Best States for Dentists: Where to Build, Scale & Bank More Cash

February 22, 2025
Topics: Dental
Written by: Jordon Comstock

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So, you’re a dentist (or about to be one), and you’re trying to figure out where to plant your flag and build an empire.

Smart move.

Because let’s be real—not all states are created equal when it comes to running a profitable dental practice. Some states are dental gold mines with low competition and high reimbursement rates, while others are so saturated that opening a new practice is like trying to sell ice in Antarctica.

You want a state where you can:
✔️ Make bank (high salaries, low overhead)
✔️ Attract patients easily (low competition, high demand)
✔️ Scale without relying on PPOs (because PPOs suck)

And most importantly… a place where you can build predictable recurring revenue with a membership plan.

Let’s break it all down.


The Best States for Dentists (Where You’ll Thrive, Not Just Survive)

The American Dental Association (ADA) and Bureau of Labor Statistics (BLS) give us some solid data on where dentists earn the most and face the least competition.

Top 5 States for Dentists

1️⃣ Texas – The Land of Low Taxes & Big Growth

Why It’s Great:
✔️ No state income tax (more money in your pocket)
✔️ Booming population growth (more patients = more revenue)
✔️ Affordable real estate (lower overhead = higher profits)

Pro Tip: Launch a membership plan for families—parents love predictable dental costs.


2️⃣ Utah – A Hidden Dental Goldmine

Why It’s Great:
✔️ Low cost of living (keep more of what you make)
✔️ One of the fastest-growing states in the U.S. (lots of new patients)
✔️ High percentage of families (perfect for a membership program)

Pro Tip: Market a “Family Dental Membership Plan” to tap into Utah’s high family population.


3️⃣ North Dakota – High Salaries, Low Competition

Why It’s Great:
✔️ Dentists here make over $200K+ per year (low competition = higher fees)
✔️ Fewer dentists per capita (you won’t be fighting for patients)
✔️ Low cost of running a practice

Pro Tip: Since many people don’t have dental insurance in North Dakota, a membership plan is a game-changer.


4️⃣ Idaho – Low Overhead, High Demand

Why It’s Great:
✔️ Booming population (tons of new patients moving in)
✔️ Lower cost of rent and equipment compared to bigger states
✔️ Growing demand for cosmetic and family dentistry

Pro Tip: Run Facebook Ads targeting new movers in Idaho and offer them a discounted membership plan for their first year.


5️⃣ Tennessee – Affordable & Patient-Friendly

Why It’s Great:
✔️ Low cost of doing business
✔️ High dental demand (people actually go to the dentist here)
✔️ No state income tax (huge win for business owners)

Pro Tip: Use Google Ads to target “affordable dental care in Tennessee”—then funnel those patients into a membership plan instead of PPO insurance.


The Worst States for Dentists (Where You’ll Struggle & Stress)

California & New York – Overcrowded & Overpriced
Too many dentists = crazy competition
❌ High taxes + expensive rent = low profits
❌ PPO-dominated markets = terrible reimbursements

If you must practice in CA or NY… you NEED a membership program to survive.


The Secret Weapon: A Membership Plan for Predictable Revenue

Want financial freedom instead of relying on insurance companies and seasonal patient flow?

You need a dental membership plan.

Why?

Membership patients spend 2X to 4X more than regular patients.
MRR (Monthly Recurring Revenue) gives you financial stability.
ARR (Annual Recurring Revenue) means predictable long-term income.

Example:

  • 500 members paying $35/month = $17,500/month in recurring revenue
  • That’s $210,000/year in predictable income—without dealing with insurance headaches!

BoomCloud makes it easy to set up & scale a membership plan.
Check out BoomCloud here


Case Study: How Dr. Carter 3X’d Revenue in a PPO-Dominated State

Dr. Carter was stuck in a saturated market (California), getting crushed by low PPO reimbursements.

The Problem:

❌ 80% of patients were PPO-driven
❌ Low treatment acceptance rates
❌ No predictable revenue

The Solution:

Launched a membership plan with BoomCloud
Marketed it through Facebook & Google Ads
Trained staff to promote it

The Results (12 Months Later):

✔️ 400+ members paying $40/month = $16,000/month in MRR
✔️ Increased case acceptance by 3X
✔️ Dropped 2 major PPOs

Now, he’s making money on autopilot—even when he’s on vacation.

Want the same results? Get started with BoomCloud.


How to Scale Your Practice in the Best States for Dentists

1️⃣ Set Up a Membership Program

Stop relying on PPOsbuild predictable, recurring revenue instead.

Pro Tip: Offer multiple membership tiers (ex: Basic, Family, Premium).


2️⃣ Run Google & Facebook Ads

Want more high-value patients? Use ads to target people searching for:
✔️ “No insurance dentist near me”
✔️ “Affordable dental care”
✔️ “Best family dentist in [your state]”

Pro Tip: Funnel ad leads into your membership program.


3️⃣ Optimize Revenue Per Patient

The best way to grow isn’t more patients—it’s higher revenue per patient.

✔️ Offer in-house financing for big cases
✔️ Use digital payments & automatic renewals
✔️ Train your team to upsell treatments


Final Thoughts: Go Where the Money Is

If you’re looking for the best states for dentists, choose a low-competition, high-profit area where you can scale fast.

Want predictable income? Build a membership plan.
Want to break free from PPOs? Focus on MRR & ARR.
Want financial freedom? Check out BoomCloud.

Wherever you practice—grow smart, market well, and don’t let PPOs steal your profits.

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vision-membership-plan-ebook Creating a patient membership plan is the smartest strategy to implement in your practice. You will increase patient satisfaction & loyalty, Increase predictable recurring revenue & increase sales!

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Jordon Comstock

Author Bio

Jordon Comstock is the Founder & CEO of BoomCloud™, a software that allows practice, clinic & spa owners to build, manage and scale a membership program. This helps practice & clinic owners to create recurring revenue & improve loyalty via membership programs. Jordon is passionate about Music, Hawaii, Healthcare businesses like: dentistry, optometry, med spas and massage spas. Schedule a demo of BoomCloud™ and learn how membership programs can improve your business. Here are more dental books to improve your practice

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