If You’re Always Chasing New Patients, You’re Ignoring the Gold Sitting in Your Chairs
Let’s play this out: You’re spending $200+ to get one new patient
You’re booking them… once
Then they vanish into the dental marketing abyss, never to be seen again
Sound familiar?
Your problem isn’t new patients. It’s patient retention.
If you’ve been asking yourself how to improve patient retention, here’s the answer: ✅ Offer a real membership program
✅ Deliver consistent value
✅ Automate follow-ups
✅ Track loyalty like your revenue depends on it (because it does)
Let’s break it down—the Jordon Comstock way.
How Dr. Benson Turned One-Time Visitors Into Long-Term Patients
Dr. Benson had 85 new patients/month.
Production was up—but retention?
❌ Flat
❌ Unpredictable
❌ Leaking like a sieve
Then she launched a BoomCloud™ membership plan, ran follow-up campaigns, and taught her team to sell value, not price.
6 months later:
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Patient retention = 82%
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1,200+ active members
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MRR = $38,000/month
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ARR = $456,000
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Revenue per member = 4X PPO patients
She stopped the churn. And started stacking profit.
The 5-Part Strategy to Improve Patient Retention Starting Today
✅ Step 1: Create a Membership Plan Patients Never Want to Cancel
Retention isn’t about reminders—it’s about relationships.
Memberships create stickiness.
Example Plan: $35/month – includes cleanings, exams, X-rays, and 30% off treatment
With BoomCloud™, you can:
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Track renewals
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Send auto-reminders
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Offer premium tiers (cosmetic, perio, whitening)
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Link retention metrics to team incentives
People stay when they feel like they’re getting value every month.
✅ Step 2: Use Email & SMS Follow-Ups That Add Value
Post-Visit Sequence:
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Day 1: “Thanks for trusting us! Here’s what to expect next…”
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Day 3: Send an invite to your membership plan
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Day 7: Ask for feedback (Google Review + loyalty incentive)
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Monthly: Value-packed tips + member specials
Use BoomCloud™ integrations to automate follow-ups by membership tier.
✅ Step 3: Build a Retargeting Campaign That Keeps You Top-of-Mind
Patients forget. Retargeting reminds.
Retarget:
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Lapsed patients
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Inactive members
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Those who visited but didn’t sign up
Ad Example: “Your next cleaning is on the calendar, right? Join our Smile Club and never miss another visit.”
Facebook/Instagram + BoomCloud™ data = retention boost on autopilot.
✅ Step 4: Train Your Team to Sell VALUE, Not Insurance
Retention doesn’t happen by accident.
Your team needs to be fluent in: ✔️ Explaining your membership benefits
✔️ Reinforcing why YOUR office is the one to stick with
✔️ Booking re-care BEFORE the patient leaves
Pro tip: “Mrs. Smith, we’ve got your next cleaning set—and don’t forget, your membership covers it!”
BoomCloud™ lets you track team performance, conversions, and plan renewals.
✅ Step 5: Track the Metrics That Actually Tell the Story
Want to know if your retention strategy is working? Track this:
✅ MRR – Monthly Recurring Revenue
✅ ARR – Annual Recurring Revenue
✅ Retention Rate = Patients with 2+ visits/year
✅ Churn = Membership drop-offs/month
✅ Revenue per Patient (RPP)
BoomCloud™ gives you a dashboard that shows: ✔️ How many members are active
✔️ How many are renewing
✔️ Where you’re losing patients (so you can fix it)
Epiphany Bridge: From One-and-Done to Lifetime Loyalty
Dr. Benson didn’t chase more patients.
She focused on keeping the ones she had.
By: ✔️ Creating a membership that delivered value
✔️ Automating follow-up and engagement
✔️ Tracking retention like a KPI
✔️ Using BoomCloud™ as the engine
She created a dental practice patients LOVE coming back to.
Final Thoughts: Want to Improve Patient Retention? Focus on Loyalty, Not Luck
Stop guessing
Stop hoping patients return
Stop losing thousands in unbooked re-care
✅ Start building recurring relationships
✅ Start rewarding loyalty
✅ Start tracking retention and RPP
✅ Start using BoomCloud™ to run it like a subscription business
Ready to improve your patient retention AND your profit?
Start now at BoomCloudApps.com
