Want More Patients? Let’s Get Real About Growth (Dental Office Increasing Patients:)
Here’s the deal: dental practices don’t just grow because you bought a shiny new laser or upgraded your waiting room decor to look like a spa. Growth happens when you put a system in place to consistently attract and retain patients.
And no, waiting around for word-of-mouth referrals isn’t a system—it’s wishful thinking. If your idea of marketing is slapping your name on a grocery store receipt, we’ve got work to do.
Let’s dive into actionable, ROI-driven strategies that’ll get your schedule booked and your chairs filled.
Marketing Metrics You Need to Track
Before we jump into tactics, let’s talk metrics. If you’re not measuring your marketing ROI, you might as well be throwing money into a wishing well. Here’s what you need to keep tabs on:
- Number of New Patients Per Month: Aim for steady growth.
- Cost Per Acquisition (CPA): How much does it cost you to get a new patient? Spoiler: it shouldn’t cost more than what the patient brings in revenue.
- Lifetime Value (LTV): Are your new patients sticking around and spending money over time? (Hint: membership plans can make this metric skyrocket.)
- Conversion Rates: How well do your marketing channels (website, ads, social media) turn curious visitors into appointments?
Strategies to Increase Patients
1. Online Reviews: The Digital Word of Mouth
Your potential patients are Googling “best dentist near me,” and guess what? They’re clicking on the one with glowing reviews.
- Aim for 4.8 stars or higher.
- Ask happy patients to leave reviews on Google and Yelp.
- Respond to negative reviews like a pro: apologize, offer solutions, and don’t take it personally.
2. SEO: Make Google Love You
Search engine optimization (SEO) is like the secret sauce to getting found online.
- Local SEO: Optimize for “dental office [your city].”
- Use keywords like “pediatric dentist,” “cosmetic dentistry,” or—our favorite—“dental office increasing patients.”
- Claim your Google My Business profile and pack it with accurate info and pictures.
3. PPC: Pay to Play
Google Ads (PPC) gets your practice to the top of search results instantly.
- Use targeted keywords like “emergency dentist” or “teeth whitening near me.”
- Set a realistic budget and track ROI.
- Test and tweak ad copy regularly.
4. Social Media: Be More Than Smiles
Patients want to know the humans behind the masks. Use social media to show off your personality.
- Post before-and-after photos (with patient consent).
- Share quirky team moments, patient testimonials, and even memes.
- Run Facebook and Instagram ads to promote your services.
5. Direct Mail: Old School, Still Cool
Yes, snail mail works. Why? Because it’s rare, and people notice it.
- Send out postcards with special offers (think free consultations or discounts on cleanings).
- Include a QR code that links directly to your appointment scheduler.
The Game-Changer: Membership Plans
Here’s the kicker: none of the above tactics will maximize your revenue unless you focus on patient retention. That’s where membership plans come in.
Why Membership Plans Work
- Attract High-Value Patients: Membership patients spend 4.2X more than Delta Dental patients and 2X to 5X more than PPO patients.
- Recurring Revenue: Membership plans create predictable monthly income (hello, peace of mind).
- Loyalty Beyond Insurance: Patients stick around because they see the value in your personalized care—not what their insurance dictates.
Case Study: 7 to 7 Dental Crushing It with BoomCloud™
Meet 7 to 7 Dental, a growing practice in Texas that wanted to ditch PPO headaches and boost patient loyalty. With BoomCloud™, they launched a killer membership program.
Their Results:
- Monthly Recurring Revenue (MRR): $50,000+
- Annual Recurring Revenue (ARR): $600,000+
- Active Members: Over 750 loyal patients
- Average Spend Per Member: $1,500/year
The secret sauce? BoomCloud™ streamlined everything from automated billing to member retention.
How BoomCloud™ Can Help Your Practice
If you’re serious about increasing patients—and keeping them—BoomCloud™ is your ultimate weapon.
Here’s What You Get:
- Automated Membership Management: No more chasing payments or Excel nightmares.
- Marketing Tools: Promote your plan effortlessly with customizable templates.
- Data Analytics: Track MRR, ARR, and patient engagement.
- Patient Retention: Build a base of loyal, high-value patients who stick with you for years.
Wrapping It Up: Get Growing!
Growing your dental office isn’t about throwing money at random marketing tactics. It’s about strategy, metrics, and creating systems that work—like a membership program powered by BoomCloud™.
Schedule a Demo Today
Want to know how BoomCloud™ can transform your practice? Schedule a demo today and start scaling with ease.
