How to Get More Patients, More Recurring Revenue & Stop Playing the PPO Game!
Let’s Talk About Marketing Your Dental Office (Without Wasting Money on Stuff That Doesn’t Work)
So you want to grow your dental practice? Awesome.
But here’s the problem…
Most dental marketing strategies suck.
Dentists either:
❌ Dump thousands into generic PPC ads with no strategy.
❌ Post boring “Happy National Tooth Fairy Day” content on social media.
❌ Rely on insurance patients who drop them the second their plan changes.
That’s NOT how you build a thriving, profitable practice.
The best way to market your dental office? A combination of:
SEO (so you show up first on Google when patients search for a dentist).
PPC & Retargeting Ads (to drive high-intent leads).
Social Media & Content Marketing (to build trust).
Membership Plans (to create predictable recurring revenue & increase case acceptance).
Today, we’re covering exactly how to do all of this + a case study of how one dentist scaled to $20K in MRR (Monthly Recurring Revenue) with BoomCloud.
Let’s go.
Step 1: SEO – The Long-Term Marketing Play That Pays Off Big Time
Want to show up on Google when people search “dentist near me”? Then you need to invest in SEO (Search Engine Optimization).
How to Rank Your Dental Office on Google
✔️ Google My Business Optimization – Fill out EVERY detail on your Google Business Profile. Add photos, hours, and a solid description.
✔️ Get More Google Reviews – More 5-star reviews = higher rankings.
✔️ Create Local Content – Blog about dental topics people in your area care about. Example: “Best Cosmetic Dentist in [Your City].”
✔️ Optimize for Keywords – Make sure your website is targeting terms like “best dentist in [your city]” or “emergency dentist near me.”
Pro Tip: Get 20+ Google reviews ASAP. It’s the easiest way to rank higher.
Step 2: PPC & Retargeting – The Fastest Way to Get New Patients
SEO takes time. If you want immediate patient leads, Google Ads & Retargeting are the way to go.
How to Run PPC Ads for Your Dental Office
✅ Target High-Intent Searches – “Emergency dentist near me” converts way better than “teeth whitening.”
✅ Use Negative Keywords – Block useless searches like “free dentist” or “dental assistant jobs.”
✅ Include a Strong Offer – “$99 New Patient Exam & X-Rays” works way better than “Book Now.”
Pro Tip: Track calls from Google Ads so you know which keywords ACTUALLY bring in new patients.
How to Use Retargeting to Bring Back Lost Leads
Fact: 96% of people who visit your website WON’T book an appointment on their first visit.
That’s why you need Retargeting Ads to follow them around until they book.
Retargeting Ad Example: “Still thinking about getting your teeth whitened? Book now & get $50 off!”
Retargeting Ad Example: “We saw you checking out our membership plan! Join today & get a FREE month!”
Pro Tip: Set up a Facebook Pixel on your website so you can retarget visitors with ads.
Step 3: Social Media & Content Marketing That Actually Works
Let’s be real—most dental social media marketing is boring as hell.
“Happy National Toothache Day!” (No one cares.)
Stock photos of smiling people. (Looks fake.)
A random post asking people to book an appointment. (Zero engagement.)
Instead, create content that actually grabs attention & builds trust.
Best Types of Social Media Posts for Dentists
Short-Form Video (TikTok & Reels): Show behind-the-scenes content, patient transformations, and fun Q&A sessions.
Before & After Photos: Post real patient results (with their permission).
Patient Testimonials: Get video reviews from happy patients.
Educational Posts: “Did You Know?” facts about oral health, but make them entertaining.
Pro Tip: Go LIVE once a week on Facebook & Instagram—live content gets 6X more engagement.
Step 4: The Secret Weapon – Membership Plans for Predictable Revenue
Here’s the BIGGEST problem with most dental marketing strategies:
They focus ONLY on getting new patients… instead of maximizing the revenue from existing ones.
Why a Membership Plan is the Best Marketing Strategy for Your Dental Office
✅ Creates predictable revenue (MRR & ARR).
✅ Increases patient retention.
✅ Boosts case acceptance (members spend 2X-4X more on treatment).
✅ Eliminates the need for PPOs & insurance drama.
Example Membership Plan Offer:
$35/month – Includes cleanings, exams, X-rays & 20% off all treatments.
$50/month – Adds free whitening + emergency visits.
$75/month – VIP plan with 30% off cosmetic treatments.
Pro Tip: Promote your membership plan EVERYWHERE—on your website, in social media posts, and in email campaigns.
Want to launch a membership plan today? Check out BoomCloudApps.com.
Step 5: Case Study – How One Dentist Scaled to $20K in MRR Using BoomCloud
Dr. Mike was sick of dealing with insurance headaches & low PPO reimbursements.
So, he launched a membership program using BoomCloud and promoted it using:
✅ Social Media Posts – Fun, engaging posts explaining the benefits.
✅ Retargeting Ads – “Join our membership plan & get free whitening for life!”
✅ Referral Incentives – “Refer a friend & get 1 FREE month of membership.”
The Results After 12 Months:
600 members paying $35/month = $21,000/month in predictable revenue.
ARR (Annual Recurring Revenue): $252,000.
Membership patients spent 3X more on cosmetic & restorative treatments.
Want these results? Visit BoomCloudApps.com and start your membership program today!
Final Thoughts: The Ultimate Dental Marketing Game Plan
Here’s how to explode your dental office growth in 2024:
✅ SEO: Get your practice ranking on Google for long-term patient growth.
✅ PPC & Retargeting: Use Google Ads & follow-up ads to convert more leads.
✅ Social Media & Content: Post engaging content that builds trust & authority.
✅ Membership Plans: Build recurring revenue & patient loyalty (MRR & ARR).
Stop wasting money on bad marketing. Get predictable revenue with a membership plan.
Ready to scale your practice? Visit BoomCloudApps.com and start today!
