How Do You Market a Spa Service? Stop Discounting. Start Dominating.
“If your spa marketing plan looks like a pile of coupon clippings and promo codes… you’re doing it wrong.” – Jordon Comstock
Marketing Spa Services Is Broken (And It’s Costing You Thousands)
Let’s be real.
Most spa owners are stuck in the discounting trap—thinking that shaving 20% off a facial is going to drive customer loyalty. Newsflash: it doesn’t. It just trains people to wait for deals like bargain-hunters at a Black Friday sale.
What if instead of chasing one-time transactions, you built a money machine that grew your revenue month after month—predictably?
That’s where membership programs come in—and yes, they actually work. They turn your clients into loyal, recurring, revenue-generating VIPs. And with tools like BoomCloud™, building and managing one is easier than ever.
STORY:
Meet Susan, owner of a boutique medspa in Scottsdale. Beautiful space, great service—but cash flow? ♀️ Sketchy at best. She was running Groupon promos just to keep the lights on.
Then she had the “Oh crap, I’ve been doing this wrong” moment.
She stumbled on BoomCloud™, a platform built to help businesses create and manage recurring membership programs. With it, she launched a $99/month “Glow Membership” that offered:
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1 facial per month
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10% off products
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VIP booking perks
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Birthday freebies
Fast-forward 6 months: no more Groupon, no more drama. Just a smooth $14K/month in MRR (monthly recurring revenue) and a 32% increase in retail sales. Yeah, that happened.
“I no longer chase revenue—I stack it.” – Susan, Medspa Owner & BoomCloud™ Superfan
Why a Spa Membership Program is the Most Profitable Thing You’re Not Doing (Yet)
Let’s break down what a spa membership actually does for your business—and your bank account.
Membership Patients Spend 2X to 4X More
“Membership clients are emotionally and financially invested.”
Data from BoomCloud™ shows that members:
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Visit more frequently
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Spend more on add-ons (massage upgrades, product bundles, etc.)
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Refer friends more often
According to BoomCloud™ analytics:
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Membership patients spend 2X to 4X more annually than one-off customers
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Practices using memberships generate 20–40% of revenue from recurring payments alone
Now ask yourself—do you want:
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A full book of unpredictable one-time appointments?
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Or a stable base of recurring clients who love your brand and never price-shop?
That’s rhetorical. You want the second one.
This Is NOT Just About Money—It’s About Loyalty and Access to Care
If you’re in wellness, beauty, or medspa—you’re in the care business.
People often want regular treatments—but cost, forgetfulness, and convenience block them. Membership programs remove that friction.
You’re Helping Clients Commit to Themselves
When a client joins your program:
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They’re not just buying a facial
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They’re buying a ritual
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A commitment to self-care
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And a stronger relationship with your brand
And guess what? When they show up regularly, they get better results—and that makes them stick around even longer.
“A membership is more than a revenue strategy—it’s a patient loyalty engine.” – Jordon Comstock
CASE STUDY: How One Practice Scaled with BoomCloud™
⚕️ Glow & Co. Medspa — Dallas, TX
Challenge: Seasonal revenue slumps + Groupon burnout
Solution: Launch of 3-tiered BoomCloud™ membership plans
Results after 8 months:
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MRR grew from $0 → $17,380/month
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ARR (Annual Recurring Revenue): $208,560
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Client retention rose 44%
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Revenue per patient up 3.2X
BoomCloud™ made it ridiculously easy:
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Automated recurring payments
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Digital agreements
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Member-only perks & tracking
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Integrated directly with their booking system
⚙️ BOOMCLOUD™ FEATURES SPA OWNERS LOVE
Easy integrations with your spa POS
Auto-recurring billing (goodbye awkward payment convos)
Real-time analytics (know your MRR/ARR at a glance)
VIP perks automation
Beautiful branded portals for members
QUICK WIN IDEAS TO LAUNCH YOUR SPA MEMBERSHIP
Here’s your starter pack to build a sticky membership that sells like Botox at a bridal show:
Launch Tips:
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Keep it simple: Start with 1–2 tiers max
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Name it well: “Glow Club” > “Monthly Plan”
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Add urgency: “Limited founding member spots”
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Price for perceived value: $89/month is easier than $99 but feels just as premium
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Incentivize referrals: Give free add-ons for member referrals
Membership Tiers (Examples):
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Glow Basic – $89/month
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1 monthly service
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5% off retail
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Glow Elite – $129/month
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2 monthly services
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10% off retail
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Free LED add-on
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Glow Luxe – $199/month
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3 services
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15% off
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Quarterly facial kit
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BONUS: Optimize Revenue Per Patient (The Real Growth Lever)
Here’s the truth no one tells you:
“You don’t grow a spa by getting more clients. You grow a spa by making more per client.”
Smart spa owners focus on:
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✨ Membership
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Product bundling
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Upselling add-ons
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Referrals & loyalty
With BoomCloud™, all of that becomes automated and trackable. You’re no longer running your business on sticky notes and guesswork.
READY TO LAUNCH YOUR MEMBERSHIP MONEY MACHINE?
Download the Million-Dollar Membership Plan eBook
https://boomcloud.myclickfunnels.com/million-dollar-book
Take the Six-Figure Patient Membership Plan Course
https://www.boomcloudapp.com/six-figure-membership-course
Schedule a Demo of BoomCloud™
https://boomcloudapps.com/demo-schedule
Create Your BoomCloud™ Account for FREE
https://www.boomcloudapp.com/main-online-demo-and-sign-up-page
Final Word
Marketing your spa isn’t about chasing clicks or giving discounts. It’s about building loyalty, predictable revenue, and maximizing every client relationship.
Memberships do that.
BoomCloud™ makes it frictionless.
Now go build a revenue empire from facials and loyalty—not from flash sales and stress.
