How to Set Up Google Ads for Dentists: 9 Killer Tactics to Drive Patients, Maximize MRR & Build a Membership Machine

June 28, 2025
Topics: Dental
Written by: Lisa Rasmussen

How Smart Practice Owners Are Ditching PPOs and Adding $500K+ in Recurring Revenue

Join our exclusive course and discover the proven strategies that practices use to add $10,000+ in monthly recurring revenue with patient membership plans. Dr. Evans took this course and now has over 800 members and $37,000/mo of predictable recurring revenue. Watch this webinar before we take it down in 24 hours.

This course normally sells for $297.

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- How to Build a Membership Plan That Pays You Monthly (Even While You Sleep!)

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(Even If You’ve Never Sold a Membership Plan Before!)

- The #1 Mistake Dentists Make When Dropping PPOs (And How to Avoid It!)

LIVE Case Study: How One Dentist Went from PPO-Dependent to $500K+/Year in Recurring Revenue With a Membership Program!

In dentistry today, PPOs are not your friend, they hurt your cash flow, demolish your profit margins, jeopardize your patient relationships & use A.I. to deny claims!!

If I had an employee or partner that messed up my business like that, I would FIRE them ASAP! 

$47. No fluff. Just results.

You in?

Stop Burning Cash on Ads That Don’t Fill Chairs

Okay, let’s have a heart-to-gums chat .
You launched a dental practice, paid for a slick website, tossed $500 at Google Ads… and waited. Crickets .

Because setting up Google Ads for dentists isn’t about throwing money at keywords like “dentist near me” and praying for appointments. It’s a strategic game that rewards precision, automation, and a front-end offer that slaps harder than novocaine on a sensitive tooth.

Here’s how you actually set up Google Ads for dentists that work — and how to turn clicks into loyal, high-spending membership patients using BoomCloud™.

Let’s go full Dan Kennedy meets Silicon Valley


Story: Dr. Jenna’s $6,000 Lesson (And Her Google Ads Redemption)

Meet Dr. Jenna — the “before” picture of paid ads for dentists.

She boosted posts, hired her cousin’s “digital agency,” and spent $6K in three months on Google Ads.
Guess how many new patients she got?
Nine. And half were tire-kickers looking for free cleanings.

Then she learned the Hook > Nurture > Convert framework. She discovered:

  • How to set up Google Ads for dentists properly ✅

  • How to build a killer landing page with a membership offer

  • And how to follow up with BoomCloud™ email/text automation

Six months later:

  • 387 new leads

  • 162 new membership patients

  • $11,460 in Monthly Recurring Revenue (MRR)

  • $137,520 in Annual Recurring Revenue (ARR)

Yeah. That’s what happens when strategy meets software


Google Ads + BoomCloud™ = Dental Domination

Here’s the cold, hard molar truth: Google Ads alone won’t save your practice. You need:

  • A killer offer (like an in-house membership plan)

  • A high-converting landing page

  • Automation to follow up like clockwork

  • A system to track every lead and dollar

BoomCloud™ does all of that and more — while helping you scale your MRR, ARR, and revenue per patient.

See how it works at BoomCloudApps.com


Ads Don’t Work Without a Back-End System

Dr. Jenna realized that leads aren’t the goal. Loyalty and lifetime value are.

Google Ads became her front door — but BoomCloud™ turned that door into a freakin’ funnel.

Now she runs her practice like a boss:

  • Tracks every lead

  • Converts patients with automated follow-ups

  • Grows revenue from each patient using membership plans

Because that’s what this is really about — profit per patient, not just price per click.


How to Set Up Google Ads for Dentists (And Not Waste a Dime)

If you’re ready to stop guessing and start dominating, follow this framework:


Step 1: Nail Your Offer First

Don’t just run ads for “cleanings.” That’s dentist noise. Instead, use:

  • “$1 First Month Dental Membership”

  • “$99 New Patient Special + Free Whitening”

  • “Join Our Dental Membership, Save 20% on Treatment”

Offers like these convert 3-5X better and bring in patients ready to commit.


Step 2: Create a Dedicated Landing Page

No, your homepage won’t cut it. Send leads to a clean, focused landing page with:

  • Headline that screams BENEFIT

  • Bullet points with what’s included

  • Short form (name, phone, email)

  • CTA: “Join Now” or “Claim Your Offer”

BoomCloud™ lets you build landing pages and track leads — all integrated with your membership plan.


Step 3: Pick the Right Keywords

Bid on:

  • “Affordable dentist [city]”

  • “Dental membership plan [city]”

  • “Emergency dentist open now”

  • “Cosmetic dentist [zip code]”

Avoid high-cost, low-intent terms like “dentistry” or “best smile ever” (unless you like burning money ).

Use Google Keyword Planner to research CPCs and search volumes.


Step 4: Set a Daily Budget (Start Small, Scale Fast)

Start with:

  • $25–$50/day

  • Manual CPC bidding

  • Focus on conversions, not impressions

Review weekly. When your cost per lead is under $40 and you’re getting conversions, scale up!


Step 5: Track Conversions Like a CEO

Use Google Tag Manager to track:

  • Form submissions

  • Phone clicks

  • Membership sign-ups

Integrate with BoomCloud™ to see:

  • Which ads bring in members

  • How much MRR/ARR they generate

  • Patient retention and revenue per lead


Step 6: Retarget Non-Converters

Create a remarketing audience:

  • People who visited but didn’t sign up

  • Leads who ghosted you

Run simple retargeting ads like:

  • “Still Looking for a Dentist? Join Today and Save.”

  • “Don’t Miss Your Free Whitening Bonus!”

BoomCloud™ emails + Google retargeting = $$$


Step 7: Automate Follow-Up with BoomCloud™

Here’s where the magic happens:

  • BoomCloud™ sends new leads email & text series

  • Promotes your membership plan

  • Follows up with abandoned sign-ups

  • Renews expiring plans

  • Collects payments

This alone can triple your conversion rate from cold traffic!


Membership = Higher ROI on Every Click

Want stats? You got it:

Practices using BoomCloud™ report:

  • Cost per acquisition dropped by 45%

  • Revenue per Google Ads patient 2X–4X higher if they join membership

  • 85% retention rate for membership patients

  • MRR growth of $10K+ in first 90 days

That’s how you turn leads into recurring revenue.


FAQs

Do Google Ads actually work for dentists?
Yes — IF you have the right offer, landing page, and follow-up. Ads are just traffic. The system converts.

How much should I spend to start?
Start with $25–$50/day. Focus on learning what converts. Then scale up.

Can I run these myself?
Totally. Use Google Ads + BoomCloud™ to build your first campaign and landing page in less than a day.

What if I just want membership patients?
Perfect. Promote the membership directly. “$1 First Month” is .

Do I need to hire a marketing agency?
Nope. With BoomCloud™ and a little hustle, you’ll outperform 90% of agencies.


Final Thoughts: Want Google Ads That Actually Make You Money?

How to set up Google Ads for dentists isn’t just about settings and bids. It’s about:

✅ The right offer
✅ The right landing page
✅ The right follow-up system
✅ And the RIGHT patients (membership buyers)

If you want real ROI, you need more than clicks. You need commitment.

BoomCloud™ helps you:

  • Capture leads

  • Convert them into paying members

  • Track MRR, ARR, and lifetime value

  • And scale your practice profitably

Ready to dominate Google Ads & build a cash-flow machine?
Go to https://www.boomcloudapps.com


Inbound Link Suggestions:

  • Link to your guide on “Creating Dental Membership Plans That Convert”

  • Link to your blog post on “Top Dental Google Ads Mistakes”

  • Link to your “Marketing ROI Calculator” page

Outbound Link Suggestions:


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Jordon Comstock

Author Bio

Jordon Comstock is the Founder & CEO of BoomCloud™, a software that allows practice, clinic & spa owners to build, manage and scale a membership program. This helps practice & clinic owners to create recurring revenue & improve loyalty via membership programs. Jordon is passionate about Music, Hawaii, Healthcare businesses like: dentistry, optometry, med spas and massage spas. Schedule a demo of BoomCloud™ and learn how membership programs can improve your business. Here are more dental books to improve your practice

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