You’re stuck on a treadmill:
if you don’t get 20 new patients every month, revenue tanks. You’re fighting insurance delays, denials, discount demand. Your cash flow is a roller coaster.
Marketing plan dental clinic Now imagine: every month, you collect $20K–$50K in recurring membership revenue, BEFORE any restorative or cosmetic work. Patients prepay for preventive care, feel invested, and then say “yes” to bigger treatments because budget shock is gone. No more battling insurance as your primary growth engine.
Sounds like magic? It’s just smart engineering—and it’s happening in practices right now using BoomCloud™.
Story
Let me tell you about Dr. Evelyn in Phoenix. She had rock‑solid software, imaging, scheduling, a decent patient base. But she was still hostage to insurance cycles: one month crushing, the next month scrambling. Treatment acceptance hovered around 55–60%.
She layered BoomCloud™ on top of her existing systems and launched 3 membership tiers. Within 11 months:
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~900 active members
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MRR ≈ $38,000 → ARR projected ~$456,000
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Treatment acceptance among members jumped to ~88%
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Her revenue per member (including treatment beyond plan perks) was ~3.4× what non‑members spent
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Retention around 90–93% after 1 year
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Less AR chasing, more predictable cash
BoomCloud’s internal case studies also show that practices using membership patients see 2× to 4× more annual spend compared to non‑member or insurance‑only patients. BoomCloud™+2BoomCloud™+2
Another example: 7 to 7 Dental scaled to over 3,484 active members, generating ~$156,780 in MRR (~$1.88 million ARR) across multiple locations. BoomCloud™
And Dr. Matt Jensen in Colorado Springs: in 12 months he built ~772 membership patients, hit ~$36,100 MRR, ~$433,200 ARR, and his members spent ~3.9× more. BoomCloud™
These are not fairy tales. They’re shifts in mindset + systems + offers + execution.
Here’s what I’m offering you right now:
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A blueprint for a marketing plan dental clinic that centers around membership as your growth engine
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A breakdown of metrics (MRR, ARR, churn) and how to track them
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A real case study using BoomCloud™
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A path to increase loyalty, help patients get treatment, and turn reactive care into proactive care
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Bonus: I’ll plant in you the epiphany that membership patients = bigger ROI per patient
Also, links at the bottom to download the Million‑Dollar Membership Plan ebook, enroll in the Six‑Figure Patient Membership Plan Course, or schedule a BoomCloud™ demo.
Aha Moment
Let me take you from “just another dental marketing” to “membership‑powered practice growth.”
When I first advised a clinic, they said: “We already do ads, SEO, social media. Why a membership plan?” That’s when I walked them through the epiphany bridge:
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Backstory: You’ve invested in software, imaging, staff, systems. But what’s missing is predictable cash flow and patient commitment. Tools manage operations; they don’t monetize loyalty.
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Conflict: Insurance reimbursements lag. Patients resist elective treatment because of cost surprises. You have to hunt for new patients constantly.
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Quest: Build a model where the patient pays something in advance, becomes invested, and willingly proceeds with treatment. Total alignment: patient wellness + your revenue.
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Death & Rebirth Moment: It’s when a dentist switched from treating new patients only, to focusing on revenue per patient. The moment they saw membership billing arrive every month—they realized they didn’t need to hunt new patients as obsessively.
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New World: You don’t rely on insurance volume. Your calendar fills with membership patients who accept treatment at a high rate. Your MRR & ARR give you predictability. You reduce dependency on marketing alone.
That bridge is built by designing membership tiers, automating billing, training a team, and tracking MRR, ARR, churn, and average revenue per member.
Membership Patients Spend 2× – 4× More
This is critical. You can’t just hope membership patients will be more active—they statistically are.
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Practices using membership patients often report 2× to 4× more annual spend vs insurance-only patients. BoomCloud™+3BoomCloud™+3BoomCloud™+3
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Treatment acceptance among members often jumps to 80–90% vs 50–60% baseline. BoomCloud™+3BoomCloud™+3BoomCloud™+3
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One BoomCloud™ case (Riverfront Dental, Boise ID): 674 active members, $31,500 MRR, $378K ARR, treatment acceptance up ~63%, members spending ~4.1× more. BoomCloud™
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Another practice saw their cash flow increase ~47% within 6 months after launching membership + software. BoomCloud™
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BoomCloud claims that practices using their plans “see an increase of 3× spend in case acceptance and generate 5× more active patients.” BoomCloud™
That’s not “nice to have”—it’s survival leverage in today’s environment.
MRR, ARR & Metrics Breakdown
You can’t run what you can’t measure. Here’s how to think about membership economics.
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MRR (Monthly Recurring Revenue): Sum of monthly membership fees collected
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ARR (Annual Recurring Revenue): MRR × 12 (adjusted for churn, downgrades)
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Churn Rate: % of members lost in a period
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Net New MRR: New memberships + upgrades – churn – downgrades
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Revenue Per Member (RPM or RPP = Revenue Per Patient): (membership fee + treatment revenue) ÷ number of members
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Lifetime Value (LTV): RPM ÷ churn rate
When your RPM doubles or triples, you don’t need double/triple the patient count. You just need the right composition of patients.
Example: Suppose you have 300 members paying $35/month average = $10,500 MRR = $126,000 ARR. If each also does $1,500 of treatment per year, that’s another $450,000. Now your per‑member yield is $1,500 + ($35×12) = $1,920. Multiply by retention, scale, and that’s serious performance with fewer new patients.
Plus, you reduce the variance in your monthly income. You know what you should collect. You budget. You invest. You don’t freak out in off months.
How to Build a Membership Program (Marketing Plan Dental Clinic Style)
Here’s your step‑by‑step, edgy, no‑BS blueprint.
1. Segment Your Market & Define Tiers
Create 2–4 tiers (e.g. Preventive, Restorative, VIP Cosmetic). Keep them clear, simple, and emotionally compelling.
Use perks like:
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Cleanings, exams, X‑rays
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Discounts on crowns, implants
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Priority scheduling
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Cosmetic add-ons (bleaching, whitening)
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Membership lounge / VIP treatment
2. Price Smart & Test
Aim for $25–$60/month ranges (or equivalent annual). Don’t overcomplicate. Use a launch price special.
3. Automate Everything
Use software (like BoomCloud™) to handle billing, renewals, retries, expiration, perks tracking, dashboards. Manual kills you. BoomCloud™+2BoomCloud™+2
4. Train Your Team
Front desk, hygienists, doctors—everyone must speak the membership language. No halfhearted presentations. Use scripts, role plays.
5. Launch & Promote
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Put membership on your website
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Brochures in every room
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Talk about it at check-in / check-out
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Use your uninsured / inactive patients list
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Email / text campaigns
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Local marketing (ads, direct mail, outreach to businesses)
BoomCloud suggests starting by targeting uninsured patients—they’re prime candidates. BoomCloud™
6. Track & Iterate
Watch MRR, ARR, churn, RPM, treatment acceptance. Tweak pricing, perks, presentation. Monitor which tiers sell best.
7. Leverage Referrals & Retention
Reward members who bring others. Keep loyalty alive. Don’t make them feel like churning is easy.
Case Study: BoomCloud™ in Action
Let’s zoom in on 7 to 7 Dental (multi‑location). They adopted BoomCloud and scaled their in‑house membership dramatically. BoomCloud™
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Over 3,000 active members
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~$156,780 MRR → ~$1,881,360 ARR
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Spread across 9 locations
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Average members per location ~387
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Most patients choose their highest tier (~$49/mo)
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They credit membership patients being highly loyal and accepting treatment faster
Then there’s the Utah practice that scaled to 1,000 members and $35,000 MRR (~$420,000 ARR), cut insurance dependency by 60%, trimming overhead, and getting growth with zero external marketing that year beyond what the membership engine did. BoomCloud™
And Dr. Matt Jensen’s project I mentioned earlier: 772 members, $36,100 MRR, 81% acceptance, members spend ~3.9× more. BoomCloud™
In Chapin Dental, they went from 0 to 381 members in ~8 months. That’s proof of speed when you focus on execution. BoomCloud™
These are patterns you can replicate—not just hope for.
Why This Beats Traditional Marketing Alone
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Predictability over volatility: You don’t live month-to-month chasing new patients
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Higher revenue per patient: You’re squeezing more value from your existing base
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Better patient care: Preventive care becomes natural, not a “maybe”
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Lower insurance dependency: You’re not negotiating every claim
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Marketing leverage: You don’t need insane new patient flow when your average patient spend is higher
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Valuation boost: If you ever sell, recurring revenue (ARR) is gold
FAQs
Is running a membership plan legal in dentistry?
Yes—as long as you don’t call it “insurance,” you disclose terms, and comply with state regulations. BoomCloud provides compliant templates. BoomCloud™+1
How quickly can a practice see ROI?
Some see meaningful MRR within 30–60 days. Others hit $10K+ MRR in 90 days. Depends on your pipeline and execution.
What level of churn is acceptable?
First‐year churn might run 8–20%, but well‑executed systems often retain 80–90%+ after year one.
Should I keep PPO / insurance side by side?
Yes initially. Many practices transition gradually, reducing reliance. Over time, membership revenue overtakes PPO revenue.
What’s the worst mistake launching membership?
Overcomplicating tiers, weak team buy-in, missing automation, not following up on failed payments, or under‑tracking metrics.
Does BoomCloud™ replace my PMS software?
No—BoomCloud is a membership engine that layers or integrates with existing practice systems. It handles billing, dashboards, renewals, membership workflows. BoomCloud™+3BoomCloud™+3BoomCloud™+3
Conclusion
If your marketing plan dental clinic is still centered on chasing new patients, insurance reimbursements, and hoping for a good month, you’re leaving predictable income on the table. The game changer is building a membership / subscription model that locks in loyalty, shifts patients from transactional to invested, and turns your revenue per patient into the central lever.
The real magic is layering that membership model onto a strong software engine like BoomCloud™, to automate billing, renewals, manage perks, track MRR/ARR, measure churn, and scale intelligently. You don’t have to hope—you can build.
If you act, train, measure, and persist, your clinic can pivot from reactive marketing to membership‑powered growth. That’s how you future‑proof a dental practice in 2025 and beyond.
Links to get started:
Download the million‑dollar membership plan ebook → https://boomcloud.myclickfunnels.com/million-dollar-book
Take The Six‑Figure Patient Membership Plan Course → https://www.boomcloudapp.com/six-figure-membership-course
Schedule a Demo of BoomCloud™ & learn how to manage & grow your membership plan → https://boomcloudapps.com/demo-schedule
Create Your BoomCloud™ Account for FREE → https://www.boomcloudapp.com/main-online-demo-and-sign-up-page
