Hey, dental warriors! Let’s get real & talk about – How to Get More Patients in Dental Practice: Growing your dental practice isn’t just about packing your waiting room with new patients. Sure, getting fresh faces in the door is important, but if that’s your only focus, you’re leaving money—and sanity—on the table.
The real secret? Increasing the average revenue per patient (ARPP). It’s like the Disneyland business model: Get them through the gate, then sell them on churros, Mickey ears, and overpriced lightsabers. Your practice works the same way. Once patients are in, the real magic happens when you expand your services and offer more value.
So, how do you crush both patient acquisition AND grow ARPP? Let’s break it down with a little help from BoomCloud™, the ultimate tool for dental membership plans.
Why ARPP Is the King of Growth Metrics
Let’s talk numbers. Patient acquisition costs (PAC)—that’s the money you spend on marketing to attract new patients—can take months (even years) to pay off. And while acquiring new patients is essential, your existing patients are already paid for. Every additional dollar they spend is pure profit.
Here’s why focusing on ARPP is the ultimate growth hack:
- It’s Immediate: You don’t have to wait months for new patients to roll in.
- It’s Profitable: More revenue per patient means less dependence on high marketing costs.
- It’s Patient-Centered: Offering more services benefits your patients by improving their care.
How to Grow ARPP: The Disneyland Strategy
Think of your practice as Disneyland. Getting patients in the door is like selling park tickets. But the real revenue comes from upselling—whether it’s crowns, whitening, or retainers.
Here’s the breakdown:
- PPO Patients: Spend $500/year.
- Cash Patients: Spend $950/year.
- Membership Patients: Spend $2,150/year (including their subscription).
Translation: Membership patients are your FastPass to profitability.
Why Membership Plans Are the Game-Changer
Let’s talk about patient membership plans, the MVP of increasing ARPP. A membership plan is like a subscription service for your practice. Patients pay a monthly or annual fee for preventive care and discounts on additional treatments.
Benefits for Your Practice
- Recurring Revenue: Predictable income that cushions the slow months.
- Higher Case Acceptance: Membership patients say “yes” to treatment 40%+ of the time, compared to 38% for PPO patients and 24% for cash patients.
- Loyalty for Life: Patients on a membership plan stick around and refer their friends.
How to Get More Patients AND Grow ARPP
Here’s the magic formula: Combine smart marketing for new patients with a killer membership plan to maximize revenue from existing ones.
1. Attract New Patients
- SEO: Use keywords like “affordable dental care” and “best dentist near me” on your website.
- PPC Ads: Run Google Ads targeting high-intent searches like “teeth whitening deals.”
- Referral Programs: Reward current patients for referring friends with discounts or gift cards.
2. Launch a Membership Plan
- Design Your Plan: Include perks like free cleanings, exams, and discounts on crowns or whitening.
- Promote It Everywhere: Train your team to offer the plan to every patient. Use social media, email campaigns, and in-office signage to spread the word.
- Automate With BoomCloud™: Let BoomCloud™ handle the billing, renewals, and analytics so you can focus on patient care.
3. Expand Services to Current Patients
- Upsell Whitening Treatments: Offer discounts to membership patients.
- Promote Preventive Care: Emphasize the value of regular cleanings and exams.
- Highlight Specialty Services: Invisalign, implants, and veneers are big-ticket items that patients trust you to recommend.
BoomCloud™: The Membership Plan Powerhouse
Managing a membership plan can sound overwhelming, but that’s where BoomCloud™ comes in. This software automates everything, making it ridiculously easy to launch and scale your plan.
What BoomCloud™ Does
- Automates Billing: No more chasing payments or managing spreadsheets.
- Tracks Revenue: See your MRR (Monthly Recurring Revenue) and ARR (Annual Recurring Revenue) in real time.
- Simplifies Renewals: Keep patients enrolled without lifting a finger.
Learn More About BoomCloud™ Here: BoomCloud™ – Membership Plan Software
Case Study: 7 to 7 Dental’s Membership Success
Let’s look at how 7 to 7 Dental turned their membership plan into a revenue powerhouse.
The Challenge
Like most practices, 7 to 7 Dental wanted to reduce their dependence on PPOs and increase their ARPP.
The Solution
They launched a membership plan with BoomCloud™ that included:
- Free exams and cleanings.
- Discounts on additional treatments.
- Exclusive perks like free whitening touch-ups.
The Results
- Members Signed Up: 2,300 patients at $45/month.
- Monthly Recurring Revenue (MRR): $103,500.
- Annual Recurring Revenue (ARR): $1,242,000.
- Increased ARPP: Membership patients spent 4X more than PPO patients.
“BoomCloud™ made our membership plan effortless to manage, and our patients love it!”
Final Thoughts: The Smart Way to Grow Your Practice
If you want to know how to get more patients in your dental practice, start by attracting new faces with smart marketing. But don’t stop there. The real magic happens when you grow average revenue per patient with a membership plan.
Membership patients spend more, say yes more, and stick around longer—and with BoomCloud™, managing your plan is easier than ever.
Ready to grow your practice the smart way? Sign up for BoomCloud™ today and start building a loyal patient base with predictable revenue.
Sign Up for BoomCloud™ Here: BoomCloud™ – Membership Plan Software
Now go out there and crush your growth goals like the dental boss you are!
