Balloons and Free Pens Won’t Grow Your Practice—But THIS Will
Let’s face it: most “fun dental marketing” is fluff. – Fun Marketing Ideas for Dental Offices
You throw a pizza party in the break room and call it “team building.”
You post a photo of your staff wearing green wigs for St. Patrick’s Day… and get 4 likes (3 from your team).
You give out free toothbrushes and hope patients magically send referrals.
Reality check: Fun marketing is only “fun” if it gets RESULTS.
✅ Patients are more likely to return when they feel like part of something special.
✅ Membership patients spend 2X–4X more and refer more people.
✅ BoomCloud™ is helping dental practices scale in-house membership plans to $100K, $500K, and even $1M+ ARR.
If your “fun” isn’t connected to a membership-driven strategy, you’re just entertaining—not scaling.
In this guide, you’ll learn:
✅ Fun marketing ideas for dental offices that create loyal, high-spending patients.
✅ How to launch an in-house membership plan that becomes your best offer.
✅ How BoomCloud™ helps automate, scale, and grow recurring revenue.
Let’s go.
How One Dental Office Made Marketing Fun AND Profitable
Meet Dr. Kelsey James.
She was:
❌ Posting selfies and getting zero patient engagement.
❌ Running discounts that only attracted low-value price shoppers.
❌ Watching PPO write-offs destroy her margins every month.
Then, she made ONE STRATEGIC SHIFT—she launched a fun marketing calendar built around her in-house membership plan.
Fast forward 12 months:
She had more patients asking for memberships than PPOs.
Her team was excited to market (because it actually worked).
She hit $42,000/month in MRR and passed $500,000 ARR.
Now, her “fun marketing” isn’t just fun—it’s FUNDING her growth.
6 Fun Dental Marketing Ideas That Drive Revenue (Not Just Likes)
1. Launch a “Smile Club” Membership Program (Then Market the Heck Out of It)
RULE #1: Your membership plan is your most valuable marketing asset.
How to Start an In-House Membership Dental Plan:
✅ Offer $25–$50/month pricing for basic preventive care.
✅ Include cleanings, exams, X-rays & fluoride.
✅ Give 15–30% discounts on major treatments.
✅ Promote with a catchy name like “Smile Club” or “VIP Smiles Plan.”
Why This Works:
✔️ No insurance? No problem.
✔️ Predictable revenue = financial freedom.
✔️ MRR + ARR = scalable practice growth.
BoomCloud™ automates all of this for you. Check out BoomCloud™
2. March Madness Smile Bracket
How to Run It:
✅ Use smile makeovers (before/afters) as your “players.”
✅ Post matchups on Instagram Stories daily.
✅ Winner gets a free whitening.
Why This Works:
✔️ You get social media engagement.
✔️ Patients feel emotionally invested.
✔️ Use each post to plug your membership plan with a CTA:
“Our Smile Club Members get 30% off whitening—join today!”
3. Referral Madness Contest (Make March Referral Month)
Here’s the Funnel:
✅ Patient refers a friend → both get $50 credit.
✅ New patient joins the Smile Club → bonus entry into giveaway.
✅ Winner gets a prize (Apple Watch, free Invisalign consult, etc).
Why This Works:
✔️ Combines referrals + membership growth.
✔️ Every referral is a warm lead.
✔️ Turn patients into ambassadors for your brand.
Pro Tip: Use BoomCloud™ to track who refers who.
4. “We Miss You!” Reactivation Campaign
RULE #2: Old patients = untapped revenue.
Create a fun March reactivation campaign:
✅ “Spring Back to Your Smile” email campaign.
✅ Add a membership incentive:
“Rejoin the Smile Club & get your first cleaning FREE!”
Why This Works:
✔️ Re-engaged patients are cheaper than new leads.
✔️ Reactivation + membership = long-term retention.
✔️ Personalized emails convert 3X higher.
BoomCloud™ helps manage retention + revenue per patient. Check it out here
5. Smile Selfie Contest
How to Run It:
✅ Ask patients to snap a selfie at your office & tag you.
✅ Winner gets free whitening or a Sonicare toothbrush.
✅ Bonus entries if they mention the membership plan in their caption.
Why This Works:
✔️ Word-of-mouth with a social twist.
✔️ Boosts visibility without paid ads.
✔️ Patients do your marketing FOR you.
Use BoomCloud’s membership data to follow up with engaged users who haven’t signed up yet.
6. Instagram Live Q&A: “Ask the Dentist” Series
What to Talk About:
✅ “Do I really need a cleaning every 6 months?”
✅ “What’s a dental membership plan?”
✅ “How to avoid dental emergencies”
End with this CTA every time:
✅ “Want affordable, consistent care? Join our Smile Club for just $35/month!”
Why This Works:
✔️ Builds authority.
✔️ Makes you the local expert.
✔️ Promotes your plan to a warm audience.
Pro Tip: Upload Q&As to YouTube + embed them in your BoomCloud™ landing page.
Epiphany Bridge: How BoomCloud™ Helped Dr. James Build a $1M Membership Program
Dr. James was tired of the PPO hamster wheel.
What He Did:
✔️ Built a three-tier membership plan with BoomCloud™.
✔️ Used referral contests, Q&As, and giveaways to promote it.
✔️ Retargeted old patients with “We Miss You” membership offers.
Results in 12 Months:
2,200 members
MRR = $83,000/month
ARR = Over $1,000,000
Now he gets paid like a Netflix subscription—every single month.
Ready to join the membership millionaire club? Click here
Final Thoughts: Fun Marketing Ideas for Dental Offices
The biggest mistake dental offices make? Confusing “cute” marketing with profitable marketing.
Step 1: Build a membership plan your patients actually want.
Step 2: Create a fun, monthly marketing calendar around it.
Step 3: Use BoomCloud™ to automate everything & scale revenue.
✅ Fun? Yes.
✅ Profitable? Absolutely.
✅ Predictable recurring revenue? Game-changer.
Ready to build a fun AND profitable practice? Start with BoomCloud™
