Dental Practice Owner Strategies: How to Scale Without Losing Your Sanity

April 19, 2025
Topics: Dental
Written by: Jordon Comstock

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 If You’re a Dental Practice Owner and You’re Still Playing the PPO Game—You’re Playing to Lose

Listen up, dental warriors:
Being a great clinician is NOT enough.
Having a packed schedule doesn’t equal profit.
Taking every PPO under the sun? That’s not a strategy—it’s survival mode.

If you want to be a successful dental practice owner, you need to start thinking like a CEO—not just a service provider.

✅ You need systems.
✅ You need recurring revenue.
✅ You need loyalty—not just leads.

And yes—you need a membership plan powered by BoomCloud™ to glue it all together.

Let’s break down the top strategies that are helping modern dental practice owners dominate without burning out.


How Dr. Mandy Owens Went From Overworked to Oversubscribed

Dr. Owens used to run her practice like a hamster wheel:
❌ She was in the chair 6 days a week
❌ Chasing insurance reimbursements
❌ Fighting patient no-shows and low case acceptance

Then she flipped the model: ✅ Built a BoomCloud™ membership plan
✅ Dropped 2 PPOs
✅ Trained her team to enroll patients into monthly care
✅ Used SEO, PPC, and social ads to attract better-fit patients

One year later:

  • MRR = $34,000/month

  • ARR = $408,000/year

  • Case acceptance = 82%

  • Revenue per patient = 3.6X higher for members

  • Vacation days = 6 weeks/year (finally)

That’s what we call ownership with options.


Top Strategies Every Dental Practice Owner Should Be Using in 2024


✅ 1. Launch a Patient Membership Plan (The #1 Recurring Revenue Tool)

A dental membership plan isn’t just a “perk”—it’s a business model.

Sample Offer: “Smile Club – $35/month includes cleanings, exams, X-rays + 30% off treatment. No insurance needed.”

BoomCloud™ helps dental practice owners:

  • Build and price their membership plans

  • Automate billing

  • Track MRR, ARR, and revenue per member

  • Create multiple tiers (basic, perio, cosmetic)

Membership patients:

  • Spend 2X–4X more

  • Accept treatment faster

  • Are 3–5X more loyal

Start now at BoomCloudApps.com


✅ 2. Know Your Numbers—And Track Them Relentlessly

Being busy ≠ being profitable.
Smart dental practice owners track:

  • MRR = Monthly Recurring Revenue

  • ARR = Annual Recurring Revenue

  • Revenue Per Patient

  • Case Acceptance Rate

  • Retention Rate

  • Membership Growth Rate

Use BoomCloud™ to dashboard all your key metrics in one place.

If you don’t know your RPP, you’re flying blind.


✅ 3. Create a Front Desk That SELLS, Not Just Schedules

Your front desk isn’t “just admin”—they’re the revenue gatekeepers.

Train them to:

  • Sell your membership plan

  • Enroll patients at check-in/out

  • Handle treatment objections with monthly payment options

  • Follow up with leads via phone, email, and text

Bonus: Use BoomCloud™ to track who closes the most members (and reward them )


✅ 4. Market to the Uninsured (They’re Ready to Say YES)

Over 50% of U.S. adults have no dental insurance. That’s your blue ocean.

Ad Example: “No Insurance? No Problem. Join our Smile Club for $35/month and save 30% on dental care.”

Use SEO + Google PPC + Facebook/Instagram ads
Retarget site visitors with urgency offers: “Join today, get FREE whitening”

Use BoomCloud™ tracking codes to see what marketing channel is printing the most members.


✅ 5. Drop Bad PPOs and Reclaim Your Time

Run a PPO audit:

  • How much are you writing off monthly?

  • What’s the net revenue per visit?

  • What % of your patient base is on your 3 worst-paying plans?

Drop those first
Transition those patients to your membership plan
Use BoomCloud™ to send automated reminders + renewal links

Pro Tip: Set a goal to replace $10K/month in PPO revenue with MRR in 6 months


 You’re Not “Just a Dentist”—You’re the CEO

Dr. Owens didn’t just get a better website or prettier Instagram.
She redefined her role.

She: ✔️ Stepped out of the PPO race
✔️ Built a patient membership plan
✔️ Tracked performance like a CEO
✔️ Used BoomCloud™ to automate growth

Now she works smarter—not longer.


Final Thoughts: Be the Dental Practice Owner Who Builds Wealth, Not Burnout

If you’re a dental practice owner and you’re: ❌ Still PPO-dependent
❌ Chasing patients
❌ Not tracking MRR, ARR, or RPP

Then you’re not building a business—you’re just doing dentistry.

✅ Launch a membership plan
✅ Build recurring revenue
✅ Train your team
✅ Use data
✅ OWN your numbers

Want to grow profit and patient loyalty in one move?

Start now at BoomCloudApps.com

My Top Podcasts

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Learn tactics and strategies from practices that have built a million dollars in recurring revenue from their membership subscriptions alone!

Membership Plans For Optometrists

vision-membership-plan-ebook Creating a patient membership plan is the smartest strategy to implement in your practice. You will increase patient satisfaction & loyalty, Increase predictable recurring revenue & increase sales!

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Jordon Comstock

Author Bio

Jordon Comstock is the Founder & CEO of BoomCloud™, a software that allows practice, clinic & spa owners to build, manage and scale a membership program. This helps practice & clinic owners to create recurring revenue & improve loyalty via membership programs. Jordon is passionate about Music, Hawaii, Healthcare businesses like: dentistry, optometry, med spas and massage spas. Schedule a demo of BoomCloud™ and learn how membership programs can improve your business. Here are more dental books to improve your practice

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