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How to Run a Dental Front Office Like an Absolute Boss

January 22, 2025
Written by: Jordon Comstock

How To Launch & Grow a Six-Figure Membership Plan

Join our exclusive course and discover the proven strategies that practices use to add $10,000+ in monthly recurring revenue with membership plans.

Running a dental front office isn’t just about answering phones and scheduling appointments—it’s the heartbeat of your practice. The front office is where first impressions are made, patients are wooed, and revenue flows in. It’s the stage where your team juggles patient care, scheduling chaos, and the occasional insurance nightmare—all while keeping things cool, calm, and collected.

So, how do you turn your front office into a well-oiled, patient-pleasing, revenue-cranking machine? Let’s break it down with fun, edgy, and actionable tips that’ll have your front desk team running the show like dental rockstars.


1. Master the Art of Patient Communication

Your front office is the face (and voice) of your practice. When patients call or walk in, they want friendly, efficient, and knowledgeable service.

Pro Tips for Stellar Communication:

  • Smile Through the Phone: Yes, patients can hear your mood. Keep it upbeat!
  • Know the Lingo: Train your team to explain procedures, payment options, and insurance clearly.
  • Use Two-Way Texting: Tools like Weave™ make it easy to confirm appointments and answer patient questions via text.

2. Organize Like a Pro

The front desk isn’t just a desk—it’s mission control. Organization is key to keeping chaos at bay.

What You’ll Need:

  • Digital Scheduling Software: Tools like Dentrix or Open Dental make scheduling a breeze.
  • Automated Reminders: Use systems that send appointment reminders via email and text.
  • A Daily Game Plan: Review the day’s schedule every morning to identify uninsured patients and upsell opportunities.

Pro Move: Highlight patients without insurance and pitch your membership plan as a cost-saving option.


3. Offer a Membership Plan

Here’s the thing: 50% of Americans don’t have dental insurance, and your front office team is perfectly positioned to fix that. A patient membership plan isn’t just a safety net for uninsured patients—it’s a recurring revenue generator for your practice.

How to Sell It:

  • Train your front desk team to offer the membership plan during check-ins or calls.
  • Use simple, patient-friendly language like, “For just $35 a month, you can get free cleanings and discounts on treatments!”
  • Add a sign-up link to your website and social media pages.

BoomCloud™ to the Rescue

Managing membership plans can be overwhelming, but that’s where BoomCloud™ steps in.

Why Front Desks Love BoomCloud™:

  • Automated Billing: No more chasing patients for payments.
  • Easy Sign-Up Pages: Patients can join online in minutes.
  • Revenue Tracking: See exactly how much your membership plan is adding to the bottom line.

Learn More About BoomCloud™ Here: BoomCloud™ – Membership Plan Software


4. Streamline Insurance Management

Dealing with insurance claims is the front office equivalent of running a marathon uphill in a hailstorm. But with the right system, it doesn’t have to be a nightmare.

Streamline Insurance Like a Pro:

  • Verify benefits before the patient arrives.
  • Use software to submit claims electronically and track them in real time.
  • Offer alternatives for uninsured patients, like payment plans or membership programs.

5. Create a Positive Vibe

Nobody wants to walk into a dental office that feels like a DMV. The front office sets the tone for the entire practice.

How to Set the Mood:

  • Keep the waiting area clean, cozy, and modern.
  • Play upbeat (but not too loud) music.
  • Greet every patient with a genuine smile and a warm welcome.

6. Train Your Team to Be Upsell Ninjas

The front office team has a prime opportunity to boost revenue by offering additional services.

What to Upsell:

  • Whitening treatments (“Brighten your smile for just $99!”)
  • Electric toothbrushes and flossers.
  • Your patient membership plan (seriously, it’s the gift that keeps on giving).

7. Keep Tabs on KPIs

You can’t improve what you don’t measure. The front office should track key performance indicators (KPIs) to monitor and improve efficiency.

KPIs to Watch:

  • Appointment Fill Rate: How many scheduled slots are filled each day?
  • Collection Rate: Are you collecting 100% of what you’re owed?
  • Membership Growth: How many patients are signing up for your plan?

8. Nail the First Impression Every Time

The first 30 seconds a patient spends in your office can make or break their experience.

How to Wow Patients on Arrival:

  • Offer a drink (water, coffee, tea).
  • Have them fill out digital forms instead of paper ones.
  • Use friendly language like, “We’re excited to take great care of you today!”

9. Make Referrals a Priority

Your front office is the perfect team to drive patient referrals.

How to Encourage Referrals:

  • Offer incentives like gift cards or discounts for every referral.
  • Create a referral rewards program that’s easy to track with BoomCloud™.
  • Use social media to promote your referral program.

10. Stay Ahead with Technology

The right tools can transform your front office from overwhelmed to unstoppable.

Tech to Invest In:

  • Practice Management Software: Dentrix, Open Dental, or Eaglesoft.
  • Communication Tools: Weave™ for texting and reminders.
  • Membership Management: BoomCloud™ for automated plans.

Case Study: Front Desk Superstar at Happy Smiles Dental

The Challenge

Happy Smiles Dental was struggling with no-shows, insurance headaches, and an uninspired front office vibe.

The Solution

They implemented BoomCloud™ to manage their membership plan, upgraded their scheduling software, and trained their front desk team on upselling and patient engagement.

The Results

  • Membership Growth: 350 new members in 6 months.
  • Revenue Boost: Membership patients spent 3X more than PPO patients.
  • Improved Efficiency: Appointment fill rate increased by 40%.

Final Thoughts: Run Your Front Office Like a Pro

A well-run dental front office isn’t just about answering phones and filing claims—it’s the engine that drives your practice forward. By focusing on patient communication, organization, membership plans, and technology, you can turn your front desk into a powerhouse of efficiency and revenue.

Ready to take your front office to the next level? Start with BoomCloud™ and watch your practice thrive.

Sign Up for BoomCloud™ Here: BoomCloud™ – Membership Plan Software

Now go forth, inspire your front desk team, and make your office the talk of the town!

My Top Podcasts

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Jordon Comstock

Author Bio

Jordon Comstock is the Founder & CEO of BoomCloud™, a software that allows practice, clinic & spa owners to build, manage and scale a membership program. This helps practice & clinic owners to create recurring revenue & improve loyalty via membership programs. Jordon is passionate about Music, Hawaii, Healthcare businesses like: dentistry, optometry, med spas and massage spas. Schedule a demo of BoomCloud™ and learn how membership programs can improve your business. Here are more dental books to improve your practice

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