Why a Dental Marketing Expert Thinks Membership Programs Are Sexier Than Facebook Ads (And Way More Profitable)

June 21, 2025
Topics: Dental
Written by: Keilani

How Smart Practice Owners Are Ditching PPOs and Adding $500K+ in Recurring Revenue

Join our exclusive course and discover the proven strategies that practices use to add $10,000+ in monthly recurring revenue with patient membership plans. Dr. Evans took this course and now has over 800 members and $37,000/mo of predictable recurring revenue. Watch this webinar before we take it down in 24 hours.

This course normally sells for $297.

But right now, I’m giving you access for just $47.

That’s cheaper than a hygiene cleaning.

And it could be the most profitable $47 you ever spend.

Get the Course Here → The Six-Figure Membership Plan Course

What You Will Learn:

- How to Build a Membership Plan That Pays You Monthly (Even While You Sleep!)

- Why PPOs Are Stealing Your Revenue—And How to Take Control of Your Profits

- The 3-Step System to Scale Recurring Revenue
(Even If You’ve Never Sold a Membership Plan Before!)

- The #1 Mistake Dentists Make When Dropping PPOs (And How to Avoid It!)

LIVE Case Study: How One Dentist Went from PPO-Dependent to $500K+/Year in Recurring Revenue With a Membership Program!

In dentistry today, PPOs are not your friend, they hurt your cash flow, demolish your profit margins, jeopardize your patient relationships & use A.I. to deny claims!!

If I had an employee or partner that messed up my business like that, I would FIRE them ASAP! 

$47. No fluff. Just results.

You in?

Hey dental warriors! 

Let’s get raw for a sec — as a self-proclaimed dental marketing expert and card-carrying Dan Kennedy disciple, I’m gonna break the internet with this truth bomb:

Google Ads = meh.
Facebook Ads = expensive tire kickers.
Membership Plans = your hidden golden goose.

That’s right. If you want real loyalty, recurring revenue, and patients who never ghost you — you need a bulletproof membership plan more than your next boost post.

Strap in — this is gonna be spicy. ️


Meet Dr. Danny in Phoenix — a Facebook Ads addict.

Two years ago, this guy was spending $5,000/month on PPC campaigns like “Dental Implants Near Me” and “Best Dentist Phoenix.” The clicks came in — but the new patients?

Why?
Because ads attract shoppers, not loyal patients.

Danny was bleeding money on marketing agencies until he read my BoomCloud™ rants and had a Russell Brunson Epiphany Bridge moment:

“Why am I chasing strangers when I could lock in my current patients and have them pay me automatically — every month!?”

So, he flipped the switch:
✅ Paused 90% of his ad spend.
✅ Launched a simple, irresistible membership plan through BoomCloud™.
✅ Offered unlimited check-ups, cleanings, and sweet discounts on big cases.

Fast forward to now:
✅ 720 members.
✅ $21,600 Monthly Recurring Revenue (MRR).
✅ $259,200 locked Annual Recurring Revenue (ARR).
✅ Cost per acquisition? ZERO.

Today, Dr. Danny calls himself a recovering PPC addict — and a smarter dentist for it.


So, my fellow dental marketing expert in training — want Dr. Danny’s results?

✅ Build a membership plan that patients can’t say no to.
✅ Automate the billing, renewals, and perks with BoomCloud™.
✅ Watch loyal patients pay you every month (even when your chairs are empty!).


Classic Dan Kennedy:

“The easiest money to get is from the people already giving you money.”

You don’t need 100 new patients a month.
You need:
✅ Fewer, loyal patients.
✅ Higher revenue per patient.
✅ Predictable cash flow.

Membership does exactly that:
It kills no-shows.
It locks in trust.
It doubles (or quadruples!) your average patient spend.

BoomCloud™ is how smart dental marketing experts do it.


Sexy Stats a Dental Marketing Expert Should Tattoo Somewhere:

Membership patients spend 2–4X MORE per year than uninsured patients.

BoomCloud™ practices average $10k–$25k MRR within 18 months.

Insurance AR headaches drop by 50%.

80% of patients renew every year — automatically.

Meanwhile…
Facebook Ad click: $5–$15.
Google PPC: $30–$80 per lead (not even a patient yet!).
Cost to retain a member? Almost zero.


Dr. Danny’s Membership-First Marketing Machine:

Before BoomCloud™:
❌ $5,000/month in ads = window shoppers.
❌ 30% no-show rate on new patient exams.
❌ Cash flow mood swings every month.

After BoomCloud™:
✅ Membership patients prepay for check-ups — so no excuses.
✅ 92% treatment plan acceptance on big cases.
✅ $21,600 MRR covers rent, team bonuses, and Danny’s golf habit. ️

He calls BoomCloud™ his Freedom Fund — way better than ads!


How a Real Dental Marketing Expert Builds an Irresistible Membership Plan:

Steal Dr. Danny’s battle-tested tiers

Tier 1: Smile Essentials

  • 2 Cleanings (D1110)

  • 2 Exams (D0120)

  • 4 Bitewings (D0274)

  • 10% off major treatments (crowns, implants, ortho)

Tier 2: Total Smile Club

  • Everything in Tier 1 +

  • Oral Cancer Screening (D0431)

  • Fluoride Varnish (D1206)

  • 15% off ALL treatments

Tier 3: VIP Smile Club

  • Everything in Tier 2 +

  • ✨ Complimentary Whitening Trays

  • 1 Emergency Exam Included

  • 20% off major and cosmetic work

BoomCloud™ handles:
✅ Automated billing
✅ Renewals
✅ HIPAA compliance
✅ Reports & reminders

You just market smarter and smile bigger.


How to Sell It (Without Being Weird):

Use this winning line at every consult:

“Mrs. Lewis, most patients save $500+ a year and avoid surprise bills with our Smile Club. Cleanings, check-ups, and discounts — all for a small monthly fee. Should I sign you up today?”

BAM. 8 out of 10 say YES.


✅ Pro Tips From a True Dental Marketing Expert:

✔️ Add your plan to every treatment plan doc.
✔️ Promote it on your website and social ads.
✔️ Post patient success stories on Facebook and Insta.
✔️ Celebrate every $1k in MRR — freedom from insurance chaos.


FAQs

What’s the #1 job of a dental marketing expert?
Retention > acquisition. A loyal patient is worth 5–10 new ones.

Why do membership plans work better than ads?
Because they lock in repeat business and boost trust — your team becomes their “forever dentist.”

Does BoomCloud™ automate everything?
Yes! Billing, renewals, compliance — plug-and-play.

Will patients pay monthly?
They already do for Netflix, Prime, and Spotify — dental care is no different.

Is this legal?
100%! BoomCloud™ ensures compliance in all 50 states.


Final Word From Your Favorite Dental Marketing Expert:

Smart marketing isn’t chasing strangers online.
It’s building a tribe of loyal patients who never leave.
Your membership plan is your real marketing superpower — and BoomCloud™ makes it effortless.

Ads come and go. Membership money stays.


Ready to Become a True Dental Marketing Expert?

Download the Million-Dollar Membership Plan Ebook

Take The Six-Figure Patient Membership Plan Course

Schedule a Demo of BoomCloud™

✅ ✨ Create Your BoomCloud™ Account For FREE

My Top Podcasts

How Smart Practice Owners Attract, Retain & Create Recurring Revenue

Get the book that’s helping over 65,000  practices ditch insurance, boost cash flow, and create financial freedom with a patient membership program.

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vision-membership-plan-ebook Creating a patient membership plan is the smartest strategy to implement in your practice. You will increase patient satisfaction & loyalty, Increase predictable recurring revenue & increase sales!

Fire The PPOs!

Say goodbye to PPOs and hello to a thriving, independent dental practice. Don’t miss out – your journey to financial freedom starts here!

Subscribe to Our Podcasts!

Jordon Comstock

Author Bio

Jordon Comstock is the Founder & CEO of BoomCloud™, a software that allows practice, clinic & spa owners to build, manage and scale a membership program. This helps practice & clinic owners to create recurring revenue & improve loyalty via membership programs. Jordon is passionate about Music, Hawaii, Healthcare businesses like: dentistry, optometry, med spas and massage spas. Schedule a demo of BoomCloud™ and learn how membership programs can improve your business. Here are more dental books to improve your practice

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