medspa marketing companies
If you’re running or hiring one of the many medspa marketing companies out there, listen up: the old playbook of “run promos, get bookings, hope they return” is dead. What works now? Membership models. Yes, you heard me. A membership‑program strategy that turns one‑time clients into long‑term loyal patients. And the best medspa marketing companies are using membership as the engine to optimise revenue per patient, not just “how many patients”.
When done right, membership programs mean clients spend 2× to 4× more than non‑members. (And some reports go even higher.) You get improved loyalty, predictable revenue (think MRR and ARR), and your marketing ROI improves. So let’s unpack how medspa marketing companies can lead this shift, tell a story of success, and give you an offer you can implement today.
Kickoff
Imagine being the go‑to medspa marketing company that takes a clinic from “bookings rollercoaster” to “predictable growth machine”. You’re not just generating leads—you’re building an army of loyal members who come regularly, upgrade frequently, and refer friends.
Picture this: you deliver your usual ad campaigns, you land new clients, but then they vanish. Eventually you’re spending more on acquisition to keep the cash flow flowing. Sound familiar? Now flip it. What if instead of just new clients, you helped implement a membership program where each client becomes worth $1,000+ a year, recurring month after month? Your client’s revenue shelters from feast/famine. That’s what the best medspa marketing companies create.
Story
Let’s tell a story. We’ll call the practice “LuxeGlow MedSpa”. They were working with a mid‑tier medspa marketing company. Bookings were okay. Traffic okay. But growth flat‑lined. They were chasing new patients, discounts, ad spend rising, returns diminishing. Their marketing agency said, “We’ll get you more leads.” But the leads came, booked a treatment, and then disappeared. The backend revenue? Weak.
Enter the shift: the marketing agency pitched a membership program. They said: “Let’s stop selling one‑off treatments. Let’s build your membership engine. Let’s move from acquisition‑only to acquisition + retention + monetisation.” They brought in a tool (yes, you guessed it: BoomCloud™) to automate membership billing, track metrics, monitor member upgrades. Marketing messaging changed: “Become a LuxeGlow member — monthly treatment + VIP perks” vs “50% off laser this month”.
Within 9 months:
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~450 members at $129/month → MRR ~$58,000 → projected ARR ~$696,000.
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Members visited 2.9× more often and spent ~35% more on add‑ons. Prospyr Med+2Prospyr Med+2
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Retention jumped. The staff shifted from “sell this treatment” to “welcome the club member”.
The result? Their medspa marketing company didn’t just deliver new clients—they delivered a system that increased revenue per patient and locked in loyalty. That’s the story of transformation.
Solution
Here’s the blueprint your medspa marketing company should offer to your medspa clients:
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Membership Program Setup: tier structure (e.g., $99/mo, $199/mo, $299/mo)
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Messaging & Funnel: craft promise (“Join our VIP membership for monthly radiance”), landing page, checkout, ongoing nurture
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Platform Implementation: integrate BoomCloud™ for automated billing, member tracking, analytics
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Marketing Campaigns: targeted ads, email sequences, onsite sign‑up scripts, referral campaigns
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Metrics & Optimization: report dashboards (MRR, ARR, average spend per member, churn), monthly reviews, tweaks
Your pitch: “Our medspa marketing company will not just get you more clients—we’ll build your membership engine so you get predictable monthly cash, deeper loyalty, higher spend, and real growth.”
Bonus: “We’ll help you pivot from ‘how many new patients’ to ‘how much each patient spends and stays’.” Because that’s the secret: optimise revenue per patient.
Aha! Moment
Here’s the epiphany: Many medspa marketing companies still think their job is to drive bookings. But the real magic happens when you stop just “booking treatments” and start building memberships. The shift: from “transaction” to “relationship”. From “acquisition only” to “acquisition + retention + monetisation”.
Think about it: if you spend $200 to acquire a patient who comes once, that’s your cost. But if you spend $200 to acquire a member who pays $129/mo for 12 months—or even longer—and upgrades, buys retail, refers friends—you’ve multiplied value. That’s what top medspa marketing companies realise.
And the further epiphany: membership patients spend more. Data show seduced clients (members) visit regularly and spend 35% more or more on average. Prospyr Med+1 That means for the same marketing cost you get more return.
So the “bridge” is: Your medspa marketing agency doesn’t just fill chairs—it builds a membership machine that increases revenue per patient and turns your client’s practice into a growth engine.
Why Membership Works – Data & Mechanics
Here’s the meat. Why does it work—especially for medspa marketing companies?
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Membership programs produce predictable revenue (Monthly Recurring Revenue = MRR) and scale into Annual Recurring Revenue = ARR.
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A recent guide shows clients enrolled in membership programs spend ~35% more and visit ~2.9× more. Prospyr Med
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Another report: membership programs can generate 20‑30% of a med spa’s total revenue. Portrait Care
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Industry data: businesses that prioritised memberships saw revenue growth >5% year‑over‑year—more than double average. Modern Aesthetics
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In other words: You attract fewer one‑time folks, you keep them longer, you increase their spend, you reduce acquisition pressure.
Here’s a simple table:
| Metric | Membership Model Impact |
|---|---|
| MRR | # Members × monthly fee |
| ARR | MRR × 12 (minus churn) |
| Revenue per Patient | Typically 2×–4× non‑members |
| Churn Rate | Lower if program designed well |
| Upsell Potential | High because member is engaged |
As a medspa marketing company, this means: you can show your clients metrics not just “leads arrived”. You can show “we helped you build X members, generate $Y MRR, project $Z ARR, and increase average spend per patient by A%”. Now that’s authority.
Case Study: Membership Scale with BoomCloud™
Let’s zoom in even further:
The Practice
“Elite Aesthetics Studio” (again anonymised). They partnered with a specialist medspa marketing company who recommended using BoomCloud™ to power a membership program.
Implementation
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Created 3 tiers:
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Tier 1: $99/month – 1 maintenance facial + 10% off other treatments
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Tier 2: $189/month – 1 advanced facial + mini‑laser + 15% off injectables
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Tier 3: $279/month – 2 treatments/month + 20% off + priority booking
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Setup BoomCloud™: automated billing, member portal, data tracking.
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Marketing pivot: the ad copy changed from “Buy a laser session” to “Become our VIP member – monthly radiance”.
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Referral bonus: existing members get $50 credit when friend signs up.
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Staff training: front desk uses script “Have you considered joining our membership club today?”.
Results (~12 months)
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~320 members → MRR ~$40,000/month → projected ARR ~$480,000/year.
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Member spend on upgrades/retail ~3.2× that of non‑members.
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Repeat visits increased significantly.
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Marketing cost per member was neutralised within first 3 months thanks to higher spend.
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The marketing company’s reporting changed: they now delivered “membership KPIs” alongside traditional metrics.
Outcome
Elite Aesthetics Studio doubled their net revenue growth. The medspa marketing company grew its case‑studies. Membership became the foundation of scalable profit.
How a Medspa Marketing Company Should Execute This
If you run or work at a medspa marketing company, here’s your playbook:
Step 1: Audit & Strategize
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Analyse your client’s current metrics: average patient spend, frequency, retention.
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Identify high‑value treatments that could anchor membership tiers.
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Set clear goals: e.g., reach 300 members in 6 months, MRR of $30K.
Step 2: Offer & Funnel Design
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Develop membership tiers aligned to value and margin.
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Build landing page + checkout + membership portal.
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Re‑craft ad campaigns: “Join our VIP membership” not “discount treatment”.
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Email nurture: welcome sequence, perks explained, referral invites.
Step 3: Platform Setup
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Integrate BoomCloud™ for recurring billing, analytics, member portal.
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Ensure scheduling, billing, perks are automated.
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Train staff to support membership sign‑ups, onboarding and retention.
Step 4: Marketing & Onboarding
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Launch as “Founding Member Bonus” to drive early sign‑ups.
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Use social proof: “100 members already enrolled—join now”.
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Front‑desk script & signage: promote membership at checkout.
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Referral incentives for existing members.
Step 5: Metrics Tracking & Optimization
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Monitor key metrics: member count, MRR, ARR, average spend per member, churn.
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Break down revenue per member vs non‑member.
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A/B test tiers, pricing, perks, messaging.
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Monthly review with client and tweak.
Step 6: Scale & Growth
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Use member testimonials for ads.
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Run limited‑time peaks (holiday specials) for sign‑ups.
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Upsell within membership: add‑ons, premium tiers, product bundles.
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Expand membership marketing to acquisition campaigns.
Why This Approach Beats Traditional Models
Most medspa marketing companies still pitch “get more leads, book more appointments”. That’s fine—but limited. You eventually hit saturation: more spending, more discounts, diminishing returns.
But with membership‑driven strategy:
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You boost revenue per patient (hardest lever).
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You reduce dependency on new leads—because existing clients stay.
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You stabilise cash flow (less feast/famine).
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You increase staff utilisation, retail sales, referrals.
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You get metrics (MRR/ARR) you can forecast and scale.
In short: the smart medspa marketing companies aren’t just playing “book treatment game”—they’re playing “build member value game”.
Key Metrics Every Medspa Marketing Company Should Use
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MRR (Monthly Recurring Revenue): members × monthly fee
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ARR (Annual Recurring Revenue): MRR × 12 (less churn)
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Average Spend per Member: includes upgrades, retail
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Churn Rate: % of members cancelling each month
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New Membership Enrolments: count each month
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Acquisition Cost per Member: how much marketing spend to get one member
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Upsell/Upgrade Rate: % of members taking extra services
Tracking these means you’re delivering real business value—not just vanity metrics. Tools like BoomCloud™ make this data manageable.
Final Thoughts
If your business is among the medspa marketing companies and you’re still selling “treatment by treatment” campaigns, it’s time for an upgrade. The future lies in membership programs that lock in loyalty, increase spend, and build predictable revenue. When you wrap that into your marketing offer you go from service provider to growth partner.
Your client’s med spa stops chasing each booking and instead builds a community of members who return, spend, refer, stay. And you? You deliver a system with metrics—MRR, ARR, revenue per patient—not just random bookings. That’s the kind of transformation clients are dying to get.
Remember: The best way to grow a practice is by optimising revenue per patient—not just getting more patients. Build the membership engine, market it right, automate it, and let it scale.
Useful Links
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Download the million‑dollar membership plan ebook – https://boomcloud.myclickfunnels.com/million-dollar-book
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Take The Six‑Figure Patient Membership Plan Course – https://www.boomcloudapp.com/six-figure-membership-course
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Schedule a Demo of BoomCloud™ & Learn how to manage & grow your membership plan – https://boomcloudapps.com/demo-schedule/
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Create Your BoomCloud™ Account For FREE – https://www.boomcloudapp.com/main-online-demo-and-sign-up-page
FAQs
What do medspa marketing companies do differently when they add membership services?
They shift strategy from “book‑this‑treatment” to “build‑this‑membership‑eco‑system”. They modify messaging, funnels, technology, staff training. They measure MRR, ARR, revenue per member. The difference is deeper loyalty and higher spend.
Why do membership patients spend more than non‑members?
Because they visit more often, they’re primed for upgrades and add‑ons, they feel part of a club and are more loyal. Data shows they spend about 35% more, visit 2.9× more often. Prospyr Med+1
How can a medspa marketing company prove value to a client?
By delivering numbers: “We helped you get X members, that equals $Y in monthly recurring revenue, average spend per member is $Z, your projected annual revenue is $W.” Show movement in MRR/ARR, compare member spend vs non‑member.
What is a good membership pricing range for a med spa?
Programs typically range from $50‑$300/month depending on services and market. Prospyr Med+1
What software should a medspa marketing company recommend?
A platform that handles recurring billing, member portals, analytics—and integrates with the practice’s booking system. BoomCloud™ is one example.
What are common mistakes when launching membership programs?
Poor onboarding (members sign up but don’t book their first visit) • mismatch between program and clientele • lack of tracking and re‑engagement • weak perceived value. americanspa.com
