Why Your Patients Keep Ghosting You
Ever wonder why some patients vanish faster than a pair of designer frames during a 50% off sale?
It’s not that they don’t like you. It’s not even that they found a cheaper place.
It’s because you haven’t given them a reason to keep coming back.
Enter: the optometry loyalty program.
Think of it as your practice’s VIP club—where patients not only stay loyal but also spend 2–4x more every year.
The Practice That Turned $0 MRR into a Six-Figure Retention Machine
Meet BrightVision Eye Care. Two years ago, they were doing “okay.” They had decent patient flow, but no predictable revenue.
Then they discovered BoomCloud™ and launched their optometry loyalty program at $25/month. Members got:
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Annual eye exams
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Exclusive frame & lens discounts
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Priority scheduling (because nobody likes waiting)
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Perks like free lens cleaning kits
The Results After 12 Months:
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MRR: $8,750
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ARR: $105,000
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Recall rate jumped from 60% to 88%
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Average revenue per patient: +3.2x
And here’s the kicker—they spent less on advertising because members became their best marketing team through referrals.
The Building Blocks of a Profitable Optometry Loyalty Program
A loyalty program isn’t just about giving discounts. It’s about creating a structure that:
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Rewards frequency (come back more often)
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Increases transaction size (buy more premium products)
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Locks in predictable revenue (hello, MRR & ARR)
Here’s what you need to include:
1. Recurring Membership Fee
This is your golden goose. Charge a monthly or annual fee for exclusive benefits. BoomCloud™ makes it brain-dead simple to track.
2. Tangible Perks
Go beyond discounts. Offer priority scheduling, free adjustments, and members-only events (think style shows for new frame lines).
3. Tiered Rewards
Gamify it. The more they spend, the more perks they unlock. (Your patients will love this.)
4. Referral Bonuses
Give $25 credit when a member refers a new patient. That’s free word-of-mouth marketing.
5. Automated Communication
Send reminders, promotions, and thank-you notes automatically. Keeps you top-of-mind 24/7.
It’s Not About More Patients, It’s About More From Each Patient
Here’s the moment most optometrists miss: you don’t need 1,000 new patients to grow. You need your current patients to:
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Come in more often
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Spend more each time
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Stay with you longer
A loyalty program does all three—without adding more chaos to your schedule.
The Metrics That Prove Loyalty Pays
If you’re not tracking these numbers, you’re just guessing:
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MRR (Monthly Recurring Revenue) = Active Members × Monthly Fee
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ARR (Annual Recurring Revenue) = MRR × 12
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Average Revenue Per Patient (ARPP) = Total Revenue ÷ Total Patients
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Recall Rate = Returning Patients ÷ Total Active Patients
BoomCloud™ gives you these stats at a glance so you can make smart moves fast.
By the Numbers: Why Loyalty Wins
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Loyalty program members spend 2–4x more annually (BoomCloud™ Data)
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Retaining a patient costs 5–7x less than acquiring a new one (Harvard Business Review)
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A 5% increase in retention can increase profits by 25–95% (Bain & Company)
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MRR from loyalty programs creates consistent cash flow and reduces financial stress
Perks Your Optometry Loyalty Program Could Include
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Annual comprehensive eye exams
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Discounts on frames & lenses (10–25%)
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Free adjustments & cleanings
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Priority scheduling
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Exclusive text alerts for new frame styles
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Referral rewards for bringing in friends & family
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Members-only events with giveaways
Case Study: BoomCloud™ + Loyalty = Growth You Can Measure
Focus First Optometry had no recurring revenue before 2022. They rolled out a $20/month loyalty plan with perks and tracked their numbers religiously.
Before:
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MRR: $0
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ARPP: $240/year
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Recall Rate: 58%
After 14 Months:
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MRR: $6,400
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ARPP: $640/year
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Recall Rate: 89%
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ARR: $76,800
They even hired an additional optician—funded entirely by loyalty program revenue.
FAQs: Optometry Loyalty Program
Do I need a large patient base to start?
Nope. Start small—loyalty programs can scale with you.
Can I run it manually without software?
Technically yes, but it’s a headache. BoomCloud™ automates the billing, tracking, and communication.
What’s the ideal monthly fee?
$20–$40 is common. Test and adjust based on your perks and local market.
Will it feel like I’m discounting too much?
Not if you structure it right—the membership fee offsets the discounts, and patients spend more overall.
Stop Letting Your Patients Drift Away
An optometry loyalty program is your ultimate retention and revenue machine.
It’s predictable.
It’s profitable.
And it turns casual patients into raving fans.
The sooner you launch, the sooner you’ll see MRR and ARR stacking month after month—without relying on unpredictable walk-ins.
Take Action Now:
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Download the million-dollar membership plan ebook – Click Here
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Take The Six-Figure Patient Membership Plan Course – Click Here
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Schedule a Demo of BoomCloud™ – Click Here
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Create Your BoomCloud™ Account For FREE – Click Here
