My Thoughts as a CEO… Healthcare Marketing
Let’s talk about healthcare marketing!
Most people think marketing is just about getting leads. That’s like saying electricity is just for turning on a light.
The truth? Marketing is the master of ALL.
At BoomCloud™, we’ve learned (sometimes the hard way) that without marketing, nothing moves. Not leads. Not revenue. Not adoption. Not retention.
Marketing is what powers every dollar you make — and every dollar your practice keeps.
Let me show you why
Marketing Finds the Right Patients — So You Don’t Chase the Wrong Ones
At BoomCloud™, our marketing team doesn’t wait around hoping the right person stumbles across us. We use laser-focused SEO, digital ads, and funnels that attract the right doctors and repel the wrong ones.
You should be doing the same thing in your practice. Want more membership patients? Market like a magnet — not like a megaphone.
Marketing Monetizes Every Click
Most practices leave money on the table. They get website visitors and social media followers but never turn them into cash.
At BoomCloud™, we sell ebooks, courses, and other micro-products to turn every lead into a buyer. This not only pays for our ad spend — it builds trust and filters for serious customers.
Want to grow your practice? Start monetizing your audience before they even walk through your doors.
Marketing Drives Onboarding & Adoption
Once someone signs up for BoomCloud™, the last thing we want is for them to stall. That’s why our marketing doesn’t stop at the sale — it continues into the onboarding and adoption journey.
We create email sequences, training videos, playbooks, and plug-and-play tools that get customers using the product fast.
If your patients sign up for your membership plan but don’t use it — you have a churn problem, not a signup problem.
Marketing fixes that.
Marketing Rescues Churn Before It Happens
Customers get stuck. They go quiet.
Most companies wait until they cancel. We don’t.
We track activity, segment users, and launch re-engagement campaigns to bring people back to value. That’s not support. That’s smart marketing.
Want to reduce cancellations in your practice? Email your patients. Retarget them. Educate them. Make sure they remember the value of what you’re offering.
Marketing Fuels the Patient Marketplace
This is our unfair advantage.
At BoomCloud™, we don’t just help practices build membership plans — we help them get patients.
Our team runs SEO and content campaigns that attract real patients searching for dental membership plans. Then we route those leads directly to BoomCloud-powered practices.
Let that sink in: We help our customers make money by marketing on their behalf.
Final Thought: Marketing Is the Master of All
Let me be clear:
Marketing isn’t a department. It’s the engine. The profit center. The difference between a practice that scales and one that struggles.
If you’re a dentist, optometrist, or wellness practice owner trying to grow a membership plan, your first hire shouldn’t be more staff. It should be a marketer — and a platform like BoomCloud™ that’s built to do the marketing with you.
Ready to Let Healthcare Marketing Run the Show?
If you’re tired of relying on insurance, tired of chasing low-value patients, and tired of hoping things “just work out” — it’s time to join BoomCloud™.
Let us help you build, scale, and promote your membership plan like a growth-obsessed CEO.
