Alright, let’s get one thing straight: if your “dental office increasing patients” strategy still revolves around the same boring methods, you’re doing it wrong. The dental landscape is shifting, and if you want to attract new patients—especially the untapped, uninsured masses—you have to think bigger, bolder, and smarter.
Did you know that almost half of the U.S. population doesn’t have dental insurance? Yep, that’s about 165 million people who avoid dental care simply because they think they can’t afford it or don’t see the value in traditional insurance plans. But guess what? This uninsured crowd is begging for an alternative that makes sense.
So how do you become the hero of the uninsured? One word: Membership. Or to be more specific: Patient Membership Plans powered by BoomCloud™. Add in some seriously targeted marketing techniques, and you’ve got a recipe for explosive growth.
Let’s break down how you can pull this off, keep it fun, and, of course, make a ton of money doing it.
Why Membership Plans Are the Key to Attracting the Uninsured
First, let’s get this out of the way: Dental insurance can suck. High premiums, low payouts, and a boatload of restrictions. It’s no wonder people would rather skip the dentist than wrestle with insurance companies. But here’s where you come in: A well-crafted membership plan that offers affordable, transparent pricing and killer benefits.
How Membership Plans Work
A patient membership plan gives patients access to essential preventive care (think cleanings and X-rays) and discounts on other treatments—all for a low monthly or yearly fee. And it’s not just about the perks. It’s about building trust and offering a simple, no-nonsense way to get the care they need.
The Financial Breakdown: Membership Patients vs. PPO Patients
Here’s some real talk: PPO patients bring in, on average, about $500 per year. Membership patients? They’re worth a juicy $2,200 per year. That’s a 4.3X increase in revenue per patient.
Translation: With a membership plan, you’re working smarter, not harder. More revenue per patient means you can serve fewer people but still make bank—or, even better, increase your total patient base and watch your revenue soar.
Cha-ching! Memberships don’t just boost patient loyalty; they transform your revenue streams.
BoomCloud™: The Ultimate Tool for Membership Management
Think creating and managing a membership plan sounds like a nightmare? Think again. BoomCloud™ is your best friend when it comes to building a smooth, automated, and profitable membership program. It’s like the Swiss Army knife for dental practices.
Why BoomCloud™ Rocks
- Automation: Payments, renewals, and communication are automated, so you don’t have to lift a finger.
- Customization: Tailor your plans to offer exactly what your patient base needs, from preventive care to exclusive perks.
- Marketing Support: BoomCloud™ even helps you with resources to market your membership plan effectively. Because what good is an awesome plan if no one knows about it?
BoomCloud™ simplifies the entire process, turning what could be a logistical nightmare into a seamless part of your practice. And the best part? It sets you up for Monthly Recurring Revenue (MRR) and Annual Recurring Revenue (ARR) that’ll make your accountant smile.
Marketing 101: Attracting the Uninsured Like a Pro
Now that you’ve got your membership plan locked and loaded, it’s time to get the word out. We’re not talking about your run-of-the-mill marketing. We’re talking Facebook ads, geo-targeted PPC, and even good old direct mail. Let’s get into the nitty-gritty.
1. Facebook Ads and Geo-Targeting
Everyone and their dog is on Facebook, which makes it a goldmine for reaching your local, uninsured community. With Facebook’s targeting capabilities, you can zero in on people in your area who have shown interest in health and wellness but might not have dental insurance.
- Ad Copy Tip: Highlight the benefits of your membership plan, like “Affordable Dental Care Without Insurance!” or “Say Goodbye to Insurance Hassles. Join Our Membership Plan Today!”
- Call to Action: Make sure you have a compelling CTA, like “Sign Up Now” or “Learn More,” that takes them straight to your membership plan page.
Pro Tip: Use video content. Show off patient success stories, your friendly staff, or a quick explainer about your membership plan. Videos get more engagement, and more engagement means more clicks.
2. Google PPC Ads: Get in Front of High-Intent Searchers
PPC ads can be a game-changer, especially when you’re targeting common search terms like “affordable dentist near me” or “dental care without insurance.” These are people actively looking for a solution, and your membership plan could be exactly what they need.
- Geo-Targeting: Make sure your ads are targeted to your local area. There’s no point in wasting money advertising to people 500 miles away.
- Ad Strategy: Create ad groups based on specific services you offer. For example, “Affordable Cleanings,” “Discounted Cosmetic Dentistry,” or “Emergency Dental Care Without Insurance.”
Pro Tip: Include prices in your ads. People love transparency, and listing the cost of your membership plan can set you apart from competitors.
3. Direct Mail Isn’t Dead: Use It Wisely
Before you roll your eyes at direct mail, know this: It still works. Especially when it’s hyper-targeted. Send postcards to zip codes where you know people are more likely to be uninsured or seeking affordable dental care.
- Eye-Catching Design: Use bold colors, compelling images, and a clear message about your membership plan.
- Personalization: Address your mailers personally, and include offers like “$50 Off Your First Year” for people who sign up within 30 days.
Trust me, if done right, direct mail can drive significant traffic to your website and foot traffic to your office.
Case Study: How Dr. Taylor Boosted Revenue with BoomCloud™
Dr. Taylor, a dentist in Austin, Texas, was stuck in the PPO grind. Patients came and went, insurance claims took forever, and her revenue was inconsistent. She knew she needed to make a change, so she launched a membership plan using BoomCloud™.
The Plan
Dr. Taylor created a membership program with three tiers:
- Basic Plan: $25/month for two cleanings and 10% off additional treatments.
- Premium Plan: $40/month for two cleanings, free whitening, and 15% off treatments.
- VIP Plan: $75/month for all the perks plus two free Botox sessions per year.
The Marketing Strategy
- Facebook Ads: Dr. Taylor ran geo-targeted Facebook ads, reaching uninsured people in her area with a video ad that highlighted the cost savings and convenience of her membership plan.
- Google PPC: She targeted search terms like “affordable dentist Austin” and “no insurance dental care,” driving new leads straight to her website.
- Direct Mail: She sent out 5,000 postcards featuring a new patient special and a QR code that took recipients directly to her membership sign-up page.
The Results
- Monthly Recurring Revenue (MRR): Within three months, Dr. Taylor had signed up 150 patients, generating $6,000 in MRR.
- Annual Recurring Revenue (ARR): Her ARR from membership fees alone grew to $72,000.
- Overall Production Revenue: By focusing on membership patients instead of PPOs, Dr. Taylor’s total production revenue increased by 35% in six months.
The best part? Her patients were happier, her staff was less stressed, and she finally felt like she was running her practice—not the other way around.
PPO Patients vs. Membership Patients: The Revenue Reality
Let’s do a quick recap: PPO patients average about $500/year in revenue. Meanwhile, membership patients bring in $2,200/year. That’s 4.3X more revenue per patient. So why wouldn’t you focus on building a solid membership base?
With a membership model, your revenue becomes predictable, and your stress levels plummet. Plus, you’ll be making way more money while working way less.
Final Thoughts: The Future of Your Dental Practice Is Here
If you want to stop hustling for every new patient and start enjoying consistent, high-quality revenue, you need to shake things up. Membership plans are the way forward, and BoomCloud™ is the tool that makes it all possible. Combine that with smart, geo-targeted marketing, and you’ve got a winning formula.
Ready to take your practice to the next level? Launch that membership plan, run those ads, and start attracting the uninsured patients who are dying for a better dental solution. Your practice—and your bank account—will thank you.
Now go out there and crush it!
