Stop Posting Pretty Pictures That Don’t Pay the Bills
Let’s be honest…
Most optometry social media marketing is fluff. You’re posting a cute pic of your team, a stock image of glasses, maybe even an eye health tip—and then… crickets.
Sure, you get a few likes. Maybe even a comment. But does that post actually put dollars in your bank account?
If not, you’re doing it wrong.
Social media isn’t just about looking busy—it’s about building a profit pipeline. And the fastest way to do that? Pair your social strategy with a membership program that locks patients in for years.
From 300 Followers to $8,500 MRR
Meet Dr. Lisa. She had a small-town practice and about 300 Instagram followers (most of them friends and family). She posted consistently, but her posts weren’t converting into patients.
Then she found BoomCloud™.
Instead of promoting “$99 exams,” she launched a VIP Vision Membership with perks like free exams, discounted lenses, and exclusive frame styles. She started making her social media content about the membership lifestyle—patients smiling, trying on new frames, and enjoying the perks.
The results?
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142 new members in 6 months
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MRR: $8,520/month
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ARR: $102,240
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Membership patients spent 3.1x more than non-members
How to Make Social Media Work for You
Here’s your new optometry social media marketing framework:
1. Post With Purpose
Every piece of content should push patients closer to joining your membership. That means:
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Highlight perks visually
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Show real patient stories
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Use clear calls to action
2. Track Metrics Like a Pro
Don’t just track likes—measure how many leads, memberships, and dollars each post brings in.
3. Build Recurring Revenue
Social media is the top of the funnel. Membership programs are where the money compounds.
The “Aha” Moment
Here’s the big realization:
If you’re spending time and money on social media but only getting one-off patient visits, you’re wasting potential.
But when you pair that same social media strategy with a membership offer, every new patient becomes a monthly recurring revenue stream.
Case Study: TikTok + Membership = Revenue Explosion
Dr. Jamal started making short TikToks showing “A Day in the Life of a VIP Vision Member.” His videos went semi-viral—nothing crazy, but enough to get noticed locally.
In 90 Days:
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87 new members at $25/month → $2,175 MRR
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Each member’s annual spend: $1,050 (non-members: $380)
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Increased frame sales by 45%
How to Turn Social Media Followers Into Paying Members
Here’s your step-by-step funnel:
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Create Value-Driven Content – Eye tips, behind-the-scenes, product reveals
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Hook With Perks – Tease exclusive member benefits
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CTA to Landing Page – Link in bio, swipe up, or pinned Facebook post
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Easy Sign-Up Process – No complicated forms—get them signed up in minutes
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Follow-Up – Retarget with ads for anyone who clicked but didn’t join
Social Media Post Ideas That Sell Memberships
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Frame Try-On Reels – Show members getting first access to new styles
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Quick Eye Health Tips – Build trust and authority
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Patient Testimonials – Real stories, real faces
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Giveaways – Entry by joining the membership
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Behind-the-Scenes – Show how the membership makes care more affordable
Why Membership Patients Spend 2–4x More
BoomCloud™ data shows:
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Non-members: $350/year average spend
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Members: $900–$1,400/year
It’s not just about discounts—it’s about loyalty and convenience. Members see more value, come in more often, and say “yes” to premium upgrades.
Pro Social Media Tips for Optometrists
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Use Instagram Stories to tease new products for members only
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Post before-and-after photos of lens upgrades
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Create a private Facebook Group for members (exclusive deals & early announcements)
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Use retargeting ads for people who watched your videos but didn’t sign up
FAQs About Optometry Social Media + Membership Programs
Will this work if my followers are low?
Yes—this is about quality leads, not just vanity metrics.
Do I need to post every day?
No. 3–4 times per week with high-quality, purposeful content beats daily fluff.
How fast can I see results?
Some practices see membership growth within 30–60 days of launching.
Social Media Should Make You Money, Not Just Likes
Optometry social media marketing is powerful—but only when tied to a real revenue engine. A membership program does exactly that, letting you:
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Turn followers into loyal patients
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Build predictable MRR & ARR
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Increase revenue per patient 2–4x
BoomCloud™ makes it simple to create, sell, and scale your plan—while your social media works 24/7 to feed it.
Next Steps
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Download the million-dollar membership plan ebook – Click Here
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Take The Six-Figure Patient Membership Plan Course – Click Here
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Schedule a Demo of BoomCloud™ – Click Here
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Create Your BoomCloud™ Account For FREE – Click Here
