PPOs Are Eating Your Profit—Here’s How to Fire Them
its 2025, time to reduce dependence on PPOs!
If PPOs were an employee, you’d have fired them YEARS ago.
✅ They slash your fees
✅ Take weeks (or months) to pay
✅ Deny claims like it’s their full-time job
And yet, so many practices still rely on PPOs like they’re oxygen.
Reality check: You don’t need more PPOs.
You need more predictable revenue, more loyal patients, and more freedom.
✅ That’s what happens when you reduce dependence on PPOs and launch your own membership program.
Let’s break down exactly how to do it—using BoomCloud™, direct response marketing, and real-world numbers.
Story: How Dr. Morgan Fired Her 3 Worst PPOs and Doubled Her Revenue
Dr. Morgan had a bustling office—but a bank account that said otherwise.
She was writing off over $40,000/month in PPO discounts
She knew her fees were fair, but the contracts were strangling her margins.
Then she made a bold move:
✅ She created a membership plan with BoomCloud™
✅ Dropped her 3 lowest-paying PPOs
✅ Offered membership to every uninsured AND PPO patient
9 months later:
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1,200 members
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MRR = $38,000/month
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ARR = $456,000
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Revenue per patient = 4.1X higher for members vs. PPOs
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Team = Less stressed
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Dr. Morgan = Way richer
Step-by-Step Blueprint to Reduce Dependence on PPOs
Let’s break it down like a boss:
✅ 1. Launch a Membership Plan That Competes with Insurance (and Wins)
Example Offer:
“Join our Smile Club for $35/month: Cleanings, exams, X-rays + 30% off treatment. No deductibles. No claims. No B.S.”
Use BoomCloud™ to:
✔️ Create multiple membership tiers (basic, cosmetic, perio)
✔️ Automate billing and renewals
✔️ Track MRR, ARR, and revenue per patient
Why it works:
✔️ You get paid directly
✔️ Patients love it because it’s SIMPLE
✔️ Reduces your dependency on insurance-based revenue
Start here: BoomCloudApps.com
✅ 2. Identify and Cut the Worst PPOs First
Pull a 12-month report:
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Revenue per PPO
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Number of patients
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Write-offs per contract
FIRE the ones with the lowest return first.
Then offer EVERY one of those patients a better alternative: ✅ Your in-house membership plan.
Script for your front desk:
“Hey Jim, instead of losing coverage, you can join our Smile Club for $35/month. You’ll save 20–30% on treatment, and there are no claim headaches!”
✅ 3. Use Marketing to Attract Better, Cash-Friendly Patients
The best patients don’t ask, “Do you take my insurance?”
They ask, “Can I get in this week?”
Your marketing funnel should include:
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SEO-optimized landing pages for your membership plan
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Google PPC ads targeting “no insurance dentist [City]”
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Facebook/Instagram ads with a compelling offer
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Retargeting ads to re-engage site visitors
CTA Example: “Join our Smile Club – 2 cleanings, exams, X-rays + discounts for only $35/month!”
Use BoomCloud™ to track signups from every ad.
BoomCloudApps.com
✅ 4. Track the Right Metrics
❌ Stop focusing on new patient count and production.
✅ Start tracking these instead:
MRR – Monthly Recurring Revenue
= Members × Monthly Fee
Example: 900 members × $40 = $36,000/month
ARR – Annual Recurring Revenue
= MRR × 12
$36,000 × 12 = $432,000/year
RPP – Revenue Per Patient
= Total revenue ÷ number of active patients
BoomCloud™ users: $1,500–$2,000
PPO patients: $500–$800
Let BoomCloud™ track it for you BoomCloudApps.com + get featured on thepatientmarketplace.com & get more membership patients.
Your Practice, Your Rules
Dr. Morgan used to feel stuck in the PPO rat race.
Every new patient brought in $99 cleanings, denied claims, and tiny margins.
Then she launched her plan.
✅ Revenue grew
✅ Stress dropped
✅ Patients stuck around longer
✅ Her practice valuation soared
And now?
She’s building an empire—without insurance companies telling her how to run her business.
Final Thoughts: PPOs Aren’t Your Friends—Memberships Are
Want to stop feeling like you work for insurance companies?
Want more control, more profit, and more peace of mind?
Here’s what to do: ✅ Build a recurring revenue engine with a membership plan
✅ Cut the worst PPOs
✅ Attract better patients with smart marketing
✅ Track MRR, ARR, and RPP like a real business owner
BoomCloud™ helps you do all of that and more
Start now at BoomCloudApps.com
