How to Increase Revenue in a Med Spa Without Selling Your Soul (Or Your Services for Pennies)

December 05, 2025
Topics: Massage Spa
Written by: Lisa Rasmussen

Tired of Selling $200 Treatments to Clients Who Vanish After One Visit?

Let me guess…

You’ve got a med spa, a rockstar team, and killer services. But somehow, every month still feels like a financial Hunger Games.

You hustle for new clients.
You run last-minute promos.
You discount, discount, and gulp… discount again.

And after all that?
Your bank account still whispers, “Is that all you got?”

❌ That’s not a business.
✅ That’s burnout with Botox.

But what if I told you there’s a way to 2X, even 4X your revenue per patient without slashing prices or running another Hail Mary flash sale?

Welcome to memberships.
Powered by BoomCloud™, fueled by loyalty, and built for recurring cash flow glory.


STORY: How One Med Spa Broke the Feast-or-Famine Cycle (and Made it Rain… Every Month)

Meet Melissa. She owns a med spa in Austin. Amazing staff, loyal-ish clientele, solid traffic.

But revenue?
It looked like a rollercoaster designed by Satan himself.

Some months were great.
Others? Let’s just say she considered driving Uber on weekends.

Her problem wasn’t leads.
It was predictability.

She discovered BoomCloud™, set up a simple three-tiered membership plan, and emailed her existing client list.

Here’s what happened in 90 days:

  • 230 clients signed up for memberships

  • $18,000+ in Monthly Recurring Revenue (MRR)

  • Annual Recurring Revenue (ARR)? $216,000+

  • She went from “please book!” to “sorry, we’re booked.”

And guess what? Membership patients didn’t just show up more.

They spent more.
2 to 4 times more than non-members.
Because recurring clients don’t think in one-off appointments… they think in value, perks, and consistency.


More Patients ≠ More Profit

We’ve been fed a lie.
That the only way to grow a med spa is to keep getting more clients.

Wrong.

The smartest, most scalable way to grow is to increase revenue per patient (RPP).

Membership patients are:

  • More loyal

  • Easier to upsell

  • Way less price-sensitive

  • And 2X–4X more valuable over time

Think about it…

Which business would you rather own?

❌ A spa doing $50,000/month with 800 one-time clients
✅ A spa doing $75,000/month with 300 loyal members on autopay

Fewer clients. More money. Less stress.
That’s what BoomCloud™ makes possible.


How BoomCloud™ Turns Med Spas Into Scalable, Recurring Revenue Machines

Here’s what makes BoomCloud™ the VIP pass to freedom for med spas:

Build Monthly Recurring Revenue (MRR)

  • Auto-bill members on any schedule

  • Sell packages like:

    • Botox Bank

    • ✨ Skincare Club

    • Laser Lovers Package

  • Watch revenue stack whether they come in or not

Create Predictable Annual Revenue (ARR)

Just 100 members at $99/month =
$9,900/month MRR = $118,800 ARR (before you even do a single treatment)

Increase Loyalty & Lifetime Value

Memberships make clients feel like insiders.
They stay longer. Buy more. Refer more.

Optimize Revenue Per Patient (RPP)

BoomCloud™ lets you track:

  • Active members

  • Usage history

  • Missed visits (hello, reactivation campaigns!)

  • Upgrade/downgrade rates

  • MRR growth over time

Automate & Scale

  • Stripe integration

  • QuickBooks sync

  • Text/email automations

  • Custom plan builder

  • Zapier for days

BoomCloud™ = The Tesla of med spa membership platforms.


CASE STUDY: How a Small Practice Pulled Off a Big Revenue Play

Dr. Jenny’s med spa in Salt Lake City was surviving, not thriving.

She charged $165 per facial.
Her clients loved her… but they only came when they remembered (which wasn’t often).

Then she launched a $99/month membership using BoomCloud™:

  • 1 facial/month + 10% off retail

  • Members got priority booking & surprise perks

  • She branded it like a lifestyle club

Results in 6 months:

  • 140 members joined

  • MRR = $13,860/month

  • Annualized = $166,320 in recurring revenue

  • Her non-member visits decreased… but revenue soared

“I finally feel like I own a business, not just a job with needles.” — Dr. Jenny


⚙️ IMPLEMENTATION: Launch Your Med Spa Membership in 3 Easy Steps

✅ Step 1: Design Your Plan

Use BoomCloud™ to build:

  • Basic (1 service/mo)

  • Premium (1 service + discount)

  • Elite (2 services + VIP perks)

Pro tip: Keep it simple. Too many choices = no choices.

✅ Step 2: Market Like a Rockstar

  • Promote to your email list

  • Train staff to offer during checkout

  • Add QR codes around your spa

  • Incentivize upgrades with one-time bonuses

Email subject line idea:
“Want monthly Botox for less than your Starbucks bill?”

✅ Step 3: Automate & Track

Let BoomCloud™ handle:

  • Recurring billing

  • Member usage

  • No-shows

  • Expirations

  • Upgrade offers

You focus on facials. BoomCloud™ focuses on freedom.


THE MATH: Why Memberships Are Med Spa Gold

Let’s break down the numbers:

Members Price MRR ARR
100 $99 $9,900 $118,800
200 $129 $25,800 $309,600
300 $149 $44,700 $536,400

This is scalable, predictable, sellable revenue.


Ready to Scale Without Stress? Here’s Your Next Step

Download the Million-Dollar Membership Plan eBook
Take the Six-Figure Patient Membership Plan Course
Schedule a Demo of BoomCloud™
Create Your BoomCloud™ Account For FREE


“Med spas don’t need more patients—they need more profitable ones.”
The smartest ones build recurring revenue. The rest keep chasing one-time hits.

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Jordon Comstock

Author Bio

Jordon Comstock is the Founder & CEO of BoomCloud™, a software that allows practice, clinic & spa owners to build, manage and scale a membership program. This helps practice & clinic owners to create recurring revenue & improve loyalty via membership programs. Jordon is passionate about Music, Hawaii, Healthcare businesses like: dentistry, optometry, med spas and massage spas. Schedule a demo of BoomCloud™ and learn how membership programs can improve your business. Here are more dental books to improve your practice

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