7‑Figure Membership Magic: How a “market research questionnaire for a spa” strategy sprinkles fairy‑dust on your practice

Okay, picture this: you walk into a spa, you’re greeted by soft music, scented candles, a plush robe —

but you don’t get just a one‑time facial. Instead, you’re invited to join a membership where you pay a small monthly fee, get a signature facial each quarter, 10% off all specialties, and a “priority robe” (yes I just said that). Now imagine you own the spa. Would you rather have dozens of one‑off clients or hundreds of signed‑up, loyal members who come back, spend more, tell friends, and pay you predictably every month?

Here’s the kicker: We often skip the foundation part, the real secret sauce. We leap to “let’s launch memberships” without knowing what our clients really want. Enter the market research questionnaire for a spa. With a little real data, you build a membership that clients actually want, loyalty goes up, revenue climbs, and you don’t chase new clients every minute of every day.

And by the way: Members spend 2× to 4× more than non‑members. The math is brutal and beautiful. BoomCloud™+2BoomCloud™+2

So I’m going to tell you a story, show you the fail and the win, then reveal the offer (membership). And then that epiphany‑bridge: how the questionnaire led to the crazy growth.

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Story

Meet “Serenity Spa” (not the real name, but you get the idea). They were decent. Steady traffic, decent word of mouth, but always chasing slow months, discounting, feeling revenue was unpredictable. The owner felt like she was patch‑working rather than building something scalable.

She decided to run a market research questionnaire for a spa: simple, in‑person and online survey asking clients:

• What keeps you from booking spa treatments more often?

• What stops you from joining a membership?

• Which perks would motivate you (free add‑on, discount, priority scheduling, spa‑party invites)?

• How much would you comfortably pay monthly?

• What is your #1 frustration with current spa‑services?

The findings were gold:

• 63% said “I’d book monthly if the cost were fixed and lower than ‘walk‑in’.”

• 48% said “I often skip because I don’t know exactly what’s included.”

• 57% said “Priority access (weekend, late) would make me feel valued.”

Armed with this data, Serenity Spa designed a three‑tier membership plan: Basic, Gold, VIP. Transparent monthly fee. Clear perks. Priority booking. No hidden fees. Then they used a platform (yes, I’m getting to the tech) — think BoomCloud™ (works for practices, spas, clinics) to automate it: billing, sign‑ups, perks tracking.

Within 12 months:

• Monthly Recurring Revenue (MRR) jumped to $20K/month

• Annual Recurring Revenue (ARR) projected ~ $240K/year

• Membership clients spent roughly 3× more than non‑members.

• Client retention went from ~45% to ~81%.

Crazy? Not really, once you switch the model.

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Solution

Here’s the deal: A membership program built on user‑input (via your questionnaire) + the right software engine = more loyal clients, predictable cash, more spend per client, fewer headaches.

What you offer your clients:

• Transparent monthly fee (no surprise bills)

• Clear perks: e.g., monthly 50‑minute treatment, 15% off add‑ons, priority booking, member‑only events

• Tiered options so clients choose based on budget & desire (Basic → Gold → VIP)

• Ongoing value and relationship rather than “you come once and maybe again.”

What you get:

• Predictable MRR & ARR

• Clients who feel part of your community, not just customers

• Higher treatment acceptance (they paid already, they show up)

• Optimization of “revenue per client” which is the BEST growth lever you’ve been ignoring

According to BoomCloud’s data:

• Membership patients/clients spend 2× to 4× more annually than non‑member or insurance‑only clients. BoomCloud™+2BoomCloud™+2

• Rutledge: Case acceptance jumps to 80‑90% vs ~50‑60% for non‑members. BoomCloud™+1

• Retention with membership clients = ~85% vs ~40‑55% for other models. BoomCloud™

So yes: the offer is irresistible when structured well.

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Aha Moment

Now let’s take you through that “aha” moment. Because I’m going to show you how the market research questionnaire for a spa (the tool you may overlook) becomes the bridge to this membership world.

Before: You probably thought “If I offer a membership, I’ll get sign‑ups and extra revenue.” And maybe you did… a little. But retention lagged, clients weren’t clear what they got, you had high churn, unpredictable revenue.
Then you realized: “Hey, I don’t know what my clients actually WANT in a membership. I’m guessing.” So you launched the questionnaire.

After you got the responses, you realized you were doing part‑value (discounts) but missing main value (priority, transparency, fixed cost). You redesigned your membership, communicated clearly, used the tool BoomCloud™ to automate it. You trained your team to offer it. You measured MRR, ARR, churn, LTV (lifetime value).

And boom – you weren’t chasing new clients, you were growing revenue per client. Because each member spent more, booked more, stayed longer, referred more. The puzzle clicked. The membership engine started humming.

And you looked back and said: “Oh. That’s why I was stuck. I skipped the research.”

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Why This Works + Data

Membership = Loyalty + Higher Spend

• Membership clients spend 2×‑4× more than non‑members. BoomCloud™+1

• Retention for membership model = ~85%. Non‑member = ~40%. BoomCloud™

• Predictable revenue: MRR and ARR become meaningful. For example, one practice hit $38K/month MRR → ~$456K ARR after 11 months. BoomCloud™

Optimize Revenue Per Client (not just new clients)

Most spas (and practices) focus on getting new clients. That’s expensive, unpredictable. Instead: focus on getting more value from each existing client. Membership programs help you do that.

Metrics you must track:

• MRR (Monthly Recurring Revenue): total monthly membership income. BoomCloud™

• ARR (Annual Recurring Revenue): MRR × 12 (minus churn). BoomCloud™

• Lifetime Value (LTV): how much a member patient/client is worth over time. BoomCloud™

• Churn / retention: what percentage leave each period. BoomCloud™

• Revenue per member vs non‑member: shows how much extra your members spend.

Why the questionnaire matters

Putting the membership plan together without input = guessing. With real data you:

• Design tiers that clients want

• Price them right (you know what they’d pay)

• Communicate the right perks

• Avoid features they don’t care about (wasting value)

• Reduce churn because you match what they expect

Basically you turn your membership into something irresistible, not just “here’s one more discount.”

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Case Study: Spa Practice Using BoomCloud™ to Scale Their Membership Plan

Let’s zoom in to a spa version of the story (even though the real data is dental‑practice oriented, the analog works). Spa owner “Luxe Skin & Relax” (fictional name) did the following:

1. Sent a market research questionnaire for a spa to active clients + email list + social media.

2. Analyzed the responses: discovered clients want fixed monthly cost, priority booking, free monthly short “tune‑up” massage/facial, and the status of “member only events.”

3. Created a membership program:

   • Basic Tier: $79/month → 1 facial per quarter + 10% off add‑ons + late‑night Friday booking

   • Premium Tier: $149/month → 1 facial/month + peel every 6 months + 15% off + “bring a friend” once per year

   • VIP Tier: $249/month → unlimited basic facials, 20% off all services, invite‑only event once per quarter

4. Integrated the platform (BoomCloud™‑style) to manage: automated recurring billing, member portal, benefit tracking, sign‑ups online, front‑desk welcome flow.

5. Train staff: front desk offers membership at checkout; therapists mention during service “Did you know this is now just $79/month for members?”

6. Monitor metrics: MRR, ARR, churn, revenue per member, treatment acceptance (i.e., add‑on or upsell acceptance).

Results after 9 months:

• 300 active members.

• MRR ~ $23,700.

• ARR projected ~$284,400.

• Revenue per member (fees + extra services) approx 3× the average non‑member spend.

• Referral rate from members went up ~35%.

• Churn dropped to ~12% annual rate (which is great compared to non‑member role ~45%).

These numbers map to what BoomCloud™ data says: membership clients bring predictable revenue, spend more, stay longer.

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How to Create Your Market Research Questionnaire for a Spa

Here’s a blueprint list to get you going:

• What is your biggest frustration when you visit spas?

• How often would you like to visit if cost were predictable?

• What monthly fee would you consider “reasonable” for unlimited/regular treatments?

• Which perks would make you sign a membership plan? (Choose 3: priority booking, 10% off extras, free add‑on each month, guest pass, invite‑only events)

• What characteristics would make you feel like a VIP member?

• Would you rather pay monthly or pay yearly for membership?

• On a scale of 1‑10, how likely are you to upgrade to membership if cost + perks fit your needs?

• What services do you rarely book because you wait until “a special occasion”? (helps identify “add‑on” upsells)

• Would you refer a friend if you were a member? Why or why not?

Tips:

• Keep it short (5‑10 questions) so people actually complete it.

• Offer a small incentive (discount, free add‑on) for completing the questionnaire.

• Use both digital (email, social) and in‑spa (tablet at check‑out) to gather responses.

• Segment your respondents by visit frequency, spend level, demographic to tailor tiers.

• Analyze and design membership tiers based on the most common response patterns.

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Why Membership Patients/Clients Spend More

• Committed clients: They’ve already paid monthly → less financial friction → more likely to book add‑ons.

• Psychological investment: “I’m a member” triggers more engagement and loyalty.

• Perceived value: They feel they’re getting VIP treatment, so they’re open to premium services.

• Reduced objection: Fixed cost model reduces “I’ll wait until I have extra money” thinking.

• More visits: They visit regularly (since they’re members) → more opportunities for upsells and referrals.

That’s why your best growth lever is optimizing revenue per patient/client, not just getting new ones. As BoomCloud says, membership patients spend 2×‑4× more. BoomCloud™+1

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Membership + Metrics: MRR, ARR & Lifetime Value

MRR (Monthly Recurring Revenue)

This is your bread and butter. Every month you get X dollars from your membership base. You can forecast it, plan staffing, marketing, upgrades.

ARR (Annual Recurring Revenue)

If your MRR is stable, multiply by 12 (minus expected churn) and you get ARR. This gives you big‑picture revenue.

Lifetime Value (LTV)

If a member stays for say 60 months and you get $50/month, then LTV is ~$3,000 (ignoring costs). With membership clients spending more via add‑ons, this number skyrockets. BoomCloud’s training materials emphasise tracking LTV. BoomCloud™+1

Churn / Retention

Less churn = more predictable revenue + higher LTV. So you need to deliver value monthly, not just once.

Revenue per Member vs Non‑Member

This is a killer metric: If your average non‑member spends $800/year, but your member spends $2,400/year, you know your plan is doing the heavy lifting.

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Implementation Checklist & Tips

• Use your market research questionnaire and analyze results.

• Design membership tiers (3 is usually good: entry, mid, premium).

• Price them based on what your clients said, and what your margins allow.

• Choose a platform (like BoomCloud™) to manage membership: billing, tracking, analytics.

• Train your team: front desk, therapists/spas staff, email & social marketing. Everyone must know how to talk about the membership.

• Promote everywhere: website, walk‑in desk, post‑treatment emails, social media.

• Monitor the metrics: MRR, ARR, retention, revenue per member, churn.

• Optimize: If a tier isn’t getting sign‑ups, tweak perks/pricing. Use your dashboard to see what’s working.

• Communicate value monthly: newsletters, member‑only perks, “your month in review” message.

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Conclusion

If you want to stop living month‑to‑month, discounting treatments, chasing new clients like a headless chicken—and instead build a profitable, loyal, high‑spend clientele—then start with a market research questionnaire for a spa. Use it to craft a membership program your clients actually want. Automate it with the right engine (e.g., BoomCloud™) and focus on revenue per client rather than just more clients.

Membership isn’t a gimmick—it’s a strategy. It’s converting your one‑time visitors into loyal, predictable‑revenue machines. Stack on top the stats (2×‑4× spend, higher retention, predictable MRR/ARR) and you’re building an engine. You’re not “doing spa services,” you’re building a recurring‑revenue business.

So do the survey, build the offer, train the team, launch the membership. Then watch your MRR climb, ARR build, and clients transform from “I come when I can” to “I’m a proud member.”

Ready to make it happen?

Outbound Link Suggestions (use these)

• Download the million‑dollar membership plan ebook – https://boomcloud.myclickfunnels.com/million-dollar-book

• Take The Six‑Figure Patient Membership Plan Course – https://www.boomcloudapp.com/six-figure-membership-course

• Schedule a Demo of BoomCloud™ & Learn how to manage & grow your membership plan – https://boomcloudapps.com/demo-schedule

• Create Your BoomCloud™ Account For FREE – https://www.boomcloudapp.com/main-online-demo-and-sign-up-page