Stop Posting Boring Content—Here’s How to Get REAL Patients From Facebook
Let’s be real—most dentists have NO IDEA how to market on Facebook. Time to discuss dental tips for facebook
They post “Happy National Flossing Day!” …and get 3 likes (2 from staff members).
They boost posts but never track ROI.
They wonder why their ads aren’t working but have NO clear offer.
Reality check: Facebook isn’t just a place to post content—it’s a patient acquisition MACHINE if you do it right.
✅ Facebook Ads drive 65% of new patient inquiries for top-performing dental practices.
✅ Retargeting ads increase conversions by 70% compared to first-time visitors.
✅ A membership plan makes every ad more profitable by eliminating cost objections.
And here’s the kicker: If you’re not promoting a great offer (like a membership plan), you’re just burning cash.
In this guide, you’ll learn:
✅ How to run high-converting Facebook ads for your practice.
✅ Why retargeting, lookalike audiences & geo-targeting are game-changers.
✅ How BoomCloud™ helps practices scale memberships & maximize revenue.
Let’s go.
Story: How One Dentist Used Facebook to Scale to $500K in Recurring Revenue
Meet Dr. Emily Carter.
She was:
❌ Spending money on Facebook ads with NO ROI.
❌ Getting clicks but no new patient bookings.
❌ Struggling with unpredictable revenue thanks to PPO write-offs.
Then, she made ONE SIMPLE SHIFT—she stopped running generic ads and started promoting her membership plan.
Fast forward 12 months:
She used Facebook ads to attract high-value patients.
Her membership program added $42,000/month in predictable recurring revenue.
Case acceptance skyrocketed (because patients had a simple way to pay).
That’s the power of a smart Facebook strategy combined with a membership plan.
The Best Dental Facebook Marketing Tips That Actually Work
1. Retargeting Ads: The Secret to Converting Website Visitors
RULE #1: Most people don’t book on their first visit—RETARGET THEM.
How to Retarget Website Visitors on Facebook:
✅ Step 1: Install the Facebook Pixel on your website.
✅ Step 2: Create a Custom Audience of people who visited but didn’t book.
✅ Step 3: Run ads offering a membership plan, discount, or free consultation.
Best Retargeting Ad Copy:
“Still Thinking About It? Get a Free Whitening When You Join Our Membership Plan!”
“Don’t Let That Toothache Get Worse – Book Your Appointment Today!”
Why This Works:
✔️ Patients rarely book on the first click—retargeting brings them back.
✔️ You stay top-of-mind for people who ALREADY showed interest.
✔️ Retargeting ads convert 70% better than cold ads.
Want to set up retargeting the EASY way? Check out BoomCloud™
2. Lookalike Audiences: Finding More High-Value Patients
RULE #2: The best way to grow? Target people just like your BEST patients.
How to Create Lookalike Audiences on Facebook:
✅ Step 1: Upload your best patient list to Facebook.
✅ Step 2: Create a Lookalike Audience (Facebook finds people who match their behaviors & interests).
✅ Step 3: Run ads promoting your membership plan, implants, or Invisalign.
Best Lookalike Audience Ad Copy:
“No Insurance? No Problem! Join Our $35/Month Membership Plan.”
“Transform Your Smile – Get $500 Off Invisalign Today!”
Why This Works:
✔️ You’re targeting people who are ALREADY likely to book.
✔️ Higher-quality leads = higher case acceptance.
✔️ Lookalike audiences convert 50% better than cold audiences.
Want to build a high-value patient list? Check out BoomCloud™
3. Geo-Targeting: Only Show Ads to Local Patients Who Matter
RULE #3: You don’t need leads from another state—FOCUS LOCAL.
How to Geo-Target Your Facebook Ads:
✅ Step 1: Set your ad location radius (5-10 miles around your practice).
✅ Step 2: Target people who live AND work in your area.
✅ Step 3: Exclude cities or areas where you DON’T want patients.
Best Geo-Targeted Ad Copy:
“Searching for a Dentist Near [City Name]? We’re Accepting New Patients!”
“Top-Rated Dentist in [City Name] – Book Your Appointment Now!”
Why This Works:
✔️ You’re not wasting ad spend on people who won’t drive to you.
✔️ Local targeting increases appointment bookings.
✔️ You attract the RIGHT patients—not just random clicks.
Want to attract LOCAL high-value patients? Check out BoomCloud™
Why Membership Patients Are 2X More Profitable
Dr. Carter stopped relying on insurance patients and started offering a membership plan.
What She Did:
✔️ Launched a BoomCloud™ membership plan.
✔️ Used Facebook retargeting & lookalike audiences to attract HIGH-VALUE patients.
✔️ Implemented geo-targeting to reach LOCAL patients who actually book.
Results in 12 Months:
1,800 patients joined the membership program.
MRR hit $42,000/month.
ARR surpassed $504,000/year.
Now, Dr. Carter has predictable revenue, loyal patients, and NO PPO headaches.
Want the same results? Check out BoomCloud™
Final Thoughts: Dental Tips For Facebook
The biggest mistake dentists make? Running generic Facebook ads instead of promoting HIGH-VALUE OFFERS.
Step 1: Set up Facebook Ads with a clear offer (like a membership plan).
Step 2: Use Retargeting & Lookalike Audiences to maximize ROI.
Step 3: Offer a membership plan to increase case acceptance & patient retention.
Step 4: Use BoomCloud™ to automate memberships & scale revenue.
More patients. More revenue. Less stress.
Ready to build a membership plan that scales? Check out BoomCloud™
