The Only Dental Marketing Strategy That Grows MRR, Loyalty, and Sanity

May 31, 2025
Topics: Dental
Written by: Lisa Rasmussen

How Smart Practice Owners Are Ditching PPOs and Adding $500K+ in Recurring Revenue

Join our exclusive course and discover the proven strategies that practices use to add $10,000+ in monthly recurring revenue with patient membership plans. Dr. Evans took this course and now has over 800 members and $37,000/mo of predictable recurring revenue. Watch this webinar before we take it down in 24 hours.

This course normally sells for $297.

But right now, I’m giving you access for just $47.

That’s cheaper than a hygiene cleaning.

And it could be the most profitable $47 you ever spend.

Get the Course Here → The Six-Figure Membership Plan Course

What You Will Learn:

- How to Build a Membership Plan That Pays You Monthly (Even While You Sleep!)

- Why PPOs Are Stealing Your Revenue—And How to Take Control of Your Profits

- The 3-Step System to Scale Recurring Revenue
(Even If You’ve Never Sold a Membership Plan Before!)

- The #1 Mistake Dentists Make When Dropping PPOs (And How to Avoid It!)

LIVE Case Study: How One Dentist Went from PPO-Dependent to $500K+/Year in Recurring Revenue With a Membership Program!

In dentistry today, PPOs are not your friend, they hurt your cash flow, demolish your profit margins, jeopardize your patient relationships & use A.I. to deny claims!!

If I had an employee or partner that messed up my business like that, I would FIRE them ASAP! 

$47. No fluff. Just results.

You in?

What If Your Dental Marketing Strategy Didn’t Suck?

You ever feel like your dental marketing strategy is just throwing glitter at a dumpster fire? You’ve got SEO agencies charging you $3K/month to “optimize keywords,” social media interns making flossing TikToks, and postcards that end up as hamster bedding.

And yet…

  • Your schedule still has gaping holes.

  • Your team still panics every Monday.

  • Your “marketing ROI” feels like a mythical unicorn.

Let me give it to you straight:

If your marketing doesn’t increase revenue per patient and produce recurring income — it’s broken.

Enter the unsexy, wildly profitable answer:
Dental membership programs powered by BoomCloud™ — the dental marketing strategy that prints money while you sleep.


Story: From Reactive to Recurring — Dr. Julie’s $480K ARR Transformation

Dr. Julie Rhodes, a general dentist in Salt Lake City, used to think her dental marketing strategy was fire. She had:

  • A slick logo

  • Google ads on blast

  • “Free exam + whitening” promotions every season

But all she got in return?
No-shows. Insurance drama. And high-maintenance discount hunters.

Then she found BoomCloud™.

Instead of marketing for leads, she started marketing for loyalty and MRR.

She launched the “Rhodes Smile Club” — a simple membership plan with:

  • $35/month per adult

  • 2 cleanings, 1 exam, 1 set of X-rays

  • 20% off all other services

She integrated it into every aspect of her marketing strategy — from her website to treatment planning to front-desk scripts.

12 months later:

  • 1,100+ active members

  • $40,500 MRR

  • $486,000 ARR

  • Cancellations down 42%

  • Revenue per patient up 3.3X

BoomCloud™ didn’t just help her grow — it gave her a real business model.


The Smartest Dental Marketing Strategy? Membership, Baby.

Here’s what they don’t teach you in dental school or most marketing courses:

“The best patient is the one who pays you predictably every month.”

So why chase new patients when you can build a base of loyal, paying members?

With BoomCloud™ as your foundation, here’s what you get:

Recurring Revenue (MRR)

  • Get paid every month like Netflix

  • Cover your base expenses with memberships

  • Scale your ARR like a SaaS boss

❤️ Patient Loyalty

  • Members stay 2–4x longer

  • They follow through on treatment

  • They refer friends and family

Business Metrics That Matter

  • Track churn, MRR, ARR, and lifetime value

  • Automate billing, renewals, and reminders

  • Sleep at night knowing your numbers

Get BoomCloud™ here

From Discount Dentistry to Recurring Revenue Machine

Before BoomCloud™, most practices are stuck in what I call the “Coupon Clinic” trap:

  • Hustling for new patients

  • Offering discounts to get butts in chairs

  • Losing profit to insurance companies

  • No-show drama, unpredictable months

After BoomCloud™?

You’re building your own economy.

You’re in control.

You’re marketing for recurring patients, not one-time shoppers.

You’re not just a dentist — you’re a subscription-based business owner.


Membership Metrics That’ll Blow Your Mind

Let’s talk numbers — the kind that make accountants weep with joy:

Metric Non-Member Patients Membership Patients
Average Spend per Year $600–$850 $1,800–$2,400+
Treatment Acceptance % ✅ 35–50% 80–92%
Retention Rate 30–50% 70–90%
Cancellation Rate ❌ 30–40% <10%
MRR Potential (Per 500 Members) $0 $17,500/month ($210K/yr)

(Source: BoomCloud™, Dental Intel, ADA)


What Makes BoomCloud™ the MVP of Dental Marketing Strategy?

Let’s get nerdy with the features:

Built for Recurring Revenue:

  • Custom membership plans

  • Tiered pricing (Basic, Premium, Ortho)

  • Household/family options

️ Automation:

  • Auto-billing + reminders

  • Renewal tracking

  • Missed payment follow-up

Analytics:

  • Churn reports

  • Revenue forecasting

  • Active/inactive member tracking

BoomCloud™ turns your dental marketing strategy into a revenue ecosystem.


Case Study: $600K ARR in 15 Months — The SmilePlan Empire

Dr. Daniel Kim in Austin, TX wanted freedom. Not “someday maybe” freedom — now.

He launched a three-tier membership plan:

  • Essentials: $29/mo

  • Plus: $45/mo

  • Elite: $69/mo (includes whitening, ortho discounts)

Marketing tactics:

  • Local SEO for “no insurance dentist Austin”

  • Email funnel for inactive patients

  • Front-desk scripts for plan pitches

Outcomes:

  • 1,300 members

  • $600K ARR

  • 58% of new patients joined within 2 visits

  • His team calls it their “retention engine”

Membership wasn’t just a service — it was their marketing superpower.


6 Killer Tactics to Integrate Membership Into Your Dental Marketing Strategy

Want to plug BoomCloud™ into your current strategy and watch revenue explode? Try this:

Target the Uninsured

  • Use Facebook ads with “No Insurance? No Problem.”

  • Build landing pages for local SEO: “affordable dentist [city]”

  • Offer risk-free trial membership months

Reactivate Inactive Patients

  • Email: “Your last visit was X months ago. Want to save 20% on treatment?”

  • Include a 1-click join link using BoomCloud™

‍‍ Market to Families

  • Family plan: 2 adults + 2 kids = $99/month

  • Bundle ortho discounts + hygiene for the whole household

Train Your Team

  • Teach front-desk and assistants to offer membership like Starbucks offers gift cards

  • Roleplay objections, upsells, and benefits

Use Social Proof

  • Testimonials from real members

  • Show real savings: “Sarah saved $462 this year!”

  • Feature member-only perks on your socials

Tie to Treatment

  • Include plan enrollment in treatment presentation

  • “Would you like to save 20% by becoming a member today?”


FAQs

How fast can I grow my MRR?
With focus, you can hit $10K/month in 3–6 months. Many BoomCloud™ users reach $30K–$50K/month in the first year.

Do I need to change my practice management software?
Nope. BoomCloud™ integrates beautifully — or runs alongside your current system.

Will this work in a PPO-heavy area?
YES. Many patients are fed up with insurance and will switch if you give them simplicity and savings.

What about cancellations?
BoomCloud™ automates renewals and reminds patients — cancellation rates drop dramatically.


Final Thoughts: Stop Chasing, Start Compounding

If your dental marketing strategy isn’t producing loyalty, MRR, and higher revenue per patient — it’s time for a change.

Here’s your roadmap:

✅ Stop marketing for leads — start marketing for lifetime value
✅ Build a membership program with BoomCloud™
✅ Track real business metrics (MRR, ARR, churn, RPP)
✅ Grow your practice like a SaaS company with teeth

You don’t need more gimmicks. You need a better business model.

Start building your MRR empire with BoomCloud™


Suggested Internal Links:

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Jordon Comstock

Author Bio

Jordon Comstock is the Founder & CEO of BoomCloud™, a software that allows practice, clinic & spa owners to build, manage and scale a membership program. This helps practice & clinic owners to create recurring revenue & improve loyalty via membership programs. Jordon is passionate about Music, Hawaii, Healthcare businesses like: dentistry, optometry, med spas and massage spas. Schedule a demo of BoomCloud™ and learn how membership programs can improve your business. Here are more dental books to improve your practice

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Calculate the hidden costs of relying on traditional PPO plans. Our PPO Loss Calculator reveals the revenue you could be missing out on and helps you strategize for greater profitability with a membership-based model.

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