The Problem With Boring Chiropractic Marketing Materials
Raise your hand if your current chiropractic marketing materials are basically a smiling spine and a “Come in for a Free Consult!” flyer. Yeah, we’ve all seen ‘em.
Here’s the deal: most chiropractic marketing sucks because it’s outdated, generic, and it doesn’t actually grow your bottom line. Want to build real, sustainable income? Want patients who stick around and pay you monthly like Netflix? Then your marketing materials need to do one thing:
Sell the hell out of your Membership Plan.
Story: Dr. Zack’s 180° Shift with BoomCloud™
Meet Dr. Zack, a chiropractor from San Diego. He had flashy business cards, a decent website, and some print brochures—but no glue to hold it all together. His new patient visits were like a Tinder date—hot for a minute, ghosted the next. He didn’t have loyalty, recurring revenue, or a predictable system.
Then came the lightbulb .
Zack found BoomCloud™. He used it to launch a sleek, automated membership plan. But the secret sauce? He rebuilt all his marketing materials around it. Brochures, landing pages, posters, email templates, in-office signage—they all said one thing:
“Get better. Stay better. Pay monthly.”
And boom —from that moment forward, Zack’s practice started printing recurring revenue.
It’s Not About More Patients. It’s About More Revenue Per Patient
Zack didn’t need 500 new patients. He needed 100 loyal members paying $79/month.
Here’s the math:
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100 members × $79 = $7,900 MRR
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$7,900 × 12 = $94,800 ARR
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Plus, members spent 2–4x more on add-ons, supplements, and extra visits
That’s not a marketing win—it’s a practice transformation.
How to Create Chiropractic Marketing Materials That Convert
Forget “fluff.” Let’s talk about marketing materials that actually convert strangers into recurring revenue.
Chiropractic Marketing Materials You NEED to Upgrade
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Membership Brochure (print & PDF):
Clear pricing, benefits, testimonials, and how it works. -
Explainer Video (for website & TV):
90 seconds to sell the why behind your membership. -
Email Campaigns (automated):
Nurture leads and promote sign-ups. BoomCloud™ can help automate it. -
Landing Page with Offer:
Tie your social media, Google Ads, and in-office signs to one killer conversion page. -
Patient Onboarding Kit:
Give new members a branded folder or welcome box. Include a sticker, water bottle, or even a “Member since ___” card. -
In-office Posters:
Showcase the membership like it’s the hottest deal in town.
➡ “Join the Wellness Club – Only $79/month”
➡ “Members Get More: Free Adjustments + Priority Booking” -
Scripts for Staff:
Train your front desk to pitch the plan like pros:
“Would you like to join our wellness membership today and save 20% on each visit?”
Cool BoomCloud™ Tips (a.k.a. Money-Making Marketing Moves)
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Automated billing = no awkward payment convos
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Churn alerts – Follow up before a member drops off
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MRR & ARR Dashboard – Watch your membership empire grow
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️ Upsell tracking – Monitor extra purchases from members
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Patient Portal – Members can manage their plan on the go
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SMS/email templates – Retain, re-engage, and delight members
Case Study: The Spine Squad Membership Surge ⚡
Practice: The Spine Squad (Austin, TX)
Doctor: Dr. Katie – ex-athlete turned elite chiro
Before BoomCloud™:
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High new patient churn
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Unpredictable monthly revenue
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No loyalty systems in place
After BoomCloud™:
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65 members in 90 days
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$89/month average plan = $5,785 MRR
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Members spent 3.2x more annually
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Monthly growth in new sign-ups thanks to in-office signs and brochures
She used only three pieces of marketing material:
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A killer landing page with testimonials
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A poster with “Wellness Plan – $89/mo” by the front desk
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A welcome email drip sequence built with BoomCloud™
She didn’t buy TV ads. She didn’t need a new logo. Just focused messaging and membership-centric assets.
Why This Works (Backed by Stats)
According to Dental Economics (same membership model concept), membership patients:
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Visit 3x more per year
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Spend 2–4x more per year
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Have 50% higher retention
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Lead to 60% more referrals
Chiropractic patients are no different. The human brain loves convenience, value, and community. Memberships hit all three.
FAQs
What are the best chiropractic marketing materials to invest in?
Anything that promotes your membership plan—brochures, posters, digital ads, email campaigns, landing pages, and social media.
How do I make my marketing materials actually convert?
Focus on benefits, testimonials, and clear, recurring value. Use real patient stories and keep it simple. Don’t make them guess what they get.
Can BoomCloud™ help me with marketing?
Heck yes. It’s built for chiropractors—automated billing, marketing funnels, templates, and a dashboard that shows your MRR, ARR, churn, and more.
How do I train my team to pitch the membership?
Use scripts, role play, and frame it like a loyalty reward. Help them understand they’re not selling—they’re helping people stay healthy affordably.
How much more do membership patients spend?
On average, 2–4x more per year—not just from more visits, but also add-ons, referrals, and trust.
Why are chiropractic marketing materials so important?
Because great care without great communication = crickets. Your marketing should reflect the value you provide—and do it in a way that sells.
Final Thought
You don’t need a new logo. You don’t need to “go viral.” You just need chiropractic marketing materials that turn walk-ins into monthly members. That’s it.
Want to stop the cash flow rollercoaster and start building wealth in your practice?
Want loyal patients who stick with you like a good adjustment?
Then get your materials right and make your membership plan the star of the show.
Resources – Start Your Membership Empire
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Download the million-dollar membership plan ebook:
https://boomcloud.myclickfunnels.com/million-dollar-book -
Take The Six-Figure Patient Membership Plan Course:
https://www.boomcloudapp.com/six-figure-membership-course -
Schedule a Demo of BoomCloud™:
https://boomcloudapps.com/demo-schedule/ -
Create Your BoomCloud™ Account For FREE:
https://www.boomcloudapp.com/main-online-demo-and-sign-up-page
