Thoughts From a Dental Marketing Guru
You don’t need another insurance plan. You need a strategy. How do you know if I am a dental marketing guru?
1. I have created BoomCloud™ and have help practices generate hundreds of millions of dollars in recurring revenue across the U.S.A.
2. I have generated hundreds of thousands of leads for our practices via Thepatientmarketplace.com
If you’re still trying to outsmart PPOs by running Facebook ads without a plan, sending email blasts that end up in spam, or clinging to a website that looks like it time-traveled from 2008 — it’s time for a serious upgrade.
I’m Jordon Comstock, founder of BoomCloud™, and I’m here to give you the real-deal tips from a true dental marketing guru (yes, I’m talking about myself — let’s be honest, I’ve helped thousands of practices ditch PPOs and build scalable recurring revenue).
So let’s skip the fluff and dive straight into the tactical, money-making stuff.
Why Traffic Without Strategy Is Just Digital Noise
Running TikTok ads without a funnel? Doing PPC without tracking ROI? That’s like flossing only once before your cleaning and calling it a win.
Let’s talk traffic — and not just any traffic. We want the right people, with the right intent, clicking through to the right offer.
Here’s how we make that happen:
SEO: Be Google’s Favorite Dentist
SEO isn’t dead — bad SEO is.
The goal: Get your site to show up when someone types “best dentist near me” or “affordable dental care without insurance.”
Tips from the Guru:
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Use Yoast SEO on WordPress (or WildfireSites.com/info).
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Optimize for local keywords like “family dentist in [City]”.
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Create membership-focused content: “No Insurance? Here’s Why That’s a Good Thing.”
BoomCloud™ helps practices like Riverbend Dental get 43% more organic traffic just by highlighting their in-house plan in their meta descriptions and blog titles. Thanks, Google.
PPC: Print Patients on Demand
Google Ads isn’t a money pit — when you know what you’re doing.
Target high-intent searches:
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“Dental membership plan”
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“Dentist no insurance”
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“Affordable dental cleaning”
Hot Tip: Direct your PPC traffic to a landing page with your membership offer, not your homepage.
One BoomCloud™ client spent $1,400 on ads and converted 51 new members in 30 days. That’s a $27 CAC (customer acquisition cost) on a plan that brings in $468/year per patient. That’s called printing patients. ️
TikTok & Social Ads: Yes, They Work
If you think TikTok is just dance videos, I’m gonna need you to sit down.
We helped a practice create a TikTok series called “Ditch Insurance, Not Your Teeth” and got 37 signups from just $220 in ad spend.
Best-performing formats:
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Before/after stories
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Cost comparison with insurance
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Patient testimonials about joining the membership
Bonus: It makes your office look fresh, fun, and approachable.
The Ultimate Guide: Social Media For Dentists
LinkedIn Ads: For Specialist & High-Ticket Offers
Want to target small business owners, executives, or even local HR reps who might send employees your way?
LinkedIn is your jam.
Target by:
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Job title (HR, Office Manager, CEO)
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Location radius
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Interests (Healthcare, Wellness, Benefits)
Perfect for group membership plans and corporate packages.
Conversion Strategies: Turn Clicks Into Cash
So you’ve got traffic. Great. But traffic doesn’t pay the bills — patients do.
Here’s how to convert more browsers into booked appointments (and paying members).
Offer a Membership Plan (Because Membership Patients Spend More)
Let’s get one thing straight: Membership plans aren’t just a nice perk. They’re a growth engine.
BoomCloud™ makes it drop-dead simple to:
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Create your plan in 10 minutes
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Automate billing & renewals
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Track active members, churn, and revenue per member
Real Talk: Membership patients visit 2.8x more, accept 64% more treatment, and have higher lifetime value than cash or insured patients.
Why? Because they’ve already paid. There’s no friction.
Case Study: From 37 to 643 Members Using BoomCloud™
Meet Riverbend Dental. They were tired of PPO write-offs and patients ghosting after their first cleaning.
They joined BoomCloud™ in January 2023.
Here’s what happened:
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Started with 37 active members
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After 18 months: 643 members
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Monthly Recurring Revenue (MRR): $28,935
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Annual Recurring Revenue (ARR): $347,220
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Revenue per Member Patient: $45/mo
They dropped their two biggest PPOs, reclaimed 30% of their schedule, and never looked back.
Design Offers That Convert (And Don’t Feel Salesy)
People don’t want “10% off your next cleaning.” They want clarity and value.
Better offers:
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“$1 to join our dental membership plan — get your first cleaning included”
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“No insurance? No problem. Join today and save 30% on care”
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“Unlimited cleanings, 2 exams, and discounts on major treatment — all for $29/mo”
BoomCloud™ gives you the backend tools to manage, track, and scale every offer. We’re not here to give you software — we’re building your revenue system.
Build Trust With Your Website
Whether it’s WordPress or WildfireSites.com/info, your site should:
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Highlight your membership plan on the homepage
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Include patient video testimonials
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Show the real value of “No Insurance Needed”
Pro Tip: Use exit-intent popups to offer a discount or trial. One client added this and increased membership signups by 19% overnight.
Why Your Membership Plan Is a Marketing Superpower
Membership plans aren’t just about retention — they’re a conversion tool.
They help with:
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Lead Generation (people searching “dentist no insurance”)
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Nurture & Retargeting (email them a plan offer after visiting your site)
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Increasing Patient Value (members spend more — period)
With BoomCloud™, you don’t just launch a plan — you create a flywheel that attracts, converts, and retains your most profitable patients.
The Final Word From Your Dental Marketing Guru (That’s Me )
Look — you’re not a digital ad expert. You’re a dentist. You’re here to help people, not become a full-time Google Ads nerd.
That’s why BoomCloud™ exists.
We handle the backend. You collect the checks.
Want To Grow Like a Guru? Start Here:
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Download the Million Dollar Membership Playbook
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Start your $1 trial of BoomCloud™
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Book a demo with our team — we’ll show you exactly how to go from chasing PPO crumbs to banking real recurring revenue.
Start Now at BoomCloudApps.com
