So, you’ve got this amazing dental practice. Shiny new equipment, high-end ergonomic chairs, and a team that could out-smile any toothpaste commercial. But here’s the thing: even the world’s finest dental practice is like a ghost ship if no one knows about it. Enter dental internal marketing — the practice-saving art of turning your current patients into loyal, referral-spewing, five-star-review-writing fans. Trust me; this isn’t your grandmother’s marketing plan.
We’re about to spill the beans on the best strategies, talk about some badass tools (Weave, RevenueWell, and BoomCloud™), and make sure you’re laughing your way to a full appointment book. Let’s dive in.
Download our free Dental Marketing Strategies PDF & E-book & start getting new patients!
Why Dental Internal Marketing Is the Coolest Kid on the Block
Look, external marketing is great and all. We love a good billboard, even if the model’s teeth are so white they’re practically neon. But if you want sustainable, long-term growth, internal marketing is where it’s at. We’re talking about strategies that get your current patients coming back like they’re addicted to fluoride treatments. Even better, they’ll be singing your praises to friends, family, neighbors, and the guy at Starbucks. Think of it as the ultimate VIP club, minus the bottle service.
Get Your Team Hyped: The Power of People Marketing
Before we even think about fancy software, let’s talk about your team. They’re your front line, your ride-or-die marketing squad. If your staff looks bored or annoyed (seriously, even behind a mask, it’s obvious), you’ve got bigger problems than a cracked crown. Engaged, enthusiastic team members who actually love their jobs will be your most powerful marketing tool. Train them to offer stellar customer service, make follow-up calls, and — this is big — ask for reviews and referrals.
Tip: Offer an incentive program for referrals. It could be gift cards, lunch on you, or even an extra day off. Happy team, happy patients. Simple as that.
Weave: The Swiss Army Knife of Patient Communication
Alright, let’s get to the juicy stuff: Weave. Think of Weave as your practice’s personal assistant but cooler and without the human need for sleep. Weave helps with patient communication by automating texts, appointment reminders, and follow-ups. Imagine sending a happy birthday message to patients and NOT having to remember their birthdays manually. Weave’s got you.
How to Use Weave Like a Boss:
- Automated Reminders: Cut down on no-shows with slick, customizable text reminders.
- Text-to-Pay: Make payments so easy that even your laziest patients will pay up.
- Review Requests: Right after a patient leaves, Weave shoots them a text asking for a review. Because let’s be real, they’re more likely to write a glowing review in the parking lot than two days later.
Pro Tip: Use Weave to send post-appointment follow-ups that include a little dental humor or a fun fact. You’ll be amazed how far a good laugh goes.
RevenueWell: Your Secret Weapon for Patient Engagement
Next up: RevenueWell, aka the Jedi Master of patient engagement. This tool can take your internal marketing from “meh” to “money” faster than you can say “open wide.” RevenueWell automates email campaigns, educates patients, and helps with retention like nobody’s business.
RevenueWell Features You’ll Actually Use:
- Email Campaigns: Create killer newsletters about dental health tips, special offers, or that blog you’ve been meaning to write about the dangers of flossing with fishing line.
- Recall Automation: Patients forget. RevenueWell remembers. Automatically remind patients about their six-month cleanings and keep your hygiene schedule packed.
- Patient Reviews: Yes, we’re obsessed with reviews. But so is everyone else. RevenueWell makes it a breeze to get those five-star ratings.
Pro Tip: Personalize your communication. RevenueWell makes it easy, so don’t send boring emails that start with “Dear Patient.” Use their name and write like a human, not a robot. If your emails don’t sound like they came from you, what’s the point?
BoomCloud™: The Membership Plan That Prints Money
Oh, you thought I’d forget about BoomCloud™? Never. BoomCloud™ is the king of in-house membership plans. If you don’t already have one, well, prepare for your mind to be blown. Membership plans are a godsend for uninsured patients and a steady source of predictable revenue for your practice. BoomCloud™ lets you customize plans, manage billing, and even handles the small but essential stuff, like birthday messages.
Why BoomCloud™ Rocks:
- Customizable Membership Plans: Design plans that make sense for your practice and patients. No insurance? No problem.
- Predictable Revenue: Sleep better at night knowing you’ve got money coming in every month.
- Marketing Machine: Use your membership plan to attract new patients. Everyone loves the word “exclusive,” and BoomCloud™ makes it legit.
Pro Tip: Promote your membership plan on social media and in your practice. If patients think they’re missing out on something exclusive, they’ll sign up faster than you can say “polishing paste.”
Put It All Together and Watch the Magic Happen
Dental internal marketing isn’t rocket science, but it does require some clever thinking and the right tools. Here’s the deal: Make your patients feel valued, communicate with them in ways that make life easier (not more annoying), and incentivize loyalty. Mix in some humor, a dash of technology, and you’ll have patients sticking around for years — plus bringing in their entire extended family.
Quick Recap of What to Do Right Now:
- Train Your Team: Get them excited and incentivized to help with marketing.
- Use Weave for Communication: Automate, personalize, and simplify.
- Leverage RevenueWell for Engagement: Stay top-of-mind with strategic, fun emails and reminders.
- Launch BoomCloud™ Membership Plans: Make them irresistible and watch your revenue soar.
FAQs
Why is internal marketing so important for dental practices?
Because your current patients are gold mines of potential referrals and repeat business. Don’t ignore them!
How do tools like Weave and RevenueWell help?
They automate patient communication, recall reminders, and review requests, saving you time and boosting engagement.
Is a membership plan really that effective?
Heck yes. BoomCloud™ membership plans create steady, predictable revenue and give patients without insurance a reason to keep coming back.
What if I hate writing emails and follow-ups?
Use RevenueWell. Seriously, it does the hard work for you. Just customize a few templates and you’re good to go.
How do I get more patient reviews without sounding desperate?
Make it easy and fun. Use Weave to automate review requests, and maybe add a bit of humor to the ask.
Can my team help with internal marketing?
Absolutely. Your team is a crucial part of your marketing strategy. Happy team, happy patients.
Now go forth and conquer dental internal marketing like the boss you are. And remember, if all else fails, a little humor never hurts — unless it’s the kind that makes your patients laugh mid-cleaning. No one wants that.
Download our free Dental Marketing Strategies PDF & E-book & start getting new patients!
