Imagine walking into a dental office that feels more like a spa than a clinic. You’re greeted by name, there’s no insurance drama, and your treatments are bundled into an easy-to-understand membership plan. Welcome to the world of concierge dentistry, where exceptional care meets smart business.
In this article, we’ll break down the basics of a membership-style dental practice, share examples of plans, and dive into how 7 to 7 Dental scaled their membership plan to $1 million in ARR with the help of BoomCloud™. Ready to revolutionize your practice? Let’s go!
What Is Concierge Dentistry?
Concierge dentistry puts the patient experience front and center, offering personalized care without the red tape of insurance. The cornerstone of this model is a membership program that simplifies pricing and builds patient loyalty.
What Is a Membership Program?
A membership program replaces traditional insurance with a direct, affordable relationship between your practice and your patients.
Example Membership Plans:
- Basic Plan: $30/month for two cleanings, exams, and X-rays annually.
- Premium Plan: $60/month for routine care plus discounts on crowns, implants, and cosmetic treatments.
- Family Plan: $100/month for two adults and two children, covering preventive care and discounted add-ons.
Benefits of Concierge Dentistry
For Patients:
- No Insurance Hassles: Say goodbye to waiting periods and claim denials.
- Affordable Care: Predictable monthly costs and discounts on major procedures.
- VIP Treatment: Patients feel valued and cared for like never before.
For Practices:
- Predictable Revenue: Monthly Recurring Revenue (MRR) ensures financial stability.
- Higher Case Acceptance: Patients are more likely to say yes to treatment with clear pricing.
- Loyal Patients: Memberships foster long-term relationships and referrals.
For Team Members:
- Less Administrative Stress: No chasing insurance claims or juggling paperwork.
- Focus on Care: Staff can prioritize patient experience over billing headaches.
- Higher Morale: A happy team creates a better work environment and patient experience.
Case Study: 7 to 7 Dental’s $1M Membership Plan Success
Justin Koch and the team at 7 to 7 Dental cracked the code on scaling a membership plan to over $1 million in ARR. Here’s how they did it with BoomCloud™.
Step 1: Build a Patient Membership Program
Justin tailored the program to their Ideal Customer Profile (ICP)—patients who wanted convenience, transparency, and high-quality care.
Plan Tiers:
- Basic Membership: Routine care for a flat fee.
- Comprehensive Membership: Routine care plus discounts on major procedures.
Step 2: Leverage Small Business Outreach
7 to 7 Dental partnered with local businesses to offer discounted group memberships, tapping into a pool of employees without dental insurance.
Step 3: Use Digital Marketing
Justin’s team went big on digital strategies:
- PPC Ads: Targeted ads directed potential members to their website.
- SEO: Optimized content attracted patients searching for affordable dental care.
- Social Media Campaigns: Engaging posts promoted their membership program online.
Step 4: Build Community Connections
7 to 7 Dental didn’t just rely on online marketing—they sponsored local events, participated in health fairs, and even hosted free dental days for underserved populations.
How BoomCloud™ Made It Possible
BoomCloud™ was the engine behind 7 to 7 Dental’s membership success.
What BoomCloud™ Delivered:
- Automation: Renewals, billing, and tracking—all handled effortlessly.
- Flexibility: Patients could choose monthly or annual plans, catering to their needs.
- Insights: Real-time data on active members, revenue, and case acceptance.
The Results:
- Active Members: 2,200 patients.
- MRR: $85,000.
- ARR: $1.02 million.
- Case Acceptance: Increased by 50%.
Justin says, “BoomCloud™ turned our membership plan from a side hustle into a cornerstone of our practice.”
Scaling Your Concierge Dentistry Practice
Want to follow in 7 to 7 Dental’s footsteps? Here’s the game plan:
1. Launch a Membership Plan
Use BoomCloud™ to create a program tailored to your ICP, offering clear value and flexibility.
2. Market to Local Businesses
Partner with companies to offer group plans, filling your practice with loyal patients.
3. Invest in Digital Marketing
Combine PPC, SEO, and social media to spread the word about your membership program.
4. Engage Your Community
Sponsor events, run promotions, and build goodwill to establish your practice as a trusted local provider.
The Power of Predictable Revenue
A membership program isn’t just a nice-to-have—it’s a must-have for scaling your concierge dentistry practice. Here’s why:
- Steady Cash Flow: MRR and ARR give you financial predictability.
- Loyalty for Life: Memberships create long-term patient relationships.
- Practice Growth: Revenue stability allows you to invest in your team, technology, and marketing.
FAQs
What is concierge dentistry?
Concierge dentistry offers personalized, insurance-free care through a membership program, prioritizing patient experience and loyalty.
How does BoomCloud™ help scale membership plans?
BoomCloud™ automates renewals, tracks member data, and simplifies management, freeing your team to focus on patients.
What’s the difference between MRR and ARR?
MRR (Monthly Recurring Revenue) reflects consistent monthly income, while ARR (Annual Recurring Revenue) projects yearly earnings.
Can small practices benefit from concierge dentistry?
Absolutely! Concierge dentistry is scalable, making it ideal for practices of any size looking to grow.
How quickly can I scale my plan to $1 million ARR?
With BoomCloud™ and the right strategy, most practices see significant growth within 12–18 months.
Final Call to Action: Transform Your Practice with BoomCloud™
Ready to take your concierge dentistry practice to the next level? Follow the lead of 7 to 7 Dental and scale your membership plan to $1 million ARR with BoomCloud™.
Click HERE to schedule your free demo and start building predictable revenue and patient loyalty today.
