1. Back-to-School Dental Specials (For Kids AND Parents!)
Best Dental Marketing Ideas for September – September is all about kids going back to school—so why not run a promotion around it?
Promo Ideas:
Free Cleanings for Kids (with a paid adult cleaning).
Discounted Whitening (so parents can have fresh smiles at school pickup).
Referral Contest – The patient who refers the most new families in September wins a free Sonicare toothbrush.
Pro Tip: Promote these specials through social media ads, email blasts, and retargeting ads on Facebook.
2. Reactivate Dormant Patients with a “Use It or Lose It” Campaign
A shocking 48% of dental patients don’t realize their insurance benefits reset in January. Your job? Remind them.
Marketing Ideas:
✅ Email & Text Campaign – “Don’t Let Your Benefits Expire—Book Your Checkup NOW!”
✅ Facebook & Instagram Ads – Retarget past website visitors with an ad reminding them to use their benefits before they disappear.
✅ Google Ads for ‘Dentist Near Me’ – Capture last-minute bookers searching for “dentist accepting new patients”.
3. Launch or Promote Your Membership Program (Bye-Bye PPOs!)
Tired of PPO write-offs eating into your revenue? September is the perfect time to promote a patient membership program through BoomCloud™.
Why Membership Programs Work:
Predictable Recurring Revenue (MRR) – Know exactly how much revenue is coming in every month.
Loyal Patients Who Stick Around – Members feel invested in your practice and spend 2X to 4X more than PPO patients.
Less Insurance Drama – No claims, no denials, no waiting periods—just direct payments from patients to your practice.
Membership Plan Example:
$30/month → 2 cleanings per year, exams, X-rays, 20% off all other treatments.
Case Study: How BoomCloud™ Transformed a Practice’s Revenue
Practice Name: Smiles Dental Group
Location: Phoenix, AZ
The Problem:
- PPO write-offs were slashing revenue by 40%.
- Too many one-and-done patients, leading to low retention rates.
The Solution:
They launched a BoomCloud™ membership program and promoted it with Facebook ads, email campaigns, and in-office signage.
The Results After 12 Months:
| Metric | Before BoomCloud™ | After BoomCloud™ |
|---|---|---|
| Active Members | 100 | 1,100 |
| MRR | $3,000 | $33,000 |
| ARR | $36,000 | $396,000 |
| Patient Spend | $800/year | $2,500/year |
Boom. Membership patients spent 3X more than PPO patients while providing consistent, recurring revenue for the practice.
4. Run a Fall-Themed Social Media Contest
Engage your audience with a fun, shareable contest that promotes your services.
Contest Ideas:
Best Halloween Smile – Patients submit before-and-after photos of their teeth-whitening results.
Fall Referral Challenge – Every patient who refers a friend gets entered to win a $250 Visa gift card.
Selfie Challenge – Patients take a selfie with your staff after their appointment and tag your practice.
Pro Tip: Offer bonus entries to members of your BoomCloud™ membership program to incentivize sign-ups.
5. Use Google Ads to Capture “Emergency Dental” Searches
Fall sports = more dental injuries (hello, chipped teeth and knocked-out fillings).
Google Ad Strategy for Emergency Appointments:
✔ Bid on Keywords Like:
- “Emergency dentist near me.”
- “Broken tooth repair today.”
✔ Target Ads by Location so you show up for nearby patients.
✔ Create a Simple Landing Page with a “Call Now” button.
Pro Tip: Add a Google Ads retargeting campaign so that anyone who clicks but doesn’t book sees your ads again.
Final Thoughts: Best Dental Marketing Ideas for September
September is not the month to sit back and wait. Patients are getting back into routines, insurance benefits are expiring soon, and people are ready to invest in their smiles.
Key Takeaways:
✅ Run Back-to-School Specials – Target families booking dental checkups.
✅ Remind Patients to Use Insurance Benefits – Email, text, and ad campaigns work best.
✅ Launch a Membership Program – Use BoomCloud™ to create recurring revenue.
✅ Leverage Social Media Contests – Engage your audience and get free word-of-mouth marketing.
✅ Use Google Ads to Capture Emergency Cases – Fall sports = broken teeth. Be ready.
Ready to take your practice to the next level?
Schedule a Demo with BoomCloud™ and start building predictable, recurring revenue today!
Now, go out there and make September your most profitable month yet!
