for over a decade. Crushing clinical work. Five-star reviews. Patients loved him.

But the numbers? They sucked.

He told me:

“Jordon, I’m working 50-hour weeks and barely taking home more than my associate. Insurance write-offs are killing me.”

He had over 2,000 active patients…
…but only $20K/month in real collections after adjustments.

Enter: The epiphany.


The Epiphany: Dental Business Success Comes From Recurring Revenue

What changed for Dr. B?

He launched a membership plan through BoomCloud™ and started gradually cutting ties with PPOs.

Why?

Because membership patients are more valuable than insurance ones. Let’s talk facts:

  • ✅ They show up

  • ✅ They don’t wait for insurance approval

  • ✅ They accept treatment faster

  • ✅ They spend 2X to 4X more

  • ✅ They pay you directly — no middleman nonsense

More importantly?

They create Monthly Recurring Revenue (MRR).
The #1 success metric for any modern dental business.


MRR, ARR, and Why Every Dentist Should Think Like a SaaS CEO

You’re not just running a dental practice anymore.
You’re running a recurring revenue machine.

Let’s break this down:

  • MRR = Monthly Recurring Revenue

  • ARR = Annual Recurring Revenue = MRR × 12

  • RPP = Revenue Per Patient — your most underused metric

If you’re not tracking these, you’re flying blind.

BoomCloud™ users are reporting:

  • $5,000 to $30,000+/month in MRR

  • $60,000 to $360,000 in ARR

  • A 40%+ boost in treatment acceptance from membership patients

That’s not just growth. That’s freedom.


The Offer: Want to Build a Real Business? Start With Memberships.

Stop playing PPO roulette and start stacking monthly cash flow with a branded membership plan.

Here’s what a smart membership model includes:

✅ 2 cleanings/year
✅ Exams + X-rays
✅ 10–20% off treatment
✅ Monthly or annual pricing options
✅ Exclusive perks and priority access

Pro Tip: Use BoomCloud™ to automate every step — signup, billing, renewal, and reporting.

And here’s what happens when you do…


Case Study: How Dr. Rachel Achieved True Dental Business Success

Let’s talk about Dr. Rachel, a GP out of Colorado.

Her practice was successful on the outside — new equipment, happy team, growing patient list.
But behind the scenes?

She was drowning in PPOs and stuck at $0 profit by the 15th of every month.

So she made the shift:

  • Launched a BoomCloud™ membership plan

  • Offered “first month free” to get traction

  • Promoted it to uninsured patients and through referral cards

  • Trained her team on value > volume

12 Months Later:

  • 520 active members

  • $19,000/month in MRR

  • Treatment acceptance up 39%

  • ✌️ Dropped 3 insurance contracts

  • ‍♀️ Actually took a vacation (for once)

Now she runs the practice. The practice doesn’t run her.

BoomCloud™ didn’t just give her a tool — it gave her a real business model.


7 Real Strategies to Build Dental Business Success Without PPOs

You don’t need insurance handcuffs to win in dentistry.
You need strategy, systems, and sass.

Here’s how to get it:

✅ Build a Membership Plan (obviously)

Use BoomCloud™ to launch it right. Branded, automated, badass.

Track MRR, ARR, and RPP Monthly

Know your numbers. They’ll tell you if your growth is real.

Promote Your Plan Like a Boss

  • Email blasts

  • Social media reels

  • In-office flyers

  • Treatment coordinators pitching it during every consult

‍⚕️ Train Your Team to Sell Value

If they don’t believe in the plan, patients won’t either.

Use Data to Optimize Your Pricing

BoomCloud™ reports show which plan types convert and retain better.

Automate Renewals and Payment Processing

Never chase a card again.

⭐ Build Loyalty → Reviews → Referrals

Membership patients are your ride-or-die community. Treat them like VIPs.


Sample MRR Revenue Model

Here’s a snapshot of what membership success looks like:

Members Monthly Fee MRR ARR
100 $35 $3,500 $42,000
300 $35 $10,500 $126,000
500 $40 $20,000 $240,000

Now multiply that with increased treatment acceptance.
Yeah — it adds up fast.


The Final Word: Don’t Be a PPO Prisoner

You didn’t become a dentist to be an insurance company’s errand boy.
You became a dentist to:

  • Help people

  • Build wealth

  • Create freedom

  • Own your schedule

  • Actually enjoy your life

Dental business success doesn’t come from volume.
It comes from value — and predictability.

So if you’re tired of the rollercoaster, jump off.

Start your membership program today with BoomCloud™

Build MRR, loyalty, and long-term success that actually lasts.


FAQs About Dental Business Success

How do I grow a successful dental business without PPOs?
Launch a membership plan. Focus on recurring revenue. Build loyalty. Drop low-paying insurance plans.

Why are membership plans better than new patient specials?
Because they create emotional and financial commitment. Members don’t shop around — they stay and pay.

What’s the average revenue from dental membership programs?
BoomCloud™ clients often earn $5K to $30K+/month in MRR and 2–4X treatment revenue from members.

Is BoomCloud™ hard to set up?
Nope. It’s plug-and-play. Their team helps you set it up, brand it, and launch it with marketing tools and templates.

Can I drop insurance right away?
Start by replacing the revenue first. As your MRR grows, your dependency on PPOs shrinks. Eventually — ✌️


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vision-membership-plan-ebook Creating a patient membership plan is the smartest strategy to implement in your practice. You will increase patient satisfaction & loyalty, Increase predictable recurring revenue & increase sales!

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Jordon Comstock

Author Bio

Jordon Comstock is the Founder & CEO of BoomCloud™, a software that allows practice, clinic & spa owners to build, manage and scale a membership program. This helps practice & clinic owners to create recurring revenue & improve loyalty via membership programs. Jordon is passionate about Music, Hawaii, Healthcare businesses like: dentistry, optometry, med spas and massage spas. Schedule a demo of BoomCloud™ and learn how membership programs can improve your business. Here are more dental books to improve your practice

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