Let’s talk about Dental Website Design!
Your dental website isn’t just an online business card—it’s your digital front door. Whether patients are searching for services, booking appointments, or considering membership plans, your website can make or break that first impression.
This guide will help you design an engaging, functional, and SEO-friendly dental website, whether you’re building it yourself or hiring a professional.
1. How to DIY Your Dental Website with WordPress and Divi
For those who want to take the DIY route, WordPress paired with the Divi theme by Elegant Themes offers a flexible, beginner-friendly solution.
Why WordPress + Divi?
- Ease of Use: Drag-and-drop design tools eliminate coding headaches.
- Customizable: Tailor the layout to fit your brand and unique practice needs.
- Cost-Effective: A DIY website costs a fraction of what custom design agencies charge.
Key Features for Dental Practices:
- Add plugins for online scheduling.
- Embed patient testimonials for social proof.
- Include BoomCloud™ membership plan sign-up links for seamless patient enrollment.
2. Hiring a Custom Dental Website Design Agency
If DIY isn’t your thing, hire an agency to create a polished, professional website.
Top Dental Website Design Agencies:
- WildFire: Offers pre-designed dental website templates and custom solutions tailored for dentists. Drag and drop no developer or designer needed!
- Studio 88: Specializes in storytelling-focused design for healthcare providers.
- Wonderist Agency: Known for sleek designs and integrated marketing strategies.
- SMC National: Focuses on multi-location practices with scalable website designs.
- Gargle: Combines website design with marketing services for holistic growth.
- Golden Proportions Marketing: Offers data-driven website designs that convert.
3. Must-Have Elements for a Great Dental Website Design
Online Scheduling
Patients expect convenience. Integrating an online scheduling tool allows them to book appointments instantly, increasing conversion rates.
Membership Plan Information
Showcase your patient membership plan benefits and include sign-up links. BoomCloud™ simplifies this process by integrating membership tracking into your dashboard.
Contact Information
Ensure your phone number, address, and email are prominently displayed, preferably in the header and footer.
SEO-Optimized Content
Incorporate local keywords like “family dentist in [City]” to boost search engine rankings.
Clear Navigation
Use intuitive menus to guide visitors to the most important pages—services, about, contact, and patient resources.
4. The Importance of a Blog for SEO
A blog isn’t just filler content; it’s a powerful tool for:
- Driving organic traffic to your site.
- Establishing authority by educating patients on dental topics.
- Ranking higher in search engines for specific keywords.
Blog Topics for Dentists:
- “How to Choose the Right Dentist for Your Family.”
- “Why Dental Membership Plans Save You Money.”
- “5 Common Questions About Dental Implants.”
5. What Is A/B Testing and Why Does It Matter?
A/B testing involves creating two versions of a webpage to see which one performs better.
Examples for Dental Websites:
- Test two different call-to-action buttons (“Sign Up Now” vs. “Join Today”).
- Experiment with varying layouts for service pages to determine which generates more inquiries.
Why It’s Important:
A/B testing allows you to fine-tune your website to maximize conversions, whether it’s scheduling appointments or enrolling patients in your membership plan.
6. Online Videos to Connect with Patients
Videos create an immediate connection by putting a face to your practice.
Ideas for Engaging Videos:
- Introduction Video: A warm welcome from your dental team.
- Treatment Walkthroughs: Explain procedures like teeth whitening or implants.
- Patient Testimonials: Showcase real stories from satisfied patients.
Case Study: BoomCloud™ and Dental Websites
A dental office integrated BoomCloud™ into their website to grow their membership plan.
Problem:
They struggled to manage membership sign-ups manually and needed a seamless solution.
Solution:
By embedding BoomCloud™ membership links directly into their website, patients could:
- Learn about plan benefits.
- Sign up instantly.
- Have their information tracked in the BoomCloud™ dashboard.
Results:
- Membership Growth: 300+ new members within the first year.
- Higher Engagement: Patients spent more time exploring membership benefits online.
- Increased MRR: Generated $10,000/month in recurring revenue from memberships.
Learn how to really scale your patient membership plan – Lessons from a multi million dollar membership plan
Final Thoughts: Build a Website That Converts
A well-designed dental website isn’t just aesthetically pleasing—it’s a revenue generator. Whether you DIY with WordPress and Divi or partner with a professional agency like WildFire, make sure your site includes essential features like online scheduling, membership plan sign-ups, and engaging content.
With the right tools, like BoomCloud™, your website can become the ultimate patient-conversion machine.
Ready to Elevate Your Practice?
Explore how BoomCloud™ can integrate seamlessly into your dental website to boost membership and patient engagement.
