How to Grow Your Chiropractic Practice Without Insurance Headaches or $29 Specials

September 19, 2025
Topics: Chiropractor
Written by: Keilani

Growth Isn’t About Hustling Harder

If you’re wondering how to grow your chiropractic practice, you’ve probably been told to:

Run more Facebook ads
Offer “$29 new patient specials”
Work longer hours

Let’s be honest—those aren’t growth strategies. They’re survival tactics. They leave you burnt out, overworked, and still chasing insurance checks that arrive 90 days late (if at all).

Here’s the truth: real growth doesn’t come from more hustle or more patients. It comes from getting more value out of every patient you already have.

And the best way to do that? A membership program.


How Dr. Rivera Scaled Predictably

Dr. Rivera was running a “busy” office, but his revenue was unpredictable. Patients would come in for 2–3 visits, insurance would delay payments, and cash flow felt like a rollercoaster.

Then he launched a membership program with BoomCloud™.

  • His website featured a bold “Join Our Membership Plan” CTA.

  • New patients were pitched membership at their first adjustment.

  • His email campaigns told real stories of patients saving money and staying consistent with care.

The results in 12 months?

  • 410 membership patients enrolled

  • $37K Monthly Recurring Revenue (MRR)

  • $444K Annual Recurring Revenue (ARR)

  • Membership patients spent nearly 3X more than non-members

The lightbulb moment? Growth wasn’t about chasing more. It was about building recurring revenue per patient.


From Chaotic Growth → Predictable Profits

At first, Dr. Rivera believed growth came from sheer effort. More marketing, more screenings, more patients. But here’s what he discovered:

New patients don’t equal growth without loyalty.
Insurance dependency = stress.
Memberships = consistent, predictable revenue + patient loyalty.

The epiphany? To grow your chiropractic practice, you need systems that compound revenue—not one-off visits.


Data That’ll Adjust Your Thinking (and Your Practice)

Let’s hit you with some stats that prove how to grow your chiropractic practice the smart way:

  • Membership patients spend more: 2–4X more annually than non-members (BoomCloud™ data).

  • Recurring revenue math: 300 members x $100/month = $30,000 MRR = $360,000 ARR.

  • Retention matters: Membership patients stay 2–3X longer than casual ones.

  • Subscription economy trend: Membership-based businesses are growing 5x faster than traditional businesses (Zuora Subscription Economy Index).

Translation: your practice grows faster when you focus on revenue per patient—not just patient volume.


Why BoomCloud™ Is the Growth Engine ‍♂️

Sure, you could duct-tape together a membership plan with spreadsheets, but why? BoomCloud™ makes growth simple and scalable.

With BoomCloud™, you can:

  • ️ Build & manage membership plans in minutes

  • Automate recurring payments (bye-bye billing stress)

  • Track MRR & ARR in real time

  • ⭐ Launch referral rewards that fuel word-of-mouth

  • Integrate sign-ups directly into your website

BoomCloud™ turns your practice into a predictable revenue machine.


Cool Ideas to Grow Your Chiropractic Practice ⚡

Here are some fun, actionable strategies that actually work:

  • Run Ads for Membership Plans — not $29 specials.

  • Add Referral Rewards — give members perks for referring friends.

  • Leverage Patient Stories — video testimonials = powerful social proof.

  • Host Health Workshops — educate, then pitch membership at the end.

  • Automated Email Campaigns — drip out membership benefits with CTAs.

  • Website Optimization — bold buttons: “Join Our Membership Today.”

Because real growth isn’t about hustling harder. It’s about building loyalty systems.


Case Study: Dr. Rivera’s Growth Transformation

Let’s break it down:

Before BoomCloud™:

  • $95K/month revenue (75% insurance-based)

  • Chaotic collections, unpredictable cash flow

  • High patient churn after 2–3 visits

After BoomCloud™:

  • 410 membership patients

  • $37K MRR / $444K ARR

  • 3X increase in revenue per patient

  • Predictable, scalable growth every month

The difference? Membership = growth on autopilot.


Growth = More Revenue Per Patient

Here’s the secret to how to grow your chiropractic practice:

It’s not about more patients.
It’s about maximizing revenue per patient.

Math time:

  • Non-member = $600/year

  • Membership patient = $1,800–$2,400/year (3–4X more)

  • With 300 patients, that’s $180K vs $720K annually

Which practice would you rather run?


Your Next Step: Build Predictable Growth

If you want to scale your practice, stop chasing new patients and start compounding revenue.

With BoomCloud™, you can:
✅ Convert new patients into loyal members
✅ Automate billing and track growth
✅ Double or triple revenue per patient
✅ Grow without depending on insurance


Final Mic Drop

The old way of growth—insurance dependency, discount specials, chasing patients—is broken.

The new way? Membership programs that build loyalty, boost revenue, and scale predictably.

With BoomCloud™, your practice doesn’t just get busier—it gets wealthier.


Resources & Next Steps

My Top Podcasts

How Smart Practice Owners Attract, Retain & Create Recurring Revenue

Get the book that’s helping over 65,000  practices ditch insurance, boost cash flow, and create financial freedom with a patient membership program.

Membership Plans For Optometrists

vision-membership-plan-ebook Creating a patient membership plan is the smartest strategy to implement in your practice. You will increase patient satisfaction & loyalty, Increase predictable recurring revenue & increase sales!

Fire The PPOs!

Say goodbye to PPOs and hello to a thriving, independent dental practice. Don’t miss out – your journey to financial freedom starts here!

Subscribe to Our Podcasts!

Jordon Comstock

Author Bio

Jordon Comstock is the Founder & CEO of BoomCloud™, a software that allows practice, clinic & spa owners to build, manage and scale a membership program. This helps practice & clinic owners to create recurring revenue & improve loyalty via membership programs. Jordon is passionate about Music, Hawaii, Healthcare businesses like: dentistry, optometry, med spas and massage spas. Schedule a demo of BoomCloud™ and learn how membership programs can improve your business. Here are more dental books to improve your practice

Calculate Your Potential

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Recurring Revenue Growth Calculator

Discover the revenue potential of your practice’s membership plans. This calculator helps you project growth by analyzing key factors like patient volume, plan pricing, and service utilization. See how implementing a custom plan can boost your bottom line.

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Calculate the hidden costs of relying on traditional PPO plans. Our PPO Loss Calculator reveals the revenue you could be missing out on and helps you strategize for greater profitability with a membership-based model.

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