The traditional dental business model is getting a makeover—and subscription dentistry is leading the charge. Practices are ditching PPOs, skyrocketing patient loyalty, and building sustainable recurring revenue by offering membership plans.
If you’re ready to level up your dental business model, this guide will show you how to launch and scale a membership plan using BoomCloud™. We’ll also explore the qualities that make subscription-based practices wildly successful.
What Is Subscription Dentistry?
Subscription dentistry is a model where patients pay a recurring fee—monthly or annually—for access to a set of services and discounts. Think Netflix, but for oral health.
Key Features:
- Affordable, predictable payments for patients.
- Increased patient retention and loyalty for practices.
- Recurring revenue streams, aka your financial safety net.
Why Transition to a Subscription Dental Business Model?
The subscription model offers benefits for both your practice and your patients:
For Practices:
- Steady Revenue: Build Monthly Recurring Revenue (MRR).
- Higher Valuation: Recurring income makes your practice more attractive to buyers.
- Less PPO Dependence: Escape the claws of PPO contracts and their razor-thin margins.
For Patients:
- Affordability: Patients get access to care without dealing with insurance red tape.
- Convenience: No surprise bills, just straightforward benefits.
- Loyalty: A sense of ownership keeps patients coming back.
How to Launch a Patient Membership Plan
Launching a membership plan may sound daunting, but it’s easy with the right tools and strategy.
1. Define Your Ideal Patient Profile (ICP)
Before creating your plan, identify the patients you want to attract.
Questions to Consider:
- Are you targeting uninsured families?
- Do you want to retain older patients needing restorative work?
- Are you looking to replace PPO patients with loyal members?
Pro Tip: BoomCloud™ allows you to customize membership plans for specific patient demographics.
2. Create Your Membership Plans
A successful membership plan is clear, valuable, and easy to understand.
Common Plan Types:
- Individual Plan: Basic preventive care.
- Family Plan: Discounts for multiple members.
- Senior Plan: Focused on restorative and maintenance needs.
3. Automate Membership Management
Manual tracking is a nightmare. Automate everything—from billing to renewals—with BoomCloud™.
Features You’ll Love:
- Automated billing and reminders.
- Usage tracking to monitor patient benefits.
- Instant analytics on MRR and ARR.
4. Train Your Team
Your staff needs to champion the membership program for it to succeed.
Training Tips:
- Teach them to pitch the plan to patients.
- Role-play scenarios for patient objections.
- Ensure everyone understands how BoomCloud™ works.
5. Market Your Membership Plan
Get the word out to your community and existing patients.
Marketing Ideas:
- Digital Marketing: Highlight the plan on your website and run social media ads.
- Direct Mail: Use services like MVP Mailhouse to send targeted postcards.
- Referral Programs: Incentivize existing patients to bring in friends and family.
Scaling Your Membership Plan
Once your plan is live, it’s time to scale.
1. Monitor Your Metrics
Track the performance of your membership program using BoomCloud™.
Important Metrics:
- Active Members: How many patients are enrolled?
- MRR: Are you building predictable income?
- Churn Rate: Are patients renewing their memberships?
2. Optimize and Expand Plans
Analyze what’s working and tweak what isn’t. Add new plans as needed to target different demographics.
3. Offer Exceptional Patient Experience
Your membership program’s success hinges on happy patients.
Best Practices:
- Create a welcoming office environment.
- Offer priority scheduling for members.
- Provide exclusive member perks like free whitening or discounts on elective treatments.
Qualities of Successful Membership Practices
1. Consistent Branding
From your website to patient handouts, your membership program should have a cohesive message.
2. Proactive Communication
Successful practices send renewal reminders, birthday discounts, and educational content to keep members engaged.
3. Patient-Centric Culture
The most successful practices focus on patient needs, providing clear value through their membership plans.
Case Study: How 7 to 7 Dental Scaled Their Membership Plan
Challenge:
Struggling to reduce PPO reliance and grow revenue predictably.
Solution:
Implemented a membership program with BoomCloud™.
Results:
- Active Members: 2,200 patients.
- MRR: $85,000.
- ARR: Over $1 million.
- Patient Loyalty: Higher retention and case acceptance rates.
BoomCloud™ made it easy to manage memberships, track recurring revenue, and integrate the program with their marketing efforts.
FAQs
Why is a membership plan the best dental business model?
It provides predictable income, fosters patient loyalty, and reduces PPO dependency, making your practice more sustainable and valuable.
How does BoomCloud™ support subscription dentistry?
BoomCloud™ automates enrollment, billing, and usage tracking while providing real-time analytics to help you scale your membership program.
What’s the fastest way to market a membership plan?
Digital ads, email campaigns, and direct mail are highly effective for spreading the word.
Final Call to Action: Build Your Subscription Dental Business with BoomCloud™
Ready to transform your dental business model with subscription dentistry? Start by launching a membership plan with BoomCloud™.
Automate your operations, grow recurring revenue, and give your patients the care they deserve—all while boosting your practice’s value.
Click HERE to schedule your free demo today!
Inbound Links:
- How to Scale Membership Plans for Dentists
- PPO Loss Calculator
- The DSO Business Model that is Breaking the Mold
Outbound Links:
