Marketing Plan for Dental Practice Owners
Let’s get into learning more about the top marketing plan for dental practice owners!
Let me ask you a bold question: Is your practice attracting the right kind of patient?
Because if you’re filling chairs with PPO zombies, price-shoppers, and one-and-done “deal seekers,” then your marketing plan isn’t working—it’s bleeding you dry.
I’m Jordon Comstock, CEO of BoomCloud™, and I’ve helped thousands of practices ditch the insurance drama and build scalable, profitable businesses using a real marketing system, not a marketing guess.
This post is your proven marketing plan for dental practice owners who are ready to grow with purpose—by building a patient base of loyal, high-revenue members.
Let’s go.
Step One: Define Your Ideal Patient Profile (IPP)
Most practices miss this entirely—and it’s killing their profits.
You can’t build a smart marketing plan until you define exactly who you want more of.
Here’s what the Ideal Patient Profile should look like:
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✅ Uninsured or underinsured
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✅ Prefers simple monthly or annual payments
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✅ Committed to preventative care
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✅ Follows through with treatment
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✅ Refers others and stays loyal
Spoiler: These are your membership patients.
According to our research at BoomCloud™ (read more here):
| Patient Type | Annual Value | Loyalty | Treatment Acceptance |
|---|---|---|---|
| PPO Patient | $500 | ❌ Low | ❌ Low |
| Cash Patient | $700 | ⚠️ Medium | ⚠️ Medium |
| Member | $2,200 | ✅ High | ✅ High |
They don’t complain about fees. They don’t ghost you after a cleaning. And they say YES to care. That’s who your marketing should target.
Step Two: Build a Marketing System That Scales
Random Instagram posts aren’t a plan. Newspaper coupons aren’t a funnel.
You need systems.
Let’s break down what a real marketing plan includes:
1. Traffic System
Your goal: Send high-quality prospects to your funnel consistently.
Use:
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Google Search Ads – Target people searching “dentist no insurance,” “affordable dental care”
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SEO – Use Yoast SEO with your WordPress or WildfireSites.com/info website
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Social Ads – TikTok + Meta ads showing how your membership plan works
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Retargeting – Use Facebook pixel to follow visitors with smart offers
2. Funnel System
You need a clear path that collects leads and drives a specific action.
Examples:
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Downloadable guide: “How to Save Money on Dental Care Without Insurance”
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“Join our Membership Plan” landing page
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Online scheduling for new patient exams
BoomCloud™ users plug our membership widget right into their funnel and convert cold traffic into warm, paying members.
3. Offer System
What are you offering people right now?
Free whitening isn’t compelling. You want to offer long-term value.
Best-performing offers:
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Join our membership plan = includes cleanings + discounts
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Family membership bundles
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Limited-time sign-up bonuses (like 15% off first treatment)
4. Follow-Up System
The fortune is in the follow-up.
Use:
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Automated emails after they visit your site
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SMS reminders for unscheduled treatment
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Retargeting ads showing before/after stories or testimonials
BoomCloud™ helps you integrate all this and track which leads actually convert.
5. Retention System
Once they become patients, KEEP them.
How?
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Membership auto-renewals
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Points and referral rewards
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Pre-scheduling next appointments
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Personalized anniversary emails
Membership patients stick 2–3x longer because they’re already invested.
6. Expansion System
Now it’s time to multiply revenue per patient.
Use the BoomCloud™ case acceptance multiplier:
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Include restorative care discounts in your membership
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Offer 20% off whitening, implants, or crowns
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Run seasonal campaigns for unscheduled treatment plans
Let’s look at a real-life example…
Case Study: Serenity Dental’s $290K Recurring Revenue System
Before BoomCloud™:
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Drowning in PPO paperwork
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High cancellations, low case acceptance
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No recurring revenue
After implementing a real marketing system + membership plan:
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493 Active Members
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$24,268 MRR
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$290,000 ARR
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Revenue Per Member: $2,179/year
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✅ Treatment Acceptance up 68%
They now use SEO, TikTok, and PPC campaigns all tied back to one clear offer: Join our membership plan.
Their funnel is automated. Their calendar is full. And their patients are loyal.
Why PPOs Are Basically Vampires ♂️
They bleed your revenue.
They block your treatment plans.
They delay your payments.
They attract the wrong patients.
BoomCloud™ flips the model—you own the revenue, the pricing, and the patient relationship.
Your Membership Plan Is Your Marketing Engine
Your membership plan isn’t just a “perk.” It’s your marketing weapon.
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Drives traffic with irresistible offers
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Converts with simplicity and clarity
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Builds loyalty with ongoing value
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Increases production per patient
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Creates MRR and ARR just like SaaS businesses
Final Word: Stop Guessing. Start Scaling.
If you don’t know your IPP, don’t have systems, and don’t offer recurring value—you’re just reacting to the market.
Dentists don’t need another insurance plan. They need a strategy.
✅ Define your patient
✅ Launch your membership plan
✅ Build your system
✅ Watch your practice scale
BoomCloud™ helps you do all of it—with tools, training, and real results.
Ready to Build a Marketing Plan That Works While You Sleep?
Start Now at BoomCloudApps.com
