In‑Office Loyalty Plans: What They Are & Why They Explode Patient Lifetime Value

August 02, 2025
Topics: Dental
Written by: Ally Comstock

Stop Discounting Your Practice—Build A Loyalty Plan That Pays You Back

If you’re relying on tooth‑whitening promotions and PPO dependence to survive, you’re basically printing money onto toilet paper. Low value. High overhead.

Imagine instead that your patients pay you month after month, show up consistently, accept more treatment, and refer their friends because they’re part of something—your exclusive loyalty program.

That’s not a fantasy. It’s an in‑office loyalty plan—the single most profitable, patient‑friendly move your practice can make.


How Dr. Evans Doubled Her Revenue with a Loyalty Plan

Meet Dr. Eva Evans, general dentist in Phoenix.

She was tired of chasing insurance reimbursements, complaining patients, and chaotic seasonal swings.

In 2024, she launched BoomCloud™ loyalty plans:

  • Two cleanings, exam & x‑rays

  • 15–20% off treatment

  • $30/month recurring

Fast forward 6 months:

✅ 700+ members
$21,000 MRR$252,000 ARR
✅ Average patient spend 3.8× higher than non‑members
✅ Case acceptance leaped from 52% to 82%
✅ Patient retention up to 88%
✅ Dropped her 4 lowest-paying PPOs and upped her profit margins


Loyalty Programs Are Not Discounts. They’re Commitment Machines

Here’s what’s happened in dentistry:

A loyalty plan isn’t a discount service—it’s a consumer-psychology hack:
Patients who pay upfront are more engaged. They show up more, refer more, spend more.

A paid loyalty plan leads to 2–4× more revenue per patient and ~90% retention.
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Want a Loyalty Plan That Actually Works? BoomCloud™ Built It

Not all systems are equal. BoomCloud™ is built for dental offices to launch, manage, and scale in-office loyalty programs.

Auto-billing, signup forms, reporting dashboards
Marketing templates, referral features, tiered pricing
Compliance, HIPAA-safe, PMS integrations
Real-time tracking: active members, MRR, retention
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BoomCloud™ helps practices:


HOW LOYALTY PLANS CHANGE PRACTICE ECONOMICS

Metric Non-Member Loyalty Members (BoomCloud™)
Treatment Acceptance ~50% ~75–90% ✅
Average Revenue/Year $800–$1,200 $2,500–$4,000 ✅
Patient Retention (12 mo) ~50–60% ~85–90% ✅
MRR & ARR $0 $10K–$50K+/mo → $120K–$600K+ ✅
Referrals (annual) 1 in 20 1 in 6 ✅
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BoomCloud™ clients report members spend 2–4× more than PPO patients.
It’s loyalty that literally prints checks.
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WHAT A GREAT IN-OFFICE LOYALTY PLAN LOOKS LIKE

Essentials of a winning plan:

  • Fixed monthly fee ($25–$45)

  • Two cleanings, exam, x‑rays included

  • 10–20% off all restorative treatment

  • Simple, legal membership agreement

  • Auto-renew and cancellation control via BoomCloud™

Advanced add-ons to consider:

  • Family tiers, senior tiers

  • Cosmetic add-ons (whitening, consult discounts)

  • Perio or surgical add-on packs

  • Referral discounts or mile-based rewards

Every plan is customizable and scales with practice needs.
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Double Patient Revenue in 90 Days

Practice: SmileHaus Dental
Before: PPO-dependent, seasonal revenue, slow treatment acceptance

They launched BoomCloud™ loyalty plan:

  • $29/month loyalty plan

  • Promoted via social media, email, front desk conversations, QR posters

In 90 days:

✅ MRR hit $18K
✅ Members accepted 80%+ treatment
✅ Revenue per patient essentially doubled
✅ Retention purposely high (team trained weekly)
✅ Office culture shifted from insurance chase to patient empowerment

BoomCloud™ became the backbone of visibility, revenue, and referrals.
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Why Loyalty Plans Outmile Traditional Offers

  • Replace waiting on insurance with upfront cash

  • Create consistent patient scheduling and hygiene retention

  • Build loyalty via perceived savings and convenience

  • Eliminate PPO write-off drama

  • Gain referrals naturally

  • ‍‍‍ Create family/friend grouping to lock in higher household LTV


TRAIN YOUR TEAM TO SELL LOYALTY (EVERY TIME)

Use the Jordon Comstock model + BoomCloud™ scripts:

  • Front desk: “If you don’t have insurance, most patients save $400–600/year with our Plan—can I show you how it works?”

  • Hygienist: “You already get preventive care included. With the loyalty plan, you’ll save on treatment too—interested?”

BoomCloud™ includes training templates and email sequences to reinforce this messaging.
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MARKETING YOUR LOYALTY PLAN EFFECTIVELY

Use omnichannel strategy:

  1. Website: Banner + pop-up landing page for your plan

  2. Social: Daily posts, member testimonials, referral spotlights

  3. Text/Email: Invite past no‑shows or uninsured patients (Mailchimp, Weave)

  4. Direct Mail: Target neighborhoods via EDDM with a signup incentive

  5. In‑Office Signage: QR codes at checkout and bathrooms—“Join our club now!”

Combine visibility with referral “double rewards” to scale.
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Why Every Practice Needs an In‑Office Loyalty Plan

  • It’s loyalty capital, not just a discount system

  • Patients spend 2×–4× more and accept more treatment

  • It stabilizes cash flow (MRR & ARR)

  • It reduces administrative stress from insurance

  • You build genuine patient fans—and profit

BoomCloud™ is the engine; your vision is the fuel.


Loyalty Pays. Literally.

Ditch the PPO game. Stop chasing write-offs. Your practice deserves something better—predictable, scalable, revenue-first loyalty.

In‑office loyalty plans are the future of patient-first dental care.
BoomCloud™ is how you launch, manage, and grow that future.

Curious? Schedule a demo at BoomCloudApps.com,
Build your plan
Transform your revenue
Create loyalty patients and profit alike

Because the best way to grow your practice? Make it loyal. Make it recurring. Make it unstoppable.

My Top Podcasts

How Smart Practice Owners Attract, Retain & Create Recurring Revenue

Get the book that’s helping over 65,000  practices ditch insurance, boost cash flow, and create financial freedom with a patient membership program.

Membership Plans For Optometrists

vision-membership-plan-ebook Creating a patient membership plan is the smartest strategy to implement in your practice. You will increase patient satisfaction & loyalty, Increase predictable recurring revenue & increase sales!

Fire The PPOs!

Say goodbye to PPOs and hello to a thriving, independent dental practice. Don’t miss out – your journey to financial freedom starts here!

Subscribe to Our Podcasts!

Jordon Comstock

Author Bio

Jordon Comstock is the Founder & CEO of BoomCloud™, a software that allows practice, clinic & spa owners to build, manage and scale a membership program. This helps practice & clinic owners to create recurring revenue & improve loyalty via membership programs. Jordon is passionate about Music, Hawaii, Healthcare businesses like: dentistry, optometry, med spas and massage spas. Schedule a demo of BoomCloud™ and learn how membership programs can improve your business. Here are more dental books to improve your practice

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Calculate the hidden costs of relying on traditional PPO plans. Our PPO Loss Calculator reveals the revenue you could be missing out on and helps you strategize for greater profitability with a membership-based model.

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