Why the “Dental Marketing Family” Model Is the Smartest Way to Grow MRR and Loyalty

May 31, 2025
Topics: Dental
Written by: Lisa Rasmussen

How Smart Practice Owners Are Ditching PPOs and Adding $500K+ in Recurring Revenue

Join our exclusive course and discover the proven strategies that practices use to add $10,000+ in monthly recurring revenue with patient membership plans. Dr. Evans took this course and now has over 800 members and $37,000/mo of predictable recurring revenue. Watch this webinar before we take it down in 24 hours.

This course normally sells for $297.

But right now, I’m giving you access for just $47.

That’s cheaper than a hygiene cleaning.

And it could be the most profitable $47 you ever spend.

Get the Course Here → The Six-Figure Membership Plan Course

What You Will Learn:

- How to Build a Membership Plan That Pays You Monthly (Even While You Sleep!)

- Why PPOs Are Stealing Your Revenue—And How to Take Control of Your Profits

- The 3-Step System to Scale Recurring Revenue
(Even If You’ve Never Sold a Membership Plan Before!)

- The #1 Mistake Dentists Make When Dropping PPOs (And How to Avoid It!)

LIVE Case Study: How One Dentist Went from PPO-Dependent to $500K+/Year in Recurring Revenue With a Membership Program!

In dentistry today, PPOs are not your friend, they hurt your cash flow, demolish your profit margins, jeopardize your patient relationships & use A.I. to deny claims!!

If I had an employee or partner that messed up my business like that, I would FIRE them ASAP! 

$47. No fluff. Just results.

You in?

What If Your Dental Practice Could Become the Chick-fil-A of Your Town?

Picture this: moms love you. Dads trust you. The kids ask to come back.
Your chairs stay full, your re-care rate skyrockets, and your practice is the go-to smile factory in town.

Sound like a dream?

It’s not. It’s what happens when you stop treating your patients like transactions… and start marketing to them like family.

Enter the Dental Marketing Family™ model — powered by BoomCloud™ membership programs, fueled by predictable revenue (MRR), and designed to create multi-generational loyalty that insurance companies could never.

Let’s talk about how dental marketing to families + a membership-based model = sustainable growth and recurring revenue.


‍‍‍ Story: How Dr. Harlan Built a 5-Figure MRR Dental “Tribe” With BoomCloud™

Dr. Drew Harlan had a killer vision: build a family-first practice that felt more like a second home than a sterile office with beach paintings.

He wasn’t trying to scale a corporate DSO beast.
He just wanted to serve the people in his community… and make recurring revenue while doing it.

The problem?
Insurance reimbursements were choking him out like a WWE sleeper hold.

So, he shifted to a new strategy: family-focused dental marketing + a BoomCloud™-powered membership plan.

In just 14 months:

  • $42,700 MRR

  • ‍‍ 940+ active members (many were entire families)

  • Hygiene production up 60%

  • Treatment acceptance jumped 3X

“I stopped being a tooth mechanic and started building a tribe,” Dr. Harlan said.

Boom.


Want to Create a Tribe, Not Just a Practice?

Here’s what most dental marketing gurus won’t tell you…

Families are the holy grail of long-term revenue.

Think about it:

  • One mom can bring you 4–6 lifetime patients

  • Kids grow up and stay if the experience is right

  • Families want convenience, trust, and VALUE

That’s why combining dental marketing for families with a membership program is the cheat code you’ve been waiting for.

And BoomCloud™ makes it dead simple.

You create a family plan → set up auto-renewals → and BoomCloud™ takes care of everything from billing to tracking MRR.


Families Don’t Want Insurance — They Want Certainty

Let’s get real.

Parents are tired of:

  • Surprise bills

  • Limited networks ❌

  • “This isn’t covered” drama

  • Insurance runarounds

What they really want:

✅ Simple monthly cost
✅ Everything covered that matters
✅ Perks for enrolling the whole fam
✅ Zero insurance BS

Your job? Be the hero dentist who says, “Yes, we’ve got you covered.”

And with BoomCloud™, you become that practice — the one that families brag about at soccer games.


Stats That’ll Make You Rethink Your Marketing

Let’s break down why family-focused dental marketing and membership plans make you unstoppable:

  • Families enrolled in membership programs generate 2X–4X more revenue than non-members

  • BoomCloud™ users average $30,000–$80,000 in ARR per 100 member families

  • Treatment acceptance increases by 65% when families are on a flat-rate membership

  • ‍‍‍ Retention rates climb by over 70% with family-focused communication and membership perks

(Source: BoomCloud™, DentalIntel, ADA)


Why BoomCloud™ = The Family Membership Engine

Here’s what you get when you use BoomCloud™ to create your own Dental Marketing Family™ system:

️ Features Built for Families:

  • Group plans for entire households ‍‍‍

  • Auto-renewals that save admin time ⏱️

  • Custom pricing tiers (Kid, Teen, Adult, Ortho)

  • Reporting dashboards for MRR & ARR tracking

  • Integration with your existing software

Business Outcomes:

  • MRR = predictable income you can bank on

  • Reduced dependence on insurance middlemen

  • Monthly cash flow you can reinvest in growth

  • More time to build relationships, less time on paperwork

Get started with BoomCloud™ here


Case Study: The SmileNest Membership Plan That Crushed It in Suburbia

Dr. Megan Lin in Portland rolled out the SmileNest Plan — a family-based membership model:

  • $39/mo per adult

  • $25/mo per child

  • Includes 2 exams, 2 cleanings, fluoride, and 15% off major treatments

With BoomCloud™, her team:

  • Automated renewals

  • Sent email + SMS reminders

  • Used analytics to track churn and MRR

  • Offered a 10% discount for families of 4+

Results in 12 months?

  • 1,100 members

  • $45,000 MRR

  • 3.6X increase in ortho + cosmetic acceptance

  • Lowest cancellation rate in her practice’s history

She’s now launching a second location — fueled by family loyalty and recurring revenue.


How to Launch Your Dental Marketing Family Strategy

Here’s the no-fluff plan to get you rolling:

Step 1: Create the Offer

Build a family membership plan
Price monthly & yearly options
Include preventative, perks, and discounts

Step 2: Promote the Plan

Feature it on your homepage
Email your entire inactive patient list
Partner with local schools, mom blogs, and pediatricians

Step 3: Automate It All with BoomCloud™

️ Set up billing and auto-renewals
Use text and email reminders
Track growth, churn, and MRR from one dashboard


FAQs

How many members do I need to hit $10K MRR?
About 300–350 at $30–35/mo — and families are the fastest way to get there.

What makes family marketing different?
You’re selling trust and ease — not just treatments. Families want one place for everyone.

Does BoomCloud™ help with marketing too?
Yes! You get onboarding, templates, and strategy calls to grow your plan.

Do family plans really increase case acceptance?
Absolutely. Families in your plan feel “in the club.” They listen, say yes, and follow through.

What happens if a patient cancels?
BoomCloud™ tracks it, and you can set up retention funnels to win them back.


Final Thoughts: Make Families Your Forever Funnel

Dentistry isn’t about transactions — it’s about transformation.
It’s about earning the trust of families and turning one patient into five. Then ten. Then generations.

If you want to future-proof your practice:

✅ Go after the dental marketing family demographic
✅ Build a membership ecosystem
✅ Track your MRR like a pro
✅ Use BoomCloud™ to make it stupid-easy

You’re not just a dentist. You’re a relationship builder, a community leader, a smile CEO.

And when families love you — they don’t leave.

Launch your Dental Marketing Family Plan with BoomCloud™


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Jordon Comstock

Author Bio

Jordon Comstock is the Founder & CEO of BoomCloud™, a software that allows practice, clinic & spa owners to build, manage and scale a membership program. This helps practice & clinic owners to create recurring revenue & improve loyalty via membership programs. Jordon is passionate about Music, Hawaii, Healthcare businesses like: dentistry, optometry, med spas and massage spas. Schedule a demo of BoomCloud™ and learn how membership programs can improve your business. Here are more dental books to improve your practice

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