“Postcards Are Dead” — Says the Guy Losing Patients
If you think chiropractic postcards marketing is outdated, I’ve got news for you: the ones printing postcards AND stacking MRR (Monthly Recurring Revenue) are laughing all the way to the bank.
Print’s not dead. But traditional marketing without strategy? Buried.
Enter the new-school way to do old-school direct mail: marry chiropractic postcards with a smart membership program and watch your patient loyalty skyrocket.
And we’re not talking theoretical fluff here. We’re talking real practices using BoomCloud™ to increase patient lifetime value by 2X–4X.
Let’s tell you how — and give you the epiphany you didn’t know you needed.
From “One-and-Done” Patients to Predictable Revenue Every Month
Imagine this: You run a thriving practice. But your schedule’s a rollercoaster. Some months, you’re booked solid. Other months… crickets.
You spend on Google ads, Facebook ads, SEO, maybe even send out postcards — all trying to pull in new patients.
But what if I told you that your best marketing strategy isn’t new patients?
What if it’s the people already in your office — the ones that just need a reason to stick around?
That’s where chiropractic membership programs flip the game. They take one-time visits and turn them into monthly recurring income.
And when paired with smart direct mail marketing, they don’t just bring people in… they lock them in.
Let’s talk numbers.
THE STATS THAT SLAP
According to BoomCloud™:
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Membership patients spend 2X–4X more than pay-per-visit patients.
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Clinics using BoomCloud™ see MRR ranging from $5K to $50K+ depending on size and setup.
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Patient loyalty increases drastically when members are locked into care they can count on.
And here’s a juicy one:
“The average chiropractor only collects revenue when a patient visits. Memberships create revenue whether they show up or not.” — BoomCloud™
Let that sink in.
Imagine printing a postcard campaign not just to promote your clinic, but to fill your membership roster. Now we’re printing profit.
CASE STUDY: How One Clinic Scaled with BoomCloud™ + Postcards
Let’s talk about Dr. Jeff — a chiropractor out in Utah. He was already doing “fine,” but “fine” wasn’t cutting it.
So, he implemented a BoomCloud™ membership plan:
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$89/month for 2 visits + perks
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10% off retail products
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Family plans available
Then he paired it with a monthly postcard campaign targeting previous patients and surrounding neighborhoods using a simple, clear CTA:
“JOIN THE CLUB: 2 Chiropractic Visits/Month for $89 — No Insurance Needed!”
The result?
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40 new memberships in the first 60 days
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Over $3,500 in new MRR instantly
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His front desk staff spent less time chasing payments, more time booking repeat care
And get this: patients loved it. They weren’t just coming in — they were pre-paying for the right to come in.
Talk about flipping the power dynamic.
Want In On the Action?
Here’s how YOU can do it, step-by-step:
✅ Step 1: Build Your Membership Plan with BoomCloud™
BoomCloud™ is the #1 platform for dental and chiropractic memberships. Setup takes minutes.
Create Your BoomCloud™ Account For FREE
✅ Step 2: Design Your Offer Around Loyalty & Care
Keep it simple:
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$XX/month for 1-2 visits
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Perks (discounts, family plans, etc.)
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Auto-pay setup for easy billing
Your job? Make it a no-brainer.
✅ Step 3: Launch a Postcard Campaign
Send postcards to:
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Existing patients (remind them why they love you)
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Lapsed patients (give them a reason to come back)
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Nearby residents (offer “founder pricing”)
Use humor, testimonials, and bold offers. No bland chiropractic photos of skeletons, please.
✅ Step 4: Measure Monthly Recurring Revenue (MRR)
Track:
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of active members
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Monthly recurring income
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Average revenue per patient (this is where things get fun )
BoomCloud™ also helps you calculate ARR (Annual Recurring Revenue), which tells you just how profitable your practice can be with memberships at the center.
“New Patients Are a Vanity Metric. Revenue per Patient is the Real Flex.”
Yeah, you heard me. Stop obsessing over new patients. Start optimizing your revenue per patient.
Here’s why:
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A new patient might spend $100.
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A member? They’ll drop $1,000+ over the year — automatically.
Add in the fact that members refer more often, stay longer, and require fewer reminders — and you’ve got yourself a lean, mean, recurring revenue machine.
So what’s the ultimate postcard marketing strategy?
Drive traffic not to a free consultation… but to your membership plan.
TL;DR – Read This If You Scrolled Like a Lunatic
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Chiropractic Postcards Marketing works — but only if paired with smart offers
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Memberships via BoomCloud™ = Recurring revenue + loyal patients
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Patients on plans spend 2X–4X more — and stay longer
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Want to grow? Stop chasing new patients. Start maximizing revenue per patient.
Next time someone says “postcards don’t work,” tell them the truth:
They don’t work… unless you use them to sell the right thing.
Forget selling adjustments. Start selling loyalty. Start selling access. Start stacking MRR.
BoomCloud™ makes it stupid simple.
Now go print some profit, doc.
Resources to Make You Richer
Download the Million-Dollar Membership Plan Ebook
https://boomcloud.myclickfunnels.com/million-dollar-book
Take the Six-Figure Patient Membership Plan Course
https://www.boomcloudapp.com/six-figure-membership-course
Schedule a Demo of BoomCloud™
https://boomcloudapps.com/demo-schedule/
Create Your BoomCloud™ Account For FREE
https://www.boomcloudapp.com/main-online-demo-and-sign-up-page
