Let’s get right into Social Media Marketing for Dentists!
(Or: How to Stop Chasing PPOs and Start Printing Money with Social Media!)
Let’s Get Real About Social Media for Dentists
Dentists have a love-hate relationship with social media. You KNOW you should be using it to grow your practice, but between managing patients, dealing with insurance companies, and figuring out why your hygienist is ghosting you today… who has the time?!
But here’s the deal: If you’re not using social media to market your dental membership program, you’re missing out on the easiest, most profitable way to scale your practice.
Patients are on their phones 24/7—scrolling through Instagram, watching TikToks, and ignoring calls from their insurance company (just like you do). Your job? Make sure YOUR practice shows up in their feed with an irresistible offer they can’t say no to.
Today, we’re going to cover:
✅ How to use organic & paid social media to grow a membership program
✅ How to use Dan Kennedy’s 10 Direct Response Rules for dental marketing
✅ How one practice used BoomCloud to add $20K+ in monthly recurring revenue (MRR)
✅ Why membership patients spend 2X to 4X more than non-members
✅ How to drive more patients to your membership plan using retargeting ads
This ain’t your average “post a happy patient photo and hope for the best” article. Let’s build a patient-attracting, revenue-generating machine.
Step 1: Why Social Media Marketing is a GOLDMINE for Dentists
If you think social media marketing is just for influencers selling teeth-whitening kits, think again.
78% of consumers say a brand’s social media influences their purchasing decisions.
63% of patients will choose one provider over another because of a strong online presence.
Dental practices that use social media ads grow 2X faster than those that don’t.
Now, let’s break down the right way to use social media to attract patients and grow your membership program.
Step 2: Use Dan Kennedy’s 10 Rules for Direct Response Marketing
Dan Kennedy, marketing legend and master of “Magnetic Marketing,” had 10 unbreakable rules for direct response advertising. If you want social media ads that actually drive patients to your membership plan, these are non-negotiable.
1. There Must Be an Offer or Proposition
Bad Example: “Hey, we’re a great dental office! Come see us.” ❌
Good Example: “Join our membership plan and get free whitening for life!” ✅
Action Step: Create a compelling offer that makes people say, “Holy crap, I need this NOW.”
2. There Must Be a Reason to Act NOW
People are procrastinators. If you don’t give them urgency, they’ll keep scrolling.
Use scarcity & urgency:
✅ “Join in the next 48 hours and get 2 FREE months!”
✅ “Only 20 membership spots left at this price!”
Action Step: Use countdown timers & limited-time bonuses in your ads.
3. Clear Instructions on What to Do Next
People are lazy (yes, even your favorite patients). If your ad doesn’t tell them EXACTLY what to do, they won’t do anything.
“Call us to learn more.” (Uhhh, no thanks?)
“Click the link, sign up in 60 seconds, and start saving on your dental care today!”
Action Step: Use one clear CTA (Call-to-Action) in every post & ad.
4. The Offer Must Be Measurable & Trackable
If you’re not tracking your social media marketing results, you’re wasting money.
Track ad performance using Meta (Facebook/Instagram) Ads Manager.
Use UTM codes to track where sign-ups are coming from.
Retarget visitors who checked out your membership page but didn’t sign up!
Action Step: Install a Facebook Pixel on your website to retarget visitors with ads.
Step 3: Use Organic Social Media to Promote Your Membership Plan
1. Instagram Reels & TikTok = Free Exposure
Show real patients (with their permission) talking about how the membership plan saved them money.
Post behind-the-scenes clips of your team having fun to build trust.
Do a Q&A video answering common membership questions.
Pro Tip: The algorithm LOVES short-form videos. Post 3-5 times per week to increase visibility.
2. Facebook Groups & Local Community Pages
Join local Facebook groups and answer dental-related questions.
Post patient success stories in neighborhood forums.
Engage in the comments when people ask for dentist recommendations.
Action Step: Start a “VIP Smiles Club” Facebook Group for your membership patients.
3. Instagram & TikTok Giveaways
Run monthly giveaways to promote your membership plan.
“Tag 3 friends for a chance to win a free whitening treatment!”
“Share this post and be entered to win 6 months FREE in our membership plan!”
Action Step: Turn followers into members by giving them incentives to join.
Step 4: Use Paid Social Media Ads to Scale Your Membership Program
You’ve mastered organic social, now it’s time to PUT MONEY BEHIND IT and scale with ads.
1. Facebook & Instagram Retargeting Ads
Ever look at a product online, then see it everywhere? That’s retargeting. And it works.
Ad Idea: “You checked out our membership plan but didn’t sign up! Join today and get a free fluoride treatment!”
Action Step: Install a Facebook Pixel on your website and run retargeting ads.
2. LinkedIn Ads for Corporate Memberships
Target HR professionals at local businesses and offer group dental memberships for their employees.
Action Step: Run a LinkedIn campaign offering discounted rates for companies.
3. TikTok Ads (Yes, They Work for Dentists!)
✅ Target local users with short, engaging videos.
✅ Use humor & storytelling to grab attention.
✅ Run “explainer” ads that break down the cost-saving benefits of a membership plan.
Action Step: Start with $10/day and test different TikTok ad styles.
Case Study: How One Practice Used BoomCloud to Add $20K MRR
Dr. Mark Roberts was tired of insurance headaches.
He switched to BoomCloud to build his membership program.
In 12 months, he had 600+ members paying $35/month.
That’s $21,000/month in recurring revenue (MRR) BEFORE treatment sales!
His ARR (Annual Recurring Revenue) hit $250K+, giving him financial freedom.
Check out BoomCloudApps.com to scale your membership program today!
Final Thoughts: Stop Chasing PPOs & Start Printing Recurring Revenue
Social media is the easiest, fastest way to grow your membership plan.
✅ Use direct response marketing principles.
✅ Leverage organic & paid social media.
✅ Retarget visitors & track results.
✅ Turn membership patients into HIGH-SPENDING, LOYAL advocates.
Ready to scale? Visit BoomCloudApps.com and start growing today!
