How Do I Write a Dental Blog?

May 17, 2025
Topics: Dental
Written by: Lisa Rasmussen

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If Your Dental Blog Puts People to Sleep, You’re Doing It Wrong

Alright, doc — time for some real talk.
Most dental blogs out there? Snooze-fests.

  • Dry.

  • Boring.

  • Written like a Wikipedia page with a dental license.

If your blog feels like chewing cotton balls, patients are bouncing faster than you can say “periodontal disease.”

“How do I write a dental blog that’s actually fun, builds loyalty, and gets me new patients?”

Simple: Write like a human. Teach like a pro. Sell like a boss.

And guess what?
A smart dental blog PLUS a membership program is the ultimate patient magnet combo.

Let’s dive in.


Story: The Blog That Turned a Ghost Practice Into a Patient Party

Dr. Anna was tired.
Tired of boring blogs.
Tired of zero website visitors.
Tired of ads that drained her budget faster than a toddler drains a juice box.

She decided to flip the script.

✅ She launched a fun, edgy blog
✅ Used simple, conversational language
✅ Started mentioning her in-house BoomCloud™ membership plan
✅ Focused every post on solving REAL patient problems

Fast forward 6 months:

  • Website traffic up 600%

  • 150 patients signed up for her membership

  • $5,200/month in MRR

  • $62,400/year in ARR

Blogging wasn’t just “content” — it became a profit center.


Write Blogs That Don’t Suck (and Stack Revenue Too)

How to Write a Dental Blog That Wins:

  • Answer Real Questions Patients Google (like “how do I whiten my teeth fast?”)

  • Use Fun, Simple Language — Ditch the clinical jargon

  • Add Personal Stories — Humanize your practice

  • Mention Your Membership Program in every blog

  • Use Visuals — Infographics, emojis, before-and-afters

  • Link to Your Services and Membership Page

Pro Tip:
Every blog post is a sales machine in disguise. Play the long game.

Membership + Blog = MRR Growth Machine.


From Boring Blogger to Patient Magnet

Old Dr. Anna:

  • Blogging out of obligation

  • Crickets on her website

  • Spending $$$ on ads to get 3 calls a week

New Dr. Anna:

  • Writing 2 fun blogs a month

  • Getting 20+ new leads a month organically

  • Selling her BoomCloud™ Memberships like hotcakes

Her BIG epiphany?
Patients don’t care how many degrees you have.
They care about how well you solve their problems — and how easy you are to understand.


Mind-Blowing Blog + Membership Stats You Need to Know

Companies with blogs generate 67% more leads monthly than those without (source: HubSpot).
Membership patients spend 2X–4X more on dental care annually (source: BoomCloud™).
Businesses with subscription models grow 5X faster than traditional businesses (source: HubSpot).
Content marketing costs 62% less than traditional marketing — and delivers 3X more leads.

Translation:
Writing a blog = Lower costs, higher loyalty, bigger paydays.


Epic Blog Topic Ideas for Dentists

Stuck on what to write? Try these proven blog bangers:

✨ How to Whiten Your Teeth at Home (Safely!)
✨ 5 Signs You Need to See a Dentist (Today)
✨ What Dental Insurance Doesn’t Cover (And Why Memberships Rock)
✨ Implants vs. Dentures: Which One’s Right for You?
✨ How a Membership Plan Saves You Money
✨ 7 Tips for Overcoming Dental Anxiety
✨ What to Do in a Dental Emergency (Hint: Call Us!)
✨ Why Preventive Care is the Secret to a Million-Dollar Smile

Pro Tip:
Always weave in a CTA (Call-To-Action) about your membership plan!


MRR + ARR: The Power Metrics Behind Every Blog Post

Imagine this:

You write a blog post about whitening.
A patient reads it, loves it, signs up for your $30/month membership.
That’s $360/year from ONE blog post.

Now scale that:

  • 50 new members = $18,000 ARR

  • 100 new members = $36,000 ARR

That’s compounding revenue from content you wrote ONCE.


Case Study: Growing a $100K Blog Funnel with BoomCloud™

Practice: Smile Bright Dental, Miami
Problem: Dead website, low patient loyalty
Solution: Launched a content-rich blog + promoted BoomCloud™ membership
Results:

  • 12 blog posts in 6 months

  • 310 new membership signups

  • $11,800 MRR ($141,600 ARR)

  • Reduced marketing spend by 42%

Quote from Dr. Sam:
“Every blog post is like planting a money tree. Memberships are the fertilizer.”


Why Membership Patients Are the Best Blog Readers

Membership patients aren’t just casual browsers.

They are:
✅ More loyal
✅ More profitable
✅ More active readers
✅ More likely to share your content

By promoting your BoomCloud™ Membership in your blogs, you turn readers into recurring revenue machines.


FAQs About Writing a Dental Blog

How long should a dental blog be?
Aim for 1000–1500 words. Google loves meaty, helpful content.

How often should I post blogs?
At least 2-4 times a month for best SEO traction.

Should I write the blog myself or hire someone?
Depends! If you’re a decent writer, do it yourself. Otherwise, hire a pro who understands dental SEO.

How do I promote my membership in blogs?
Add a call-to-action (CTA) at the bottom (and sometimes mid-post) linking to your membership page.

Does blogging actually bring in patients?
HECK YES. 70% of patients research online before choosing a dentist. (source: ADA)


Conclusion: Stop Writing Boring Blogs and Start Printing Money

Writing a dental blog isn’t about sounding smart.
It’s about connecting, educating, and building trust.
And trust = treatment acceptance = revenue.

Launch your BoomCloud™ Membership.
Write fun, real, relatable blog posts.
Watch patients flow in — and stay for life.

Because when you mix killer content + loyalty programs, you don’t just market your practice…
You SCALE it.

Build Your BoomCloud™ Membership Empire Today


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Jordon Comstock

Author Bio

Jordon Comstock is the Founder & CEO of BoomCloud™, a software that allows practice, clinic & spa owners to build, manage and scale a membership program. This helps practice & clinic owners to create recurring revenue & improve loyalty via membership programs. Jordon is passionate about Music, Hawaii, Healthcare businesses like: dentistry, optometry, med spas and massage spas. Schedule a demo of BoomCloud™ and learn how membership programs can improve your business. Here are more dental books to improve your practice

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