How Do You Attract Dental Patients?

May 17, 2025
Topics: Dental
Written by: Lisa Rasmussen

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If Your Dental Office Feels Like a Ghost Town, This is Why

You ever walk into your practice, see the empty chairs, and wonder if Thanos snapped his fingers and wiped out half your town?

You’re not alone, doc.
The truth is:

“Attracting dental patients isn’t just about throwing cash at ads and praying. It’s about building real relationships and loyalty.”

Because you don’t just want any patients.
You want loyal, high-value patients who stick around, spend more, and bring their friends.

How do you do that?
Say it with me now:
MEMBERSHIP PROGRAMS + SMART MARKETING = Dental Empire Growth.

Let’s dive into the secret sauce.


Story: How One Dentist Went from Empty Chairs to a Patient Party

Dr. Jason had a major case of “new patient addiction.”
He thought the more ads he ran, the better.

So he:

  • Dumped $10k/month into Google and Facebook

  • Offered $59 cleanings like it was a flea market

  • Still had half his chairs empty

Until he realized something HUGE:

New patients aren’t the goal.
LOYAL patients are.

Jason launched a BoomCloud™ Membership Plan.

✅ Cleanings, exams, and whitening included
✅ Family plans for bigger loyalty
✅ Promoted it inside the office and online

Result after 9 months:

  • 500 membership patients

  • $18,000/month in MRR

  • $216,000/year in ARR

  • 50% increase in referrals

No more coupon-hoppers.
Just ride-or-die patients who said YES to treatment (and YES to their friends joining).


Build Loyalty, Then Watch Patients Flock to You

How Do You Attract Dental Patients the SMART Way:

  • ️ Launch a killer membership plan (with BoomCloud™)

  • Focus on preventive care and cosmetic perks

  • Use blogs, emails, and social media to promote loyalty

  • Stack MRR so your base cash flow is predictable

  • Treat patients like VIPs — because they are!

Pro Tip:
Membership patients visit 2X–3X more often and spend 2X–4X more annually. (Source: BoomCloud™)


From Begging for Leads to Building a Tribe

Old Jason:

  • Living month-to-month on new patient numbers

  • Praying his ads worked

  • Watching patients vanish after one cleaning

New Jason:

  • 500 loyal members

  • Recurring revenue flowing in

  • Word-of-mouth marketing on autopilot

The BIG Epiphany?
It’s not about ATTRACTING more patients.
It’s about CONVERTING and KEEPING the ones you already have.

Membership = Loyalty = Growth.


Facts That’ll Smack You With the Truth (and Opportunity)

82% of patients prefer simple payment options like memberships (source: Becker’s Dental Review).
Businesses with subscriptions grow 5X faster than those without (source: HubSpot).
Membership patients spend 2X–4X more than non-members (source: BoomCloud™).

Patient referrals are 4X more likely when patients feel like VIPs.

Translation:
Memberships make it easier, cheaper, and faster to attract better patients.


BoomCloud™ Membership Ideas That Make Patients Flock In

✨ Preventive VIP Club (cleanings, x-rays, exams)
✨ Smile Makeover Club (whitening, cosmetic perks)
✨ Kids Smile Club (bundle discounts for families)
✨ Senior Smile Savers (50+ benefits)
✨ Emergency Dental Plan (for urgent care heroes)
✨ Gum Guardian Program (perio maintenance!)

Pro Tip:
Customize your membership names to be fun and irresistible!


MRR and ARR: Your Secret Metrics to Patient Growth

Here’s where things get spicy :

MRR (Monthly Recurring Revenue)

Example: 300 members x $40 = $12,000/month

ARR (Annual Recurring Revenue)

$12,000 x 12 months = $144,000/year

You start every month with guaranteed cash flow.
Then add new patients on top of that.

Now THAT’S how you scale without panic marketing.


Case Study: Growing a Dental Practice by 200% with BoomCloud™

Practice: Bright Smiles Family Dental, San Diego
Problem: High churn, low word-of-mouth
Solution: BoomCloud™ Membership Plan + organic marketing
Results:

  • 450 active members

  • $16,200 in MRR

  • ARR of $194,400

  • Patient retention up by 67%

  • Referral volume doubled

Dr. Michelle’s quote:
“I stopped being a marketing hamster and started building a patient family.”


Why Revenue Per Patient is The Real Secret to Attracting (and Keeping) Patients

You don’t want 1,000 random patients.
You want 300 loyal patients who:
✅ Show up
✅ Spend more
✅ Refer others
✅ Stay longer

Focus on value per patient — not just volume.

Use memberships to turn casual visits into lifelong loyalty.

That’s how you create unstoppable, compounding dental practice growth.


FAQs About Attracting Dental Patients

How do you attract dental patients quickly?
Launch a loyalty-building membership program and promote it everywhere: website, social media, in-office.

Are memberships only for uninsured patients?
Nope! Even insured patients love perks like whitening, discounts, and cosmetic bonuses.

Do memberships actually bring in referrals?
Heck yes. People love to brag about VIP deals. And BoomCloud™ even helps you automate the marketing!

What’s the ROI on a dental membership plan?
4X–10X depending on your pricing and promotion strategy.

Is it hard to start a membership program?
Not with BoomCloud™! They give you templates, training, automation, and done-for-you options.


Conclusion: Stop Chasing Patients and Start Attracting Raving Fans

Old way:
Spend $$$ on ads ➡️ Pray for new patients ➡️ Watch them vanish.

New way:
Build a loyalty program
Stack MRR and ARR
Turn patients into your best promoters

Because when you attract the right patients, you don’t just survive.
You thrive.

Launch Your BoomCloud™ Membership Program Today


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Jordon Comstock

Author Bio

Jordon Comstock is the Founder & CEO of BoomCloud™, a software that allows practice, clinic & spa owners to build, manage and scale a membership program. This helps practice & clinic owners to create recurring revenue & improve loyalty via membership programs. Jordon is passionate about Music, Hawaii, Healthcare businesses like: dentistry, optometry, med spas and massage spas. Schedule a demo of BoomCloud™ and learn how membership programs can improve your business. Here are more dental books to improve your practice

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