Alright, dental dynamos, let’s cut to the chase. Growing your dental practice isn’t just about packing your schedule with new patients. Sure, we all love fresh faces, but if you’re only focused on patient acquisition, you’re missing out on the real goldmine: increasing the average revenue per patient (ARPP).
Think about it. The patients you already have? They’re like the Disneyland guests who’ve already paid the park entrance fee. Now it’s your job to upsell them on churros, Mickey ears, and FastPasses (or, in your case, whitening, implants, and retainers).
Ready to learn how to turn your practice into a revenue-generating machine? Let’s talk membership plans, BoomCloud™, and why focusing on ARPP is the fastest way to grow your practice.
Why ARPP Is the Real MVP of Growth
Let’s get real: Patient Acquisition Costs (PAC) are no joke. Marketing, SEO, PPC ads, referral programs—it all adds up. And while acquiring new patients is important, those costs take time to recoup.
Meanwhile, your existing patients? They’re already paid for. Every additional dollar you make from them goes straight to your bottom line. Here’s why focusing on ARPP is a no-brainer:
1. It’s More Profitable
Offering more services to current patients costs less than acquiring new ones. Plus, they’re already familiar with your practice, so they’re more likely to say “yes” to additional treatments.
2. It’s Beneficial for Patients
Expanding your offerings means you can provide better care. From whitening to preventive treatments, patients love getting all their dental needs met in one place.
3. It’s Immediate
While new patient marketing can take months to pay off, increasing ARPP delivers instant results.
The Magic of Membership Plans
If you want to boost ARPP, here’s your secret weapon: patient membership plans. They’re like season passes to your practice, giving patients access to preventive care and exclusive discounts on additional treatments.
Why Membership Patients Spend More
- PPO Patients: $500/year | 30% case acceptance
- Cash Patients: $950/year | 24% case acceptance
- Membership Patients: $2,150/year (including the subscription) | 40%+ case acceptance
“Membership patients don’t just stick around—they spend more and say yes more often,”
Why Membership Plans Work
- Loyalty for Life: Membership patients feel like VIPs. They’re less likely to leave and more likely to refer friends.
- Higher Case Acceptance: Membership patients have a 40% case acceptance rate, compared to 38% for PPO patients and 24% for cash patients.
- Recurring Revenue: Monthly or annual membership fees create predictable income that keeps your practice steady.
How to Grow ARPP With Membership Plans
- Design an Irresistible Plan: Offer perks like free cleanings, discounts on crowns, and exclusive whitening offers.
- Promote Like Crazy: Train your team to explain the benefits to every patient.
- Automate With BoomCloud™: Let BoomCloud™ handle billing, renewals, and analytics so you can focus on patient care.
BoomCloud™: Your Membership Plan Sidekick
If managing a membership plan sounds like a headache, fear not—BoomCloud™ makes it easy. From automating payments to tracking revenue, it’s the ultimate tool for turning your membership plan into a revenue powerhouse.
What BoomCloud™ Does
- Automates Billing: No more chasing down payments or dealing with manual renewals.
- Tracks Revenue: Get real-time insights into your MRR (Monthly Recurring Revenue) and ARR (Annual Recurring Revenue).
- Simplifies Management: Add or renew members with just a few clicks.
Learn More About BoomCloud™ Here: BoomCloud™ – Membership Plan Software
Case Study: 7 to 7 Dental’s Membership Success
Let’s look at how 7 to 7 Dental used a membership plan to skyrocket their ARPP and grow their practice.
The Challenge
They wanted to reduce their dependence on PPOs, increase revenue per patient, and build a loyal patient base.
The Solution
With BoomCloud™, they launched a membership plan that included:
- Free exams and cleanings.
- 20% off additional treatments.
- Exclusive perks like free whitening touch-ups.
The Results
- Members Signed Up: 2,300 patients at $45/month.
- Monthly Recurring Revenue (MRR): $103,500.
- Annual Recurring Revenue (ARR): $1,242,000.
- Increased ARPP: Membership patients spent 4X more than PPO patients.
“BoomCloud™ turned our membership plan into a revenue-generating machine,”
Final Thoughts: Grow Your Practice by Growing ARPP
If you’re serious about growing your dental practice, it’s time to shift your focus. While acquiring new patients is important, increasing the revenue from your existing patients delivers faster, more sustainable results. And with a patient membership plan powered by BoomCloud™, you’ll create a loyal patient base that spends more, says yes more, and sticks around for the long haul.
Ready to boost your ARPP? Sign up for BoomCloud™ today and start growing your practice the smart way.
Sign Up for BoomCloud™ Here: BoomCloud™ – Membership Plan Software
Now go out there and turn your practice into a revenue-generating powerhouse!
