Every dental practice dreams of a packed appointment book filled with new patients eager to improve their smiles. But the question remains: how do you get more new dental patients? The answer lies in a mix of strategic marketing, excellent patient experience, and tools like BoomCloud™ that drive loyalty and referrals.
Here are 10 powerful strategies to attract new patients and keep them coming back.
1. Optimize Your Website for Local SEO
When patients search for “dentist near me,” you want to be at the top of the list.
Tips for Better Local SEO:
- Include your city and neighborhood in website headings and meta descriptions.
- Optimize your Google Business Profile with updated hours, services, and photos.
- Use patient reviews to boost credibility and search rankings.
2. Launch a Patient Membership Program
Membership plans are a game-changer for attracting uninsured patients.
Why Membership Plans Work:
- They offer affordable care, making treatments accessible.
- Members are more loyal and spend 4x more than non-members.
- Predictable monthly revenue stabilizes your finances.
Example:
BoomCloud™ helps practices create and manage patient membership plans, offering tools to automate billing and track growth.
3. Invest in Digital Advertising
Targeted ads on platforms like Google and Facebook are an excellent way to attract new patients.
What to Include in Your Ads:
- Eye-catching visuals of your office or happy patients.
- Offers like free consultations or teeth whitening.
- A strong call-to-action (CTA) like “Book Your First Appointment Today!”
4. Create a Referral Program
Word-of-mouth referrals are gold for dental practices.
How to Encourage Referrals:
- Offer incentives, such as gift cards or service discounts, for patients who refer friends.
- Use BoomCloud™ to integrate referral rewards with your membership program.
5. Enhance Your Online Reviews
Patients often check reviews before choosing a dentist.
Best Practices for Reviews:
- Politely ask happy patients to leave a review on Google or Yelp.
- Respond to reviews (both positive and negative) with gratitude and professionalism.
- Display your best testimonials prominently on your website.
6. Engage on Social Media
A vibrant social media presence keeps your practice top of mind for potential patients.
What to Post:
- Educational content like oral hygiene tips.
- Patient success stories (with permission).
- Promotions for new patient specials or membership plans.
7. Host Community Events
Participating in or sponsoring local events builds trust and visibility.
Ideas for Engagement:
- Offer free dental check-ups at health fairs.
- Partner with schools to provide oral health education.
- Use BoomCloud™ to promote special membership offers during events.
8. Focus on Patient Experience
A great first impression turns new patients into loyal ones.
Best Practices:
- Reduce wait times with efficient scheduling.
- Train staff to provide warm, empathetic care.
- Use technology like online scheduling and reminders to simplify the patient journey.
9. Use Retargeting Ads
Capture the attention of potential patients who visited your website but didn’t book an appointment.
How Retargeting Works:
- Show tailored ads to people who have interacted with your site or social media.
- Offer incentives like free consultations or discounted cleanings.
10. Partner with Local Businesses
Build relationships with nearby businesses to extend your reach.
How to Collaborate:
- Offer exclusive discounts to employees of local companies.
- Create co-branded events or promotions.
- Distribute marketing materials like flyers or postcards in nearby offices.
Case Study: How 7 to 7 Dental Gained 2,000+ New Patients
The Challenge:
7 to 7 Dental wanted to attract uninsured patients while stabilizing revenue.
The Solution:
They launched a patient membership program using BoomCloud™ and promoted it through local SEO, targeted ads, and referral incentives.
Results:
- Membership Growth: 2,000+ active members.
- MRR: $85,000/month in recurring revenue.
- New Patient Growth: Membership patients referred an average of 2 additional patients each.
FAQs
Why should I use BoomCloud™ for a membership program?
BoomCloud™ automates membership management, making it easy to track recurring revenue, sign-ups, and patient retention.
How do I stand out from competing dental practices?
Focus on a stellar patient experience, affordable care options like membership plans, and engaging online marketing.
Is digital advertising expensive?
Platforms like Google Ads and Facebook allow you to set budgets, so you can start small and scale up as you see results.
Final Thoughts: Attract More Dental Patients Today
Getting more new dental patients requires a multi-faceted approach that blends digital marketing, in-office excellence, and patient loyalty programs. Tools like BoomCloud™ make it easy to implement strategies that attract and retain patients.
Ready to Grow Your Practice?
Schedule a free demo with BoomCloud™ and discover how a membership program can transform your dental practice.
