Marketing Dental Offices: The Dirty Little Secret to Predictable Profit

June 28, 2025
Topics: Dental
Written by: Ally Comstock

How Smart Practice Owners Are Ditching PPOs and Adding $500K+ in Recurring Revenue

Join our exclusive course and discover the proven strategies that practices use to add $10,000+ in monthly recurring revenue with patient membership plans. Dr. Evans took this course and now has over 800 members and $37,000/mo of predictable recurring revenue. Watch this webinar before we take it down in 24 hours.

This course normally sells for $297.

But right now, I’m giving you access for just $47.

That’s cheaper than a hygiene cleaning.

And it could be the most profitable $47 you ever spend.

Get the Course Here → The Six-Figure Membership Plan Course

What You Will Learn:

- How to Build a Membership Plan That Pays You Monthly (Even While You Sleep!)

- Why PPOs Are Stealing Your Revenue—And How to Take Control of Your Profits

- The 3-Step System to Scale Recurring Revenue
(Even If You’ve Never Sold a Membership Plan Before!)

- The #1 Mistake Dentists Make When Dropping PPOs (And How to Avoid It!)

LIVE Case Study: How One Dentist Went from PPO-Dependent to $500K+/Year in Recurring Revenue With a Membership Program!

In dentistry today, PPOs are not your friend, they hurt your cash flow, demolish your profit margins, jeopardize your patient relationships & use A.I. to deny claims!!

If I had an employee or partner that messed up my business like that, I would FIRE them ASAP! 

$47. No fluff. Just results.

You in?

Pull up a chair, dental CEOs. Let’s get real. If you think “marketing dental offices” means buying another Google ad or printing shiny postcards that get tossed faster than last week’s tuna salad—oh boy, I’ve got a truth bomb for you.

I’m Jordon Comstock (yes, the BoomCloud™ guy) and I’m about to drag your marketing strategy out of the insurance nightmare swamp and into the land of sweet, sweet predictable profit. You ready? Let’s drill down (pun 100% intended).


Forget Ads—Memberships Are the REAL Marketing Superpower

Question for you, doc: What if you could pay $0 in ads and still have patients begging to come back and spend moremoney with you?

That’s the magic of a membership program. It’s the secret marketing weapon that smart dental offices are using to:

✅ Lock in loyalty
✅ Slash dependence on stingy insurance companies
✅ Create Monthly Recurring Revenue (MRR) & Annual Recurring Revenue (ARR)
✅ Double or quadruple patient spend—without begging for reviews or bribing with Starbucks gift cards.

Sounds insane? Hold my fluoride. Let’s break it down.


STORY: Meet Dr. Carla—Queen of the Membership Model

Dr. Carla ran a typical dental practice in Denver. She spent $5k/month on Google Ads. Some months it worked, most months it didn’t. Patients ghosted, insurance chewed up her profit, and her stress level was higher than her front desk’s turnover rate.

Then she found BoomCloud™.

First month? She built a membership plan: cleanings, discounts, perks—like Amazon Prime but for teeth.

She rolled it out with a simple pitch: “Join today, save big on treatment, skip insurance nonsense.”

BOOM: 50 patients signed up immediately. Within 6 months:

  • MRR hit $14,000/month.

  • ARR jumped to $168,000/year—before she touched a drill.

  • Members spent 2.8X more than her uninsured patients.

  • She cut her ad spend by 40% because word of mouth exploded.

No more hoping insurance paid on time. No more crickets on the schedule. Just predictable revenue, loyal patients, and a team that finally stopped updating their LinkedIn.


THE DATA: Why Memberships Crush Traditional Marketing

Don’t just take my word for it. Let’s get nerdy with some real stats:

MRR & ARR:
BoomCloud™ practices average $10K–$50K in new MRR within a year. That’s like adding an extra associate without the HR drama.

Patients Spend More:
Data from Dental Economics shows membership patients spend 2X–4X more per year because they value the plan perks and trust you more.

Free Marketing:
Members become raving fans who tell friends and family. One study shows referred patients have 37% higher lifetime value. Boom.


Copy This Membership Playbook—Tonight

Want a piece of this predictable profit pie? Here’s the step-by-step:

✅ Step 1: Design an Irresistible Plan

  • Cleanings, exams, X-rays included.

  • Discounts on big treatments.

  • Fun perks (free whitening pen? yes please!)

✅ Step 2: Use BoomCloud™

  • Go to BoomCloudApps.com.

  • Build, manage, and scale your plan legally.

  • Automate payments—no awkward calls chasing credit cards.

✅ Step 3: Train Your Team

  • Every call: “Did you know we have a plan that saves you money?”

  • Every checkout: “Want to join today and get free whitening?”

✅ Step 4: Ditch Insurance (if you want)

  • Many BoomCloud™ docs dump insurance entirely.

  • Others use it alongside their plan—more profit, less stress.


My ‘Aha!’ Moment

Years ago, I watched my family’s practice bleed money every time an insurance claim delayed payment for 90 days. Patients cancelled, revenue was unpredictable, and marketing felt like burning dollar bills for fun.

Then I realized: Dental offices don’t need more new patients. They need better revenue per patient.

Membership flips the game:

  • Patients pre-pay you.

  • They feel invested.

  • They stick around, spend more, and send referrals.

BoomCloud™ exists because I hated seeing good dentists getting robbed blind by insurance. Now, we’re helping thousands flip the script and OWN their revenue.


Hot Tips for Marketing Dental Offices with Memberships

Use Scarcity:
“First 50 members get a free whitening pen!”

Get Social:
Post member success stories. “Susan saved $500 on her crowns!”

Use Emojis:
They’re human, relatable, and boost engagement. ✅

Reward Referrals:
“Refer a friend, get a $25 credit.”

Show Value:
“Join our plan for just $29/month—way less than insurance premiums.”


FAQs: Marketing Dental Offices with Membership Plans

Is a membership plan legal?
✅ Yep! BoomCloud™ ensures compliance in all 50 states.

How much should I charge?
Most offices do $25–50/month for adults, $15–30/month for kids.

Do members really spend more?
Yes! The national average is 2–4 times more than uninsured patients.

Will patients like it?
They’ll LOVE it. It’s transparent, affordable, and no one likes dealing with insurance paperwork.

Can I run this with insurance too?
Absolutely. Many do. It’s like an extra profit layer.


Stop Begging for Patients. Start Printing Profit.

Dentists: it’s time to stop renting your patients from insurance companies. Own your patient base. Own your revenue. Own your freedom.

✅ Memberships are the #1 way to market your dental office without burning money on ads.
✅ BoomCloud™ makes it drop-dead easy.
✅ Your patients get more care. You get more cash. Everybody wins.

Ready to build your plan? Visit BoomCloudApps.com now and take your practice from “meh” to money printing machine.


Suggested Internal Links:

Suggested Outbound Links:

My Top Podcasts

How Smart Practice Owners Attract, Retain & Create Recurring Revenue

Get the book that’s helping over 65,000  practices ditch insurance, boost cash flow, and create financial freedom with a patient membership program.

Membership Plans For Optometrists

vision-membership-plan-ebook Creating a patient membership plan is the smartest strategy to implement in your practice. You will increase patient satisfaction & loyalty, Increase predictable recurring revenue & increase sales!

Fire The PPOs!

Say goodbye to PPOs and hello to a thriving, independent dental practice. Don’t miss out – your journey to financial freedom starts here!

Subscribe to Our Podcasts!

Jordon Comstock

Author Bio

Jordon Comstock is the Founder & CEO of BoomCloud™, a software that allows practice, clinic & spa owners to build, manage and scale a membership program. This helps practice & clinic owners to create recurring revenue & improve loyalty via membership programs. Jordon is passionate about Music, Hawaii, Healthcare businesses like: dentistry, optometry, med spas and massage spas. Schedule a demo of BoomCloud™ and learn how membership programs can improve your business. Here are more dental books to improve your practice

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